County profile · Alabama
Franklin County, AL market data
Population, household spending and competition for 56 business types in Franklin County, each scored against other counties.
- Population, 2025
- 32,449
- +1.1% since 2020
- Households
- 11,954
- Median household income
- $53,338
- +22.6% vs. 2015–2019, before inflation
- Median home value
- $136,000
- Jobs located here
- 10,404
- Highest market score
- 68
- Insurance agencies, #524 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Franklin County by name and distance, and the households and spending within reach. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 32,449 people live in Franklin County, in 11,954 households. Population estimates show Franklin County grew 1.1% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Franklin County is $53,338 a year, 34% below the U.S. median of $80,734. That rose 22.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Franklin County spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
The highest Groundwork market scores in Franklin County are for insurance agencies (68); real estate agents and brokers (62); and lawn care, cleaning and pest control companies (61). Franklin County ranks #524 of 2,272 scored counties for insurance agencies.
Franklin County is part of the Russellville area. For its number of households, Franklin County has the most map listings, relative to the U.S., for gas stations (84% above the U.S. rate) and the fewest for medical and dental practices (58% below the U.S. rate).
All 56 business types in Franklin County
Highest Groundwork market score first. Each score compares Franklin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 68 | #524 of 2,272 | 16 | 13.4 | $2M | 156 | 9 |
| Real estate agents and brokers | 62 | #446 of 2,176 | 5 | 4.2 | Index only | 573 | Under 3 |
| Lawn, cleaning and pest control | 61 | #467 of 1,771 | 9 | 7.5 | $1.7M | 98 | 4 |
| Real estate | 61 | #522 of 2,229 | 9 | 7.5 | Index only | 401 | Under 3 |
| Dentists and orthodontists | 60 | #551 of 1,886 | 6 | 5.0 | $1.9M | 190 | 6 |
| Bakeries and dessert shops | 56 | #679 of 1,889 | 5 | 4.2 | $7.3M | 177 | Under 3 |
| Landscaping and lawn care | 54 | #605 of 1,493 | 5 | 4.2 | $3M | 102 | Under 3 |
| Restaurants and cafes | 54 | #994 of 2,405 | 81 | 67.8 | $453K | 122 | 40 |
| Doctors, dentists and clinics | 54 | #994 of 2,394 | 42 | 35.1 | $267K | 175 | 19 |
| Pet businesses | 53 | #955 of 2,200 | 12 | 10.0 | $721K | 82 | 4 |
| Sit-down restaurants | 52 | #1,082 of 2,405 | 47 | 39.3 | $781K | 118 | 15 |
| Gas stations | 50 | #1,179 of 2,358 | 24 | 20.1 | $1.5M | 64 | 12 |
| Primary care and pediatrics | 47 | #933 of 1,656 | 6 | 5.0 | $1.9M | 105 | 10 |
| Coffee shops and cafes | 45 | #1,195 of 2,063 | 8 | 6.7 | $4.6M | 124 | Under 3 |
| Salons, barbers and spas | 44 | #1,534 of 2,385 | 43 | 36.0 | $206K | 97 | 3 |
| Spas and skin care | 43 | #1,119 of 1,769 | 7 | 5.9 | $1.3M | 145 | Under 3 |
| Tire shops | 42 | #976 of 1,530 | 5 | 4.2 | $2.2M | 87 | Under 3 |
| Clothing, shoes and laundry | 41 | #1,477 of 2,210 | 26 | 21.8 | $724K | 82 | 3 |
| Clothing and shoe stores | 39 | #1,453 of 2,087 | 21 | 17.6 | $897K | 71 | 3 |
| Hair salons | 39 | #1,701 of 2,339 | 26 | 21.8 | $341K | 79 | 3 |
| Fast food and sandwich shops | 37 | #1,614 of 2,222 | 16 | 13.4 | $2.3M | 75 | 20 |
| Child care and preschools | 34 | #1,246 of 1,611 | 6 | 5.0 | $615K | 61 | 6 |
| Gyms, studios and classes | 32 | #1,720 of 2,088 | 10 | 8.4 | $594K | 90 | Under 3 |
| Auto repair shops | 31 | #1,975 of 2,378 | 28 | 23.4 | $391K | 88 | 18 |
| Auto repair and car care | 31 | #1,991 of 2,401 | 49 | 41.0 | $223K | 83 | 22 |
| Gyms | 30 | #1,489 of 1,792 | 6 | 5.0 | $990K | 76 | Under 3 |
| Convenience stores | 30 | #1,794 of 2,261 | 13 | 10.9 | $4.9M | 63 | 6 |
| Veterinarians | 26 | #1,294 of 1,485 | 6 | 5.0 | $1.4M | 53 | 4 |
| Barbershops | 25 | #1,171 of 1,356 | 6 | 5.0 | $1.5M | 78 | Under 3 |
| Grocery and convenience stores | 23 | #2,146 of 2,402 | 31 | 25.9 | $2.1M | 61 | 15 |
| Car washes and detailing | 21 | #1,356 of 1,451 | 9 | 7.5 | $1.2M | 48 | 3 |
| Grocery stores | 20 | #1,880 of 2,070 | 12 | 10.0 | $5.3M | 58 | 9 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.3 | $2.7M | 89 | 6 |
| Funeral homes | Not scored | Not scored | 4 | 3.3 | $433K | 64 | 3 |
| Home repair trades | Not scored | Not scored | 4 | 3.3 | $7.1M | 293 | 10 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.3 | $1.5M | 74 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 3.3 | Index only | 100 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 3.3 | $2.2M | 133 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 3.3 | $2.8M | 89 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 2.5 | $3.7M | 156 | 3 |
| House cleaning | Not scored | Not scored | 3 | 2.5 | $5M | 77 | 4 |
| HVAC and plumbing | Not scored | Not scored | 3 | 2.5 | $9.5M | 200 | 6 |
| Physical therapy | Not scored | Not scored | 3 | 2.5 | $3.7M | 155 | Under 3 |
| Pizza | Not scored | Not scored | 3 | 2.5 | $12.2M | 241 | 20 |
| Laundromats | Not scored | Not scored | 2 | 1.7 | $9.4M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 1.7 | $4.3M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.7 | $4.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $18.8M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.8 | $10.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $14.9M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.8 | $28.5M | Too few | 4 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Franklin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.9M | $916 | 96 |
| Gasoline and other fuels | $36.6M | $3,058 | 118 |
| Food away from home | $36.7M | $3,071 | 75 |
| Groceries | $64.2M | $5,369 | 85 |
| Personal care products and services | $8.9M | $743 | 74 |
| Child care and other personal services | $3.7M | $309 | 53 |
| Memberships, classes and admissions | $5.9M | $497 | 51 |
| Medical and dental services | $11.2M | $936 | 73 |
| Pets | $8.7M | $724 | 80 |
| Clothing, shoes and related services | $18.8M | $1,576 | 77 |
| Vehicle insurance | $31.4M | $2,626 | 134 |
| Home repairs, maintenance and insurance | $28.5M | $2,385 | 79 |
| Lawn care, cleaning and other household services | $14.9M | $1,244 | 88 |
| Rent and homeowner costs | $156.3M | $13,077 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Franklin County
- Population, 2025 estimate
- 32,449+1.1% since 2020
- Households
- 11,954
- Median age
- 39.6
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.9
- Land area
- 634 sq. mi.
- People per square mile
- 50
- Median household income
- $53,338+22.6% vs. 2015–2019, before inflation
- Average household income
- $68,636
- Median home value
- $136,000
- Jobs located here
- 10,404
- Daytime population
- 28,894Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alabama 8
- Colbert County, AL58,022 people
- Marion County, AL29,184 people
- Lauderdale County, AL95,830 people
- Lawrence County, AL33,276 people
- Winston County, AL23,682 people
- Morgan County, AL124,471 people
- Fayette County, AL16,053 people
- Lamar County, AL13,693 people
Questions
How fast is Franklin County, AL growing?
Population estimates put Franklin County at 32,449 people in 2025, up 1.1% since 2020, slower than the U.S. (+3.1%). It has 11,954 households. Against the 2015–2019 survey, median household income rose 22.6%, before inflation.
How much do households in Franklin County, AL spend?
Households in Franklin County spend about $156.3M a year on rent and homeowner costs, $64.2M on groceries and $36.7M on food away from home. Relative to the U.S., household spending in Franklin County runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Which business types have the highest market scores in Franklin County, AL?
Of the business types scored in Franklin County, insurance agencies (68); real estate agents and brokers (62); and lawn care, cleaning and pest control companies (61) have the highest Groundwork market scores. For insurance agencies, that ranks #524 of 2,272 scored counties.
How does Franklin County, AL compare with the U.S.?
Median household income in Franklin County is $53,338, 34% below the U.S. median of $80,734. The population rose 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $136,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (84% above the U.S. rate) and lowest for medical and dental practices (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 32 of the 56 business types have a score in Franklin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.