Groundwork

Fitness and classes · Small-town market · Alabama

Gyms in the Russellville, AL area

The gyms in the Russellville, AL area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 37 out of 100: Lower middle

Ranked #393 of 506 scored small-town markets
#9 of 12 scored small-town markets based in Alabama

Listings
6
1 chain location (17%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$5.9M
On memberships, classes and admissions · $497 a household
Spending per listing
$990K
24% below the U.S.
Listings per 10k households
5.0
34% below the U.S.
Population, 2025
32,449
+1.1% since 2020

See the gyms around any address in the Russellville area

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Russellville area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For gyms, the Russellville area has a Groundwork market score of 37 (lower middle): #393 of 506 scored small-town markets and #9 of 12 scored small-town markets based in Alabama. That puts it in the bottom quarter of small-town markets.

As of September 2026, map listings count 6 gyms in the Russellville area. One of them (17%) is a chain location, against 28% across the U.S. That comes to 5.0 for every 10,000 households, 34% below the U.S. rate of 7.6.

Household spending on memberships, classes and admissions in the Russellville area comes to about $5.9M a year: $497 per household, 49% below the U.S. average. That works out to $990K per gym, 24% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

There is no official count of businesses with payroll classed as fitness and recreational sports centers in the Russellville area: counts under 3 aren’t published. Population estimates put the population change in the Russellville area from 2020 to 2025 at +1.1%, slower than the U.S. (+3.1%).

How the Russellville area compares

The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Russellville, AL area compared with Alabama and the U.S.
MeasureRussellville areaAlabamaU.S.
Listings per 10k households5.07.07.6
Spending per listing$990K$936K$1.3M
Households per official establishment (all fitness and recreational sports centers)n/a4,0353,109
Official establishment growth, 2019–2023n/a+10.7%+5.8%
Population growth, 2020–2025+1.1%+3.2%+3.1%
Spending per household on memberships, classes and admissions$497$656$983
Median household income$53,338$63,999$80,734
Groundwork market score3739

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/aAll fitness and recreational sports centers
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
61 chain location
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in the Russellville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in the Russellville area

Population, 2025 estimate
32,449+1.1% since 2020
Households
11,954
Median age
39.6
Homes lived in by their owners
72%
Vehicles per household
1.9
Land area
634 sq. mi.
People per square mile
50
Median household income
$53,338
Average household income
$68,636
Median home value
$136,000
Jobs located here
10,404
Daytime population
28,894Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Russellville area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of the Russellville area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

The highest-scoring small-town markets in Alabama for gyms, numbered among those based in Alabama (a market based in another state is listed without a number), with the Russellville area marked.

Top small-town markets in Alabama

Small-town markets in Alabama ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Ozark, AL6552.5$2.1M+1.3%#84 of 506
LaGrange, GA-AL65194.7$1.2M+3.0%#94 of 506
2Cullman, AL59246.8$906K+6.7%#164 of 506
3Enterprise, AL58136.2$1.1M+6.3%#175 of 506
4Albertville, AL56298.0$800K+6.0%#193 of 506
5Alexander City, AL5484.7$1.2M−0.8%#219 of 506
6Talladega-Sylacauga, AL49215.5$971K0.0%#270 of 506
7Scottsboro, AL47156.9$768K+3.3%#290 of 506
8Fort Payne, AL42135.0$981K+3.4%#343 of 506
9Russellville, AL3765.0$990K+1.1%#393 of 506

Other business types in the Russellville area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in the Russellville, AL area?

The Russellville area has 6 gyms on map listings as of September 2026. One of them (17%) is a chain location. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in the Russellville area: counts under 3 are left out.

How much do households in the Russellville, AL area spend on memberships, classes and admissions?

About $5.9M a year, or $497 per household. That is 49% below the U.S. average (an index of 51, where 100 is the U.S. average). Spread across the 6 gyms on map listings, it comes to $990K per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 11,954 households in the Russellville area and national spending patterns by income.

How does the Russellville, AL area compare with the U.S. for gyms?

The Russellville area has 5.0 gyms per 10,000 households, 34% below the U.S. rate of 7.6. Spending per gym is $990K, 24% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, the Russellville area would have about 5, against 6 on map listings.

How fast is the Russellville, AL area growing?

Population estimates put the Russellville area at 32,449 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 11,954 households. The median household income in the Russellville area is $53,338 a year, 34% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Russellville area scores 37 for gyms (lower middle), #393 of 506 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Russellville area. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in the Russellville area

Screening a site or an acquisition in the Russellville area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Russellville area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.