Small-town market profile · Alabama
Russellville, AL area market data
Population, household spending and competition for 56 business types in the Russellville area, each scored against other small-town markets.
- Population, 2025
- 32,449
- +1.1% since 2020
- Households
- 11,954
- Median household income
- $53,338
- Median home value
- $136,000
- Jobs located here
- 10,404
- Highest market score
- 76
- Insurance agencies, #68 of 537 scored small-town markets
A site report maps the competitors on map listings around any address in the Russellville area by name and distance, and the households and spending within reach. Or open the report at the center of the Russellville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 32,449 people live in the Russellville area, in 11,954 households. Population estimates put the population change in the Russellville area from 2020 to 2025 at +1.1%, slower than the U.S. (+3.1%). The median household income in the Russellville area is $53,338 a year, 34% below the U.S. median of $80,734.
Set against the U.S., households in the Russellville area spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
The highest Groundwork market scores in the Russellville area are for insurance agencies (76), real estate agents and brokers (67) and real estate businesses (66). The Russellville area ranks #68 of 537 scored small-town markets for insurance agencies.
The Russellville area is made up of one county, Franklin County. For its number of households, the Russellville area has the most map listings, relative to the U.S., for gas stations (84% above the U.S. rate) and the fewest for medical and dental practices (58% below the U.S. rate).
All 56 business types in the Russellville area
Highest Groundwork market score first. Each score compares the Russellville area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 76 | #68 of 537 | 16 | 13.4 | $2M | 156 | 9 |
| Real estate agents and brokers | 67 | #64 of 533 | 5 | 4.2 | Index only | 573 | Under 3 |
| Real estate | 66 | #71 of 536 | 9 | 7.5 | Index only | 401 | Under 3 |
| Lawn, cleaning and pest control | 66 | #95 of 481 | 9 | 7.5 | $1.7M | 98 | 4 |
| Restaurants and cafes | 66 | #108 of 538 | 81 | 67.8 | $453K | 122 | 40 |
| Doctors, dentists and clinics | 65 | #128 of 538 | 42 | 35.1 | $267K | 175 | 19 |
| Landscaping and lawn care | 63 | #105 of 399 | 5 | 4.2 | $3M | 102 | Under 3 |
| Dentists and orthodontists | 63 | #139 of 526 | 6 | 5.0 | $1.9M | 190 | 6 |
| Bakeries and dessert shops | 61 | #127 of 507 | 5 | 4.2 | $7.3M | 177 | Under 3 |
| Gas stations | 61 | #159 of 536 | 24 | 20.1 | $1.5M | 64 | 12 |
| Sit-down restaurants | 60 | #164 of 538 | 47 | 39.3 | $781K | 118 | 15 |
| Pet businesses | 57 | #175 of 527 | 12 | 10.0 | $721K | 82 | 4 |
| Primary care and pediatrics | 51 | #227 of 458 | 6 | 5.0 | $1.9M | 105 | 10 |
| Coffee shops and cafes | 51 | #256 of 529 | 8 | 6.7 | $4.6M | 124 | Under 3 |
| Tire shops | 49 | #226 of 431 | 5 | 4.2 | $2.2M | 87 | Under 3 |
| Salons, barbers and spas | 49 | #291 of 538 | 43 | 36.0 | $206K | 97 | 3 |
| Clothing, shoes and laundry | 47 | #299 of 536 | 26 | 21.8 | $724K | 82 | 3 |
| Spas and skin care | 46 | #292 of 504 | 7 | 5.9 | $1.3M | 145 | Under 3 |
| Clothing and shoe stores | 44 | #325 of 536 | 21 | 17.6 | $897K | 71 | 3 |
| Fast food and sandwich shops | 43 | #342 of 537 | 16 | 13.4 | $2.3M | 75 | 20 |
| Hair salons | 41 | #375 of 538 | 26 | 21.8 | $341K | 79 | 3 |
| Auto repair and car care | 39 | #387 of 538 | 49 | 41.0 | $223K | 83 | 22 |
| Child care and preschools | 38 | #327 of 454 | 6 | 5.0 | $615K | 61 | 6 |
| Auto repair shops | 38 | #388 of 538 | 28 | 23.4 | $391K | 88 | 18 |
| Gyms, studios and classes | 38 | #410 of 535 | 10 | 8.4 | $594K | 90 | Under 3 |
| Gyms | 37 | #393 of 506 | 6 | 5.0 | $990K | 76 | Under 3 |
| Convenience stores | 33 | #422 of 529 | 13 | 10.9 | $4.9M | 63 | 6 |
| Veterinarians | 32 | #324 of 398 | 6 | 5.0 | $1.4M | 53 | 4 |
| Barbershops | 29 | #311 of 377 | 6 | 5.0 | $1.5M | 78 | Under 3 |
| Car washes and detailing | 26 | #403 of 441 | 9 | 7.5 | $1.2M | 48 | 3 |
| Grocery and convenience stores | 26 | #472 of 538 | 31 | 25.9 | $2.1M | 61 | 15 |
| Grocery stores | 21 | #468 of 506 | 12 | 10.0 | $5.3M | 58 | 9 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.3 | $2.7M | 89 | 6 |
| Funeral homes | Not scored | Not scored | 4 | 3.3 | $433K | 64 | 3 |
| Home repair trades | Not scored | Not scored | 4 | 3.3 | $7.1M | 293 | 10 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.3 | $1.5M | 74 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 3.3 | Index only | 100 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 3.3 | $2.2M | 133 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 3.3 | $2.8M | 89 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 2.5 | $3.7M | 156 | 3 |
| House cleaning | Not scored | Not scored | 3 | 2.5 | $5M | 77 | 4 |
| HVAC and plumbing | Not scored | Not scored | 3 | 2.5 | $9.5M | 200 | 6 |
| Physical therapy | Not scored | Not scored | 3 | 2.5 | $3.7M | 155 | Under 3 |
| Pizza | Not scored | Not scored | 3 | 2.5 | $12.2M | 241 | 20 |
| Laundromats | Not scored | Not scored | 2 | 1.7 | $9.4M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 1.7 | $4.3M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.7 | $4.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $18.8M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.8 | $10.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $14.9M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.8 | $28.5M | Too few | 4 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Russellville area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.9M | $916 | 96 |
| Gasoline and other fuels | $36.6M | $3,058 | 118 |
| Food away from home | $36.7M | $3,071 | 75 |
| Groceries | $64.2M | $5,369 | 85 |
| Personal care products and services | $8.9M | $743 | 74 |
| Child care and other personal services | $3.7M | $309 | 53 |
| Memberships, classes and admissions | $5.9M | $497 | 51 |
| Medical and dental services | $11.2M | $936 | 73 |
| Pets | $8.7M | $724 | 80 |
| Clothing, shoes and related services | $18.8M | $1,576 | 77 |
| Vehicle insurance | $31.4M | $2,626 | 134 |
| Home repairs, maintenance and insurance | $28.5M | $2,385 | 79 |
| Lawn care, cleaning and other household services | $14.9M | $1,244 | 88 |
| Rent and homeowner costs | $156.3M | $13,077 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Russellville area
- Population, 2025 estimate
- 32,449+1.1% since 2020
- Households
- 11,954
- Median age
- 39.6
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 634 sq. mi.
- People per square mile
- 50
- Median household income
- $53,338
- Average household income
- $68,636
- Median home value
- $136,000
- Jobs located here
- 10,404
- Daytime population
- 28,894Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Russellville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Russellville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Russellville area 1
- Franklin County, AL31,966 people
Other markets based in Alabama 12
- Birmingham, AL metro area1,184,613 people
- Huntsville, AL metro area516,951 people
- Mobile, AL metro area412,590 people
- Montgomery, AL metro area386,024 people
- Tuscaloosa, AL metro area278,526 people
- Daphne-Fairhope-Foley, AL metro area246,989 people
- Auburn-Opelika, AL metro area199,825 people
- Decatur, AL metro area157,747 people
- Florence-Muscle Shoals, AL metro area153,852 people
- Dothan, AL metro area152,674 people
- Anniston-Oxford, AL metro area116,090 people
- Gadsden, AL metro area103,105 people
Questions
How fast is the Russellville, AL area growing?
Population estimates put the Russellville area at 32,449 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 11,954 households.
How much do households in the Russellville, AL area spend?
Households in the Russellville area spend about $156.3M a year on rent and homeowner costs, $64.2M on groceries and $36.7M on food away from home. Relative to the U.S., household spending in the Russellville area runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Which business types have the highest market scores in the Russellville, AL area?
Of the business types scored in the Russellville area, insurance agencies (76), real estate agents and brokers (67) and real estate businesses (66) have the highest Groundwork market scores. For insurance agencies, that ranks #68 of 537 scored small-town markets.
How does the Russellville, AL area compare with the U.S.?
Median household income in the Russellville area is $53,338, 34% below the U.S. median of $80,734. The population rose 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $136,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (84% above the U.S. rate) and lowest for medical and dental practices (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 32 of the 56 business types have a score in the Russellville area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Russellville area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Alabama · Every U.S. market · How we measure
Screening a site or an acquisition in the Russellville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Russellville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.