County profile · Arizona
Gila County, AZ market data
Population, household spending and competition for 56 business types in Gila County, each scored against other counties.
- Population, 2025
- 53,801
- +0.9% since 2020
- Households
- 23,645
- Median household income
- $61,986
- +42.4% vs. 2015–2019, before inflation
- Median home value
- $269,400
- Jobs located here
- 13,608
- Highest market score
- 77
- Funeral homes, #110 of 1,472 scored counties
A site report maps the competitors on map listings around any address in Gila County by name and distance, and the households and spending within reach. Or open the report at the center of Gila County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 53,801 people live in Gila County, in 23,645 households. Population estimates put the population change in Gila County from 2020 to 2025 at +0.9%, slower than the U.S. (+3.1%). The median household income in Gila County is $61,986 a year, 23% below the U.S. median of $80,734. That rose 42.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Gila County spend the most on vehicle maintenance and repairs (an index of 106, where 100 is the U.S. average) and the least on clothing, shoes and related services (76).
The highest Groundwork market scores in Gila County are for funeral homes (77); salons, barbers and spas (68); and hair salons (68). Gila County ranks #110 of 1,472 scored counties for funeral homes.
Gila County is part of the Payson area. For its number of households, Gila County has the most map listings, relative to the U.S., for gas stations (51% above the U.S. rate) and the fewest for clothing and shoe stores (64% below the U.S. rate).
All 56 business types in Gila County
Highest Groundwork market score first. Each score compares Gila County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Funeral homes | 77 | #110 of 1,472 | 5 | 2.1 | $914K | 135 | Under 3 |
| Salons, barbers and spas | 68 | #337 of 2,385 | 59 | 25.0 | $350K | 164 | 8 |
| Hair salons | 68 | #358 of 2,339 | 34 | 14.4 | $607K | 141 | 6 |
| Chiropractors | 67 | #274 of 1,490 | 6 | 2.5 | $4.4M | 185 | 5 |
| Auto repair and car care | 67 | #460 of 2,401 | 73 | 30.9 | $327K | 122 | 26 |
| Martial arts and dance studios | 65 | #250 of 1,334 | 7 | 3.0 | $2.8M | 137 | Under 3 |
| Clothing and shoe stores | 65 | #514 of 2,087 | 14 | 5.9 | $2.6M | 207 | 3 |
| Grocery stores | 65 | #534 of 2,070 | 10 | 4.2 | $13.1M | 141 | 7 |
| Clothing, shoes and laundry | 64 | #557 of 2,210 | 21 | 8.9 | $1.8M | 199 | 3 |
| Auto repair shops | 63 | #613 of 2,378 | 47 | 19.9 | $508K | 114 | 17 |
| Pet businesses | 61 | #629 of 2,200 | 27 | 11.4 | $717K | 82 | 7 |
| Optometrists and eye care | 60 | #411 of 1,302 | 6 | 2.5 | $4.4M | 142 | Under 3 |
| Grocery and convenience stores | 60 | #802 of 2,402 | 41 | 17.3 | $3.2M | 94 | 8 |
| Bakeries and dessert shops | 59 | #567 of 1,889 | 13 | 5.5 | $6.1M | 147 | 10 |
| Dentists and orthodontists | 59 | #612 of 1,886 | 18 | 7.6 | $1.5M | 150 | 13 |
| Lawn, cleaning and pest control | 58 | #556 of 1,771 | 14 | 5.9 | $1.9M | 116 | 20 |
| Spas and skin care | 58 | #575 of 1,769 | 13 | 5.5 | $1.6M | 181 | Under 3 |
| Roofing and gutters | 56 | #441 of 1,177 | 5 | 2.1 | $11.7M | 138 | 4 |
| Barbershops | 54 | #589 of 1,356 | 8 | 3.4 | $2.6M | 137 | Under 3 |
| Pizza | 53 | #899 of 2,090 | 16 | 6.8 | $4.9M | 97 | 38 |
| Collision repair and body shops | 52 | #625 of 1,327 | 9 | 3.8 | $2.7M | 86 | 5 |
| Gyms, studios and classes | 52 | #960 of 2,088 | 30 | 12.7 | $646K | 98 | Under 3 |
| Pet grooming and boarding | 51 | #709 of 1,461 | 9 | 3.8 | $2.2M | 85 | Under 3 |
| Gyms | 48 | #993 of 1,792 | 18 | 7.6 | $1.1M | 83 | Under 3 |
| Doctors, dentists and clinics | 48 | #1,269 of 2,394 | 122 | 51.6 | $218K | 143 | 58 |
| Insurance agencies | 47 | #1,224 of 2,272 | 33 | 14.0 | $1.3M | 107 | 18 |
| Fast food and sandwich shops | 47 | #1,269 of 2,222 | 30 | 12.7 | $2.6M | 86 | 38 |
| Home repair trades | 44 | #1,303 of 2,057 | 24 | 10.2 | $2.4M | 100 | 41 |
| Yoga, Pilates and fitness studios | 43 | #511 of 777 | 5 | 2.1 | $3.9M | 96 | Under 3 |
| Pet stores | 43 | #602 of 974 | 5 | 2.1 | $3.9M | 86 | Under 3 |
| Gas stations | 42 | #1,515 of 2,358 | 39 | 16.5 | $1.6M | 67 | 23 |
| Veterinarians | 40 | #985 of 1,485 | 11 | 4.7 | $1.8M | 65 | 7 |
| Tire shops | 40 | #1,021 of 1,530 | 12 | 5.1 | $2M | 80 | 6 |
| Coffee shops and cafes | 40 | #1,397 of 2,063 | 26 | 11.0 | $3M | 82 | 10 |
| Primary care and pediatrics | 39 | #1,175 of 1,656 | 16 | 6.8 | $1.7M | 93 | 40 |
| Convenience stores | 38 | #1,549 of 2,261 | 25 | 10.6 | $5.2M | 66 | Under 3 |
| Real estate | 37 | #1,798 of 2,229 | 87 | 36.8 | Index only | 101 | 44 |
| Restaurants and cafes | 33 | #1,905 of 2,405 | 235 | 99.4 | $337K | 91 | 105 |
| Real estate agents and brokers | 33 | #1,944 of 2,176 | 82 | 34.7 | Index only | 85 | 32 |
| HVAC and plumbing | 31 | #1,474 of 1,707 | 18 | 7.6 | $3.2M | 68 | 21 |
| Sit-down restaurants | 27 | #2,147 of 2,405 | 132 | 55.8 | $599K | 90 | 57 |
| Pest control | 24 | #646 of 699 | 6 | 2.5 | $4.5M | 44 | 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 1.7 | $6M | 237 | 3 |
| Child care and preschools | Not scored | Not scored | 4 | 1.7 | $3M | 295 | 6 |
| House cleaning | Not scored | Not scored | 4 | 1.7 | $6.8M | 106 | 6 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 1.7 | $6.8M | 232 | 11 |
| Nail salons | Not scored | Not scored | 4 | 1.7 | $5.2M | 309 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 1.7 | $6.7M | 277 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.3 | $12.3M | 98 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.3 | Index only | 324 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.3 | $8M | 58 | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $36.8M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.4 | $58.5M | Too few | 16 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.4 | Index only | Too few | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $26.6M | Too few | Under 3 |
Household spending in Gila County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $23.9M | $1,011 | 106 |
| Gasoline and other fuels | $62.4M | $2,641 | 102 |
| Food away from home | $79.1M | $3,345 | 82 |
| Groceries | $130.7M | $5,529 | 88 |
| Personal care products and services | $20.6M | $872 | 87 |
| Child care and other personal services | $11.8M | $501 | 86 |
| Memberships, classes and admissions | $19.4M | $820 | 83 |
| Medical and dental services | $26.6M | $1,126 | 87 |
| Pets | $19.4M | $819 | 90 |
| Clothing, shoes and related services | $36.8M | $1,558 | 76 |
| Vehicle insurance | $44.4M | $1,878 | 96 |
| Home repairs, maintenance and insurance | $58.5M | $2,473 | 82 |
| Lawn care, cleaning and other household services | $27.2M | $1,148 | 81 |
| Rent and homeowner costs | $379.5M | $16,050 | 96 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Gila County
- Population, 2025 estimate
- 53,801+0.9% since 2020
- Households
- 23,645
- Median age
- 49.8
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 4,758 sq. mi.
- People per square mile
- 11
- Median household income
- $61,986+42.4% vs. 2015–2019, before inflation
- Average household income
- $79,972
- Median home value
- $269,400
- Jobs located here
- 13,608
- Daytime population
- 48,361Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Gila County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Gila County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Arizona 8
- Pinal County, AZ469,006 people
- Maricopa County, AZ4,559,748 people
- Navajo County, AZ108,415 people
- Yavapai County, AZ245,480 people
- Graham County, AZ39,232 people
- Pima County, AZ1,060,490 people
- Coconino County, AZ144,508 people
- Greenlee County, AZ9,409 people
Questions
How fast is Gila County, AZ growing?
Population estimates put Gila County at 53,801 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 23,645 households. Against the 2015–2019 survey, median household income rose 42.4%, before inflation.
How much do households in Gila County, AZ spend?
Households in Gila County spend about $379.5M a year on rent and homeowner costs, $130.7M on groceries and $79.1M on food away from home. Relative to the U.S., household spending in Gila County runs highest on vehicle maintenance and repairs (an index of 106, where 100 is the U.S. average) and lowest on clothing, shoes and related services (76).
Which business types have the highest market scores in Gila County, AZ?
Of the business types scored in Gila County, funeral homes (77); salons, barbers and spas (68); and hair salons (68) have the highest Groundwork market scores. For funeral homes, that ranks #110 of 1,472 scored counties.
How does Gila County, AZ compare with the U.S.?
Median household income in Gila County is $61,986, 23% below the U.S. median of $80,734. The population rose 0.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $269,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (51% above the U.S. rate) and lowest for clothing and shoe stores (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in Gila County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Gila County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Arizona · Every U.S. market · How we measure
Screening a site or an acquisition in Gila County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Gila County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.