Small-town market profile · Arizona
Show Low, AZ area market data
Population, household spending and competition for 56 business types in the Show Low area, each scored against other small-town markets.
- Population, 2025
- 109,946
- +3.0% since 2020
- Households
- 40,063
- Median household income
- $54,606
- +36.3% vs. 2015–2019, before inflation
- Median home value
- $201,500
- Jobs located here
- 26,234
- Highest market score
- 89
- Child care and preschools, #4 of 454 scored small-town markets
A site report maps the competitors on map listings around any address in the Show Low area by name and distance, and the households and spending within reach. Or open the report at the center of the Show Low area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 109,946 people live in the Show Low area, in 40,063 households. Population estimates show the Show Low area grew 3.0% from 2020 to 2025, in step with the U.S. (+3.1%). The median household income in the Show Low area is $54,606 a year, 32% below the U.S. median of $80,734. That rose 36.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Show Low area spend the most on vehicle maintenance and repairs (an index of 102, where 100 is the U.S. average) and the least on clothing, shoes and related services (71).
The highest Groundwork market scores in the Show Low area are for child care centers and preschools (89), funeral homes (84) and hair salons (77). The Show Low area ranks #4 of 454 scored small-town markets for child care centers and preschools.
The Show Low area is made up of one county, Navajo County. For its number of households, the Show Low area has the most map listings, relative to the U.S., for laundromats (2.3 times the U.S. rate) and the fewest for nail salons (58% below the U.S. rate).
All 56 business types in the Show Low area
Highest Groundwork market score first. Each score compares the Show Low area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Child care and preschools | 89 | #4 of 454 | 9 | 2.2 | $2M | 202 | 9 |
| Funeral homes | 84 | #17 of 365 | 7 | 1.7 | $871K | 128 | 3 |
| Hair salons | 77 | #18 of 538 | 54 | 13.5 | $603K | 140 | 8 |
| Collision repair and body shops | 76 | #31 of 387 | 5 | 1.2 | $7.9M | 255 | 10 |
| Salons, barbers and spas | 75 | #25 of 538 | 102 | 25.5 | $319K | 150 | 11 |
| Gyms | 75 | #25 of 506 | 21 | 5.2 | $1.4M | 105 | 6 |
| Pet stores | 73 | #26 of 220 | 7 | 1.7 | $4.3M | 96 | Under 3 |
| Pet grooming and boarding | 73 | #39 of 387 | 11 | 2.7 | $2.8M | 109 | Under 3 |
| Martial arts and dance studios | 72 | #39 of 378 | 14 | 3.5 | $2M | 101 | 3 |
| Insurance agencies | 72 | #90 of 537 | 38 | 9.5 | $1.9M | 155 | 27 |
| Gyms, studios and classes | 71 | #47 of 535 | 37 | 9.2 | $774K | 117 | 9 |
| Physical therapy | 71 | #47 of 400 | 9 | 2.2 | $4.7M | 196 | 12 |
| Pet businesses | 71 | #51 of 527 | 39 | 9.7 | $780K | 89 | 11 |
| Nail salons | 70 | #61 of 387 | 10 | 2.5 | $3.3M | 195 | Under 3 |
| Landscaping and lawn care | 69 | #69 of 399 | 10 | 2.5 | $4.3M | 147 | 18 |
| Mortgage brokers and lenders | 68 | #23 of 177 | 7 | 1.7 | Index only | 223 | 8 |
| Spas and skin care | 67 | #80 of 504 | 20 | 5.0 | $1.6M | 186 | Under 3 |
| Clothing and shoe stores | 67 | #119 of 536 | 28 | 7.0 | $2.1M | 165 | 9 |
| Bakeries and dessert shops | 65 | #93 of 507 | 20 | 5.0 | $6.3M | 151 | 15 |
| Electricians | 61 | #77 of 295 | 9 | 2.2 | $10.1M | 84 | 19 |
| Car washes and detailing | 60 | #141 of 441 | 21 | 5.2 | $1.9M | 74 | 4 |
| Chiropractors | 60 | #141 of 426 | 19 | 4.7 | $2.2M | 93 | 8 |
| Doctors, dentists and clinics | 58 | #185 of 538 | 189 | 47.2 | $225K | 147 | 117 |
| Clothing, shoes and laundry | 58 | #205 of 536 | 56 | 14.0 | $1M | 119 | 12 |
| Optometrists and eye care | 57 | #144 of 400 | 14 | 3.5 | $3M | 97 | 8 |
| Auto repair shops | 56 | #209 of 538 | 94 | 23.5 | $418K | 94 | 45 |
| Grocery and convenience stores | 56 | #229 of 538 | 79 | 19.7 | $2.7M | 79 | 20 |
| Barbershops | 55 | #161 of 377 | 15 | 3.7 | $2.2M | 115 | Under 3 |
| Veterinarians | 54 | #172 of 398 | 17 | 4.2 | $1.8M | 66 | 11 |
| Auto repair and car care | 54 | #227 of 538 | 164 | 40.9 | $239K | 89 | 64 |
| Convenience stores | 54 | #245 of 529 | 43 | 10.7 | $4.9M | 63 | 6 |
| Lawn, cleaning and pest control | 53 | #201 of 481 | 20 | 5.0 | $2.1M | 128 | 51 |
| Grocery stores | 53 | #244 of 506 | 25 | 6.2 | $8.5M | 91 | 14 |
| Primary care and pediatrics | 52 | #220 of 458 | 23 | 5.7 | $1.8M | 104 | 54 |
| House cleaning | 51 | #60 of 142 | 6 | 1.5 | $7.2M | 112 | 26 |
| Gas stations | 51 | #263 of 536 | 56 | 14.0 | $1.9M | 78 | 53 |
| Roofing and gutters | 50 | #140 of 288 | 10 | 2.5 | $9.1M | 108 | 10 |
| Pizza | 50 | #255 of 520 | 30 | 7.5 | $4.2M | 82 | 72 |
| Tire shops | 47 | #236 of 431 | 19 | 4.7 | $2.1M | 83 | 13 |
| Real estate | 46 | #314 of 536 | 101 | 25.2 | Index only | 139 | 84 |
| Restaurants and cafes | 45 | #319 of 538 | 363 | 90.6 | $345K | 93 | 167 |
| Coffee shops and cafes | 45 | #320 of 529 | 50 | 12.5 | $2.5M | 68 | 12 |
| Real estate agents and brokers | 43 | #355 of 533 | 88 | 22.0 | Index only | 127 | 55 |
| Home repair trades | 42 | #354 of 526 | 44 | 11.0 | $2.1M | 85 | 65 |
| Fast food and sandwich shops | 41 | #362 of 537 | 58 | 14.5 | $2.2M | 71 | 72 |
| Dentists and orthodontists | 40 | #364 of 526 | 44 | 11.0 | $965K | 98 | 31 |
| Laundromats | 39 | #104 of 150 | 15 | 3.7 | $3.9M | 31 | 3 |
| HVAC and plumbing | 39 | #345 of 476 | 25 | 6.2 | $3.7M | 77 | 36 |
| Sit-down restaurants | 39 | #384 of 538 | 196 | 48.9 | $638K | 96 | 82 |
| Dry cleaners | Not scored | Not scored | 4 | 1.0 | $14.7M | 94 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 1.0 | $10.7M | 105 | 7 |
| Property management | Not scored | Not scored | 4 | 1.0 | Index only | 274 | 10 |
| Home inspectors | Not scored | Not scored | 2 | 0.5 | Index only | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.5 | $19.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.5 | $14.3M | Too few | 6 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $42.5M | Too few | 4 |
Household spending in the Show Low area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $39.3M | $980 | 102 |
| Gasoline and other fuels | $104.5M | $2,609 | 101 |
| Food away from home | $125.1M | $3,123 | 77 |
| Groceries | $212.1M | $5,294 | 84 |
| Personal care products and services | $32.6M | $813 | 81 |
| Child care and other personal services | $18.2M | $455 | 78 |
| Memberships, classes and admissions | $28.7M | $715 | 73 |
| Medical and dental services | $42.5M | $1,060 | 82 |
| Pets | $30.4M | $759 | 83 |
| Clothing, shoes and related services | $58.7M | $1,465 | 71 |
| Vehicle insurance | $73.9M | $1,843 | 94 |
| Home repairs, maintenance and insurance | $91.3M | $2,279 | 76 |
| Lawn care, cleaning and other household services | $43M | $1,073 | 76 |
| Rent and homeowner costs | $608.4M | $15,186 | 91 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Show Low area
- Population, 2025 estimate
- 109,946+3.0% since 2020
- Households
- 40,063
- Median age
- 40.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.9
- Land area
- 9,950 sq. mi.
- People per square mile
- 11
- Median household income
- $54,606+36.3% vs. 2015–2019, before inflation
- Average household income
- $68,874
- Median home value
- $201,500
- Jobs located here
- 26,234
- Daytime population
- 104,760Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Show Low area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Show Low area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Show Low area 1
- Navajo County, AZ108,415 people
Other markets based in Arizona 10
- Phoenix-Mesa-Chandler, AZ metro area5,028,754 people
- Tucson, AZ metro area1,060,490 people
- Prescott Valley-Prescott, AZ metro area245,480 people
- Lake Havasu City-Kingman, AZ metro area220,517 people
- Yuma, AZ metro area211,741 people
- Flagstaff, AZ metro area144,508 people
- Sierra Vista-Douglas, AZ metro area125,566 people
- Payson, AZ area53,795 people
- Nogales, AZ area48,926 people
- Safford, AZ area39,232 people
Questions
How fast is the Show Low, AZ area growing?
Population estimates put the Show Low area at 109,946 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 40,063 households. Against the 2015–2019 survey, median household income rose 36.3%, before inflation.
How much do households in the Show Low, AZ area spend?
Households in the Show Low area spend about $608.4M a year on rent and homeowner costs, $212.1M on groceries and $125.1M on food away from home. Relative to the U.S., household spending in the Show Low area runs highest on vehicle maintenance and repairs (an index of 102, where 100 is the U.S. average) and lowest on clothing, shoes and related services (71).
Which business types have the highest market scores in the Show Low, AZ area?
Of the business types scored in the Show Low area, child care centers and preschools (89), funeral homes (84) and hair salons (77) have the highest Groundwork market scores. For child care centers and preschools, that ranks #4 of 454 scored small-town markets.
How does the Show Low, AZ area compare with the U.S.?
Median household income in the Show Low area is $54,606, 32% below the U.S. median of $80,734. The population rose 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $201,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for laundromats (2.3 times the U.S. rate) and lowest for nail salons (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in the Show Low area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Show Low area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Show Low area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Show Low area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.