Groundwork

County profile · Arizona

Yavapai County, AZ market data

Population, household spending and competition for 56 business types in Yavapai County, each scored against other counties.

Population, 2025
252,552
+6.5% since 2020
Households
111,157
Median household income
$69,613
+32.7% vs. 2015–2019, before inflation
Median home value
$425,200
Jobs located here
67,568
Highest market score
92
Child care and preschools, #6 of 1,611 scored counties

A site report maps the competitors on map listings around any address in Yavapai County by name and distance, and the households and spending within reach. Or open the report at the center of Yavapai County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 252,552 people live in Yavapai County, in 111,157 households. Between 2020 and 2025, the population of Yavapai County grew 6.5%, faster than the U.S. (+3.1%). The median household income in Yavapai County is $69,613 a year, 14% below the U.S. median of $80,734. That rose 32.7% from the 2015–2019 survey, before inflation.

Set against the U.S., households in Yavapai County spend the most on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and the least on clothing, shoes and related services (82).

The highest Groundwork market scores in Yavapai County are for child care centers and preschools (92), funeral homes (91) and grocery stores (82). Yavapai County ranks #6 of 1,611 scored counties for child care centers and preschools.

Yavapai County is part of the Prescott Valley-Prescott metro area. For its number of households, Yavapai County has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (twice the U.S. rate) and the fewest for child care centers and preschools (48% below the U.S. rate).

All 56 business types in Yavapai County

Highest Groundwork market score first. Each score compares Yavapai County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Yavapai County, AZ, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Child care and preschools92#6 of 1,611333.0$2M19621
Funeral homes91#19 of 1,472161.4$1.4M2059
Grocery stores82#152 of 2,070444.0$14.6M15826
Gyms81#60 of 1,792706.3$1.5M11721
Grocery and convenience stores81#167 of 2,40215714.1$4.1M12136
Convenience stores80#170 of 2,261706.3$9.2M11710
Martial arts and dance studios79#51 of 1,334413.7$2.6M12919
Tire shops79#111 of 1,530302.7$4.1M16318
Gas stations79#168 of 2,358908.1$3.5M14776
Collision repair and body shops78#88 of 1,327252.2$4.9M15928
Pizza77#139 of 2,090645.8$6.3M125161
Oil change and quick lube76#27 of 47960.5$20.4M1488
Dry cleaners75#35 of 50760.5$31.2M1995
Nail salons75#89 of 1,328474.2$2.2M13310
Fast food and sandwich shops74#259 of 2,22211410.3$3.6M117161
Car washes and detailing73#161 of 1,451363.2$3.4M13520
Laundromats67#186 of 785111.0$17M1365
Optometrists and eye care66#286 of 1,302403.6$3.4M10716
Gyms, studios and classes66#387 of 2,08816414.8$649K9840
Bakeries and dessert shops65#389 of 1,889766.8$5.3M12963
Insurance agencies65#625 of 2,27212311.1$1.8M14590
Auto repair and car care64#587 of 2,40141437.2$295K110180
Hair salons63#555 of 2,33923220.9$451K10548
Auto repair shops62#668 of 2,37825723.1$476K107131
Property management60#293 of 910383.4Index only9042
Barbershops60#445 of 1,356383.4$2.8M14611
Mortgage brokers and lenders57#300 of 887413.7Index only11825
Landscaping and lawn care57#530 of 1,493524.7$2.6M90104
Primary care and pediatrics57#612 of 1,656645.8$2.1M118183
Clothing and shoe stores57#792 of 2,08712711.4$1.5M11645
Restaurants and cafes57#890 of 2,4051,06095.4$383K103451
Pet grooming and boarding56#591 of 1,461524.7$1.9M7629
Electricians55#472 of 1,160272.4$11M9181
Yoga, Pilates and fitness studios54#320 of 777534.8$2M4921
Veterinarians54#652 of 1,485544.9$1.9M6835
Sit-down restaurants54#997 of 2,40554949.4$739K111225
Clothing, shoes and laundry53#1,026 of 2,21019317.4$969K11055
Pet stores52#449 of 974322.9$3.1M6910
Pet businesses52#1,013 of 2,20016014.4$626K7174
Salons, barbers and spas51#1,134 of 2,38550245.2$209K9888
Spas and skin care49#940 of 1,76917615.8$595K6819
Coffee shops and cafes49#1,067 of 2,06313011.7$3.1M8463
Chiropractors44#906 of 1,490726.5$1.9M7847
Physical therapy43#913 of 1,422797.1$1.7M7148
Dentists and orthodontists43#1,200 of 1,88613712.3$983K100108
Lawn, cleaning and pest control42#1,178 of 1,7711029.2$1.3M80206
Urgent care and walk-in clinics40#232 of 32590.8$15M6111
Doctors, dentists and clinics40#1,684 of 2,39491882.6$147K96413
Home repair trades39#1,541 of 2,05717515.7$1.7M70248
Real estate39#1,697 of 2,22953348.0Index only82418
HVAC and plumbing38#1,287 of 1,707958.5$3.1M65127
Real estate agents and brokers38#1,708 of 2,17645040.5Index only77312
Pest control36#536 of 699191.7$7.2M7127
House cleaning36#669 of 847312.8$4.4M6975
Roofing and gutters36#893 of 1,177534.8$5.6M6640
Home inspectorsNot scoredNot scored40.4Index only18011

Household spending in Yavapai County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Yavapai County, AZ by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$122.2M$1,100115
Gasoline and other fuels$314.9M$2,833109
Food away from home$405.8M$3,65090
Groceries$644.6M$5,79992
Personal care products and services$104.7M$94294
Child care and other personal services$64.7M$582100
Memberships, classes and admissions$106.5M$95897
Medical and dental services$134.7M$1,21294
Pets$100.2M$90199
Clothing, shoes and related services$187M$1,68282
Vehicle insurance$223.3M$2,009103
Home repairs, maintenance and insurance$295.9M$2,66288
Lawn care, cleaning and other household services$137M$1,23287
Rent and homeowner costs$1.9B$17,024102

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Yavapai County

Population, 2025 estimate
252,552+6.5% since 2020
Households
111,157
Median age
52.4
Homes lived in by their owners
75%
Vehicles per household
2.0
Land area
8,123 sq. mi.
People per square mile
30
Median household income
$69,613+32.7% vs. 2015–2019, before inflation
Average household income
$92,313
Median home value
$425,200
Jobs located here
67,568
Daytime population
218,945Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Yavapai County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Yavapai County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Yavapai County is part of the Prescott Valley-Prescott, AZ metro area.

Questions

How fast is Yavapai County, AZ growing?

Population estimates put Yavapai County at 252,552 people in 2025, up 6.5% since 2020, faster than the U.S. (+3.1%). It has 111,157 households. Against the 2015–2019 survey, median household income rose 32.7%, before inflation.

How much do households in Yavapai County, AZ spend?

Households in Yavapai County spend about $1.9B a year on rent and homeowner costs, $644.6M on groceries and $405.8M on food away from home. Relative to the U.S., household spending in Yavapai County runs highest on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and lowest on clothing, shoes and related services (82).

Which business types have the highest market scores in Yavapai County, AZ?

Of the business types scored in Yavapai County, child care centers and preschools (92), funeral homes (91) and grocery stores (82) have the highest Groundwork market scores. For child care centers and preschools, that ranks #6 of 1,611 scored counties.

How does Yavapai County, AZ compare with the U.S.?

Median household income in Yavapai County is $69,613, 14% below the U.S. median of $80,734. The population rose 6.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $425,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (twice the U.S. rate) and lowest for child care centers and preschools (48% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Yavapai County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Yavapai County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

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Screening a site or an acquisition in Yavapai County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Yavapai County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.