County profile · Arizona
Coconino County, AZ market data
Population, household spending and competition for 56 business types in Coconino County, each scored against other counties.
- Population, 2025
- 144,368
- −0.6% since 2020
- Households
- 55,118
- Median household income
- $72,966
- +22.7% vs. 2015–2019, before inflation
- Median home value
- $448,000
- Jobs located here
- 59,472
- Highest market score
- 79
- Child care and preschools, #95 of 1,611 scored counties
A site report maps the competitors on map listings around any address in Coconino County by name and distance, and the households and spending within reach. Or open the report at the center of Coconino County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 144,368 people live in Coconino County, in 55,118 households. Between 2020 and 2025, the population of Coconino County declined 0.6%, against +3.1% for the U.S. The median household income in Coconino County is $72,966 a year, 10% below the U.S. median of $80,734. That rose 22.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Coconino County spend the most on child care and other personal services (an index of 112, where 100 is the U.S. average) and the least on clothing, shoes and related services (86).
The highest Groundwork market scores in Coconino County are for child care centers and preschools (79), pet grooming and boarding businesses (73) and nail salons (71). Coconino County ranks #95 of 1,611 scored counties for child care centers and preschools.
Coconino County is part of the Flagstaff metro area. For its number of households, Coconino County has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for nail salons (52% below the U.S. rate).
All 56 business types in Coconino County
Highest Groundwork market score first. Each score compares Coconino County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Child care and preschools | 79 | #95 of 1,611 | 25 | 4.5 | $1.4M | 143 | 12 |
| Pet grooming and boarding | 73 | #146 of 1,461 | 12 | 2.2 | $4.4M | 171 | 9 |
| Nail salons | 71 | #132 of 1,328 | 16 | 2.9 | $3.4M | 202 | 6 |
| Pet businesses | 69 | #305 of 2,200 | 46 | 8.3 | $1.1M | 130 | 26 |
| Pet stores | 66 | #226 of 974 | 11 | 2.0 | $4.8M | 105 | 3 |
| Collision repair and body shops | 65 | #315 of 1,327 | 15 | 2.7 | $3.9M | 127 | 11 |
| Veterinarians | 64 | #399 of 1,485 | 18 | 3.3 | $2.9M | 107 | 14 |
| Tire shops | 64 | #417 of 1,530 | 20 | 3.6 | $2.9M | 117 | 7 |
| Grocery stores | 64 | #562 of 2,070 | 27 | 4.9 | $12.1M | 130 | 18 |
| Landscaping and lawn care | 63 | #391 of 1,493 | 15 | 2.7 | $4.7M | 160 | 39 |
| Pest control | 62 | #191 of 699 | 5 | 0.9 | $14.1M | 138 | 3 |
| Chiropractors | 61 | #426 of 1,490 | 19 | 3.4 | $3.6M | 152 | 15 |
| Funeral homes | 61 | #451 of 1,472 | 6 | 1.1 | $1M | 151 | 3 |
| Car washes and detailing | 59 | #476 of 1,451 | 16 | 2.9 | $3.7M | 146 | 11 |
| Hair salons | 59 | #717 of 2,339 | 87 | 15.8 | $620K | 144 | 33 |
| Grocery and convenience stores | 56 | #933 of 2,402 | 104 | 18.9 | $3.1M | 93 | 32 |
| Insurance agencies | 55 | #944 of 2,272 | 59 | 10.7 | $1.8M | 142 | 39 |
| Gyms | 54 | #751 of 1,792 | 41 | 7.4 | $1.4M | 108 | 21 |
| Convenience stores | 54 | #983 of 2,261 | 51 | 9.3 | $6.4M | 81 | 14 |
| Property management | 53 | #384 of 910 | 13 | 2.4 | Index only | 134 | 30 |
| Auto repair and car care | 53 | #1,067 of 2,401 | 187 | 33.9 | $314K | 117 | 92 |
| Primary care and pediatrics | 52 | #769 of 1,656 | 31 | 5.6 | $2.2M | 125 | 76 |
| Optometrists and eye care | 51 | #651 of 1,302 | 18 | 3.3 | $3.8M | 123 | 12 |
| Salons, barbers and spas | 51 | #1,085 of 2,385 | 178 | 32.3 | $303K | 142 | 63 |
| Auto repair shops | 50 | #1,175 of 2,378 | 119 | 21.6 | $494K | 111 | 66 |
| Barbershops | 48 | #743 of 1,356 | 21 | 3.8 | $2.6M | 136 | 6 |
| Lawn, cleaning and pest control | 45 | #1,034 of 1,771 | 37 | 6.7 | $1.9M | 113 | 106 |
| Martial arts and dance studios | 44 | #840 of 1,334 | 30 | 5.4 | $1.9M | 96 | 23 |
| Mortgage brokers and lenders | 43 | #568 of 887 | 26 | 4.7 | Index only | 95 | 11 |
| HVAC and plumbing | 42 | #1,132 of 1,707 | 37 | 6.7 | $4.1M | 86 | 54 |
| Spas and skin care | 42 | #1,178 of 1,769 | 50 | 9.1 | $1.1M | 123 | 18 |
| Pizza | 42 | #1,355 of 2,090 | 46 | 8.3 | $4.6M | 90 | 137 |
| Gyms, studios and classes | 42 | #1,423 of 2,088 | 94 | 17.1 | $615K | 93 | 44 |
| Electricians | 41 | #791 of 1,160 | 16 | 2.9 | $9.5M | 79 | 40 |
| Bakeries and dessert shops | 41 | #1,240 of 1,889 | 49 | 8.9 | $4.3M | 104 | 47 |
| Dentists and orthodontists | 41 | #1,251 of 1,886 | 61 | 11.1 | $1.1M | 115 | 48 |
| Roofing and gutters | 40 | #806 of 1,177 | 18 | 3.3 | $8.4M | 99 | 19 |
| Home repair trades | 39 | #1,524 of 2,057 | 71 | 12.9 | $2.1M | 88 | 113 |
| Yoga, Pilates and fitness studios | 33 | #656 of 777 | 23 | 4.2 | $2.5M | 62 | 21 |
| Doctors, dentists and clinics | 33 | #1,979 of 2,394 | 450 | 81.6 | $154K | 101 | 188 |
| Fast food and sandwich shops | 31 | #1,808 of 2,222 | 95 | 17.2 | $2.2M | 73 | 137 |
| Real estate | 30 | #2,072 of 2,229 | 242 | 43.9 | Index only | 92 | 188 |
| Real estate agents and brokers | 29 | #2,052 of 2,176 | 201 | 36.5 | Index only | 88 | 129 |
| Physical therapy | 27 | #1,250 of 1,422 | 43 | 7.8 | $1.6M | 67 | 29 |
| Gas stations | 26 | #2,092 of 2,358 | 128 | 23.2 | $1.2M | 49 | 74 |
| Clothing and shoe stores | 25 | #1,842 of 2,087 | 104 | 18.9 | $933K | 73 | 54 |
| Coffee shops and cafes | 24 | #1,914 of 2,063 | 122 | 22.1 | $1.7M | 47 | 47 |
| Sit-down restaurants | 24 | #2,231 of 2,405 | 453 | 82.2 | $465K | 70 | 169 |
| Clothing, shoes and laundry | 23 | #2,019 of 2,210 | 152 | 27.6 | $638K | 72 | 64 |
| Restaurants and cafes | 23 | #2,232 of 2,405 | 836 | 151.7 | $252K | 68 | 355 |
| Laundromats | 21 | #694 of 785 | 11 | 2.0 | $8.8M | 71 | 10 |
| House cleaning | 18 | #829 of 847 | 17 | 3.1 | $4.1M | 65 | 64 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.7 | $14.7M | 107 | 4 |
| Home inspectors | Not scored | Not scored | 2 | 0.4 | Index only | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.2 | $97M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 8 |
Household spending in Coconino County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $58.7M | $1,066 | 111 |
| Gasoline and other fuels | $149.7M | $2,716 | 105 |
| Food away from home | $210.8M | $3,824 | 94 |
| Groceries | $326.6M | $5,926 | 94 |
| Personal care products and services | $53.9M | $978 | 97 |
| Child care and other personal services | $35.8M | $649 | 112 |
| Memberships, classes and admissions | $57.8M | $1,050 | 107 |
| Medical and dental services | $69.2M | $1,256 | 98 |
| Pets | $52.3M | $950 | 104 |
| Clothing, shoes and related services | $97M | $1,760 | 86 |
| Vehicle insurance | $105.5M | $1,914 | 98 |
| Home repairs, maintenance and insurance | $151.4M | $2,747 | 91 |
| Lawn care, cleaning and other household services | $70.4M | $1,277 | 90 |
| Rent and homeowner costs | $965.9M | $17,525 | 105 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Coconino County
- Population, 2025 estimate
- 144,368−0.6% since 2020
- Households
- 55,118
- Median age
- 36.5
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.9
- Land area
- 18,616 sq. mi.
- People per square mile
- 8
- Median household income
- $72,966+22.7% vs. 2015–2019, before inflation
- Average household income
- $101,878
- Median home value
- $448,000
- Jobs located here
- 59,472
- Daytime population
- 148,186Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Coconino County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Coconino County. Signed out, you see a blurred preview; on an account, each report is one action.
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Questions
How fast is Coconino County, AZ growing?
Population estimates put Coconino County at 144,368 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 55,118 households. Against the 2015–2019 survey, median household income rose 22.7%, before inflation.
How much do households in Coconino County, AZ spend?
Households in Coconino County spend about $965.9M a year on rent and homeowner costs, $326.6M on groceries and $210.8M on food away from home. Relative to the U.S., household spending in Coconino County runs highest on child care and other personal services (an index of 112, where 100 is the U.S. average) and lowest on clothing, shoes and related services (86).
Which business types have the highest market scores in Coconino County, AZ?
Of the business types scored in Coconino County, child care centers and preschools (79), pet grooming and boarding businesses (73) and nail salons (71) have the highest Groundwork market scores. For child care centers and preschools, that ranks #95 of 1,611 scored counties.
How does Coconino County, AZ compare with the U.S.?
Median household income in Coconino County is $72,966, 10% below the U.S. median of $80,734. The population fell 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $448,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for nail salons (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Coconino County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Coconino County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Coconino County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Coconino County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.