Metro area profile · Wyoming
Casper, WY metro area market data
How the Casper metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 80,526
- +0.3% since 2020
- Households
- 33,886
- Median household income
- $72,156
- +15.0% vs. 2015–2019, before inflation
- Median home value
- $273,000
- Jobs located here
- 41,461
- Highest market score
- 72
- Grocery stores, #47 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Casper metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Casper metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Casper metro area has an estimated 80,526 people and 33,886 households. Population estimates put the population change in the Casper metro area from 2020 to 2025 at +0.3%, slower than the U.S. (+3.1%). Median household income in the Casper metro area is $72,156, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 15.0%, before inflation.
Relative to the U.S., household spending in the Casper metro area runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on clothing, shoes and related services (83).
Of the business types scored in the Casper metro area, grocery stores (72), pizza places (71) and barbershops (67) have the highest Groundwork market scores. For grocery stores, that ranks #47 of 387 scored metro areas.
The Casper metro area is made up of one county, Natrona County. Against the U.S., map listings per household run highest for electricians (2.4 times the U.S. rate) and lowest for grocery stores (49% below the U.S. rate).
All 56 business types in the Casper metro area
Highest Groundwork market score first. Each score compares the Casper metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 72 | #47 of 387 | 12 | 3.5 | $16.6M | 179 | 7 |
| Pizza | 71 | #51 of 387 | 17 | 5.0 | $7.5M | 147 | 54 |
| Barbershops | 67 | #68 of 387 | 9 | 2.7 | $3.6M | 193 | Under 3 |
| Grocery and convenience stores | 65 | #92 of 387 | 52 | 15.3 | $3.8M | 113 | 8 |
| Nail salons | 56 | #140 of 387 | 18 | 5.3 | $1.8M | 109 | 3 |
| Gyms, studios and classes | 52 | #161 of 387 | 47 | 13.9 | $714K | 108 | 23 |
| Gas stations | 51 | #188 of 387 | 36 | 10.6 | $2.7M | 113 | 33 |
| Bakeries and dessert shops | 50 | #193 of 387 | 20 | 5.9 | $6.3M | 153 | 35 |
| Gyms | 48 | #211 of 387 | 28 | 8.3 | $1.2M | 92 | 11 |
| Salons, barbers and spas | 47 | #231 of 387 | 165 | 48.7 | $198K | 93 | 26 |
| Property management | 46 | #223 of 374 | 12 | 3.5 | Index only | 88 | 15 |
| Sit-down restaurants | 45 | #226 of 387 | 169 | 49.9 | $750K | 113 | 67 |
| Convenience stores | 45 | #230 of 387 | 26 | 7.7 | $7.7M | 97 | Under 3 |
| Fast food and sandwich shops | 45 | #231 of 387 | 55 | 16.2 | $2.3M | 76 | 54 |
| Veterinarians | 45 | #233 of 384 | 15 | 4.4 | $2.1M | 77 | 8 |
| Hair salons | 45 | #242 of 387 | 92 | 27.1 | $355K | 83 | 11 |
| Chiropractors | 44 | #226 of 386 | 16 | 4.7 | $2.6M | 109 | 11 |
| Mortgage brokers and lenders | 44 | #226 of 373 | 12 | 3.5 | Index only | 125 | 10 |
| Restaurants and cafes | 40 | #258 of 387 | 342 | 100.9 | $371K | 100 | 154 |
| Pet stores | 40 | #265 of 382 | 8 | 2.4 | $3.9M | 86 | 3 |
| Martial arts and dance studios | 40 | #285 of 387 | 18 | 5.3 | $1.9M | 92 | 12 |
| Dentists and orthodontists | 38 | #286 of 387 | 40 | 11.8 | $1M | 106 | 36 |
| Auto repair shops | 35 | #300 of 387 | 92 | 27.1 | $412K | 93 | 58 |
| Real estate agents and brokers | 35 | #335 of 387 | 118 | 34.8 | Index only | 91 | 47 |
| Real estate | 35 | #339 of 387 | 144 | 42.5 | Index only | 94 | 98 |
| Tire shops | 34 | #296 of 386 | 18 | 5.3 | $2.1M | 84 | 13 |
| Primary care and pediatrics | 34 | #304 of 387 | 24 | 7.1 | $1.7M | 98 | 71 |
| Collision repair and body shops | 33 | #310 of 381 | 14 | 4.1 | $2.7M | 88 | 12 |
| Roofing and gutters | 33 | #317 of 381 | 12 | 3.5 | $7.7M | 91 | 13 |
| Pet businesses | 33 | #320 of 387 | 47 | 13.9 | $666K | 76 | 22 |
| Auto repair and car care | 32 | #319 of 387 | 161 | 47.5 | $236K | 88 | 86 |
| Pest control | 29 | #312 of 345 | 7 | 2.1 | $6.1M | 60 | 4 |
| Doctors, dentists and clinics | 29 | #347 of 387 | 301 | 88.8 | $139K | 91 | 158 |
| Pet grooming and boarding | 28 | #341 of 386 | 18 | 5.3 | $1.7M | 68 | 11 |
| Insurance agencies | 27 | #323 of 387 | 66 | 19.5 | $1M | 83 | 44 |
| Child care and preschools | 27 | #346 of 387 | 30 | 8.9 | $674K | 67 | 34 |
| Spas and skin care | 27 | #373 of 387 | 44 | 13.0 | $743K | 85 | 11 |
| Car washes and detailing | 25 | #360 of 387 | 23 | 6.8 | $1.6M | 65 | 10 |
| Clothing and shoe stores | 22 | #352 of 387 | 63 | 18.6 | $923K | 73 | 29 |
| Coffee shops and cafes | 22 | #373 of 387 | 45 | 13.3 | $2.8M | 76 | 32 |
| Laundromats | 21 | #342 of 364 | 6 | 1.8 | $9.7M | 77 | 3 |
| Clothing, shoes and laundry | 20 | #360 of 387 | 91 | 26.9 | $639K | 73 | 36 |
| Landscaping and lawn care | 19 | #373 of 385 | 24 | 7.1 | $1.8M | 61 | 43 |
| Physical therapy | 18 | #376 of 386 | 31 | 9.1 | $1.3M | 56 | 24 |
| HVAC and plumbing | 18 | #380 of 387 | 38 | 11.2 | $2.4M | 51 | 37 |
| Optometrists and eye care | 17 | #376 of 386 | 22 | 6.5 | $1.9M | 61 | 10 |
| Home repair trades | 16 | #384 of 387 | 70 | 20.7 | $1.3M | 54 | 91 |
| Electricians | 14 | #381 of 383 | 20 | 5.9 | $4.6M | 38 | 41 |
| Lawn, cleaning and pest control | 14 | #387 of 387 | 45 | 13.3 | $948K | 56 | 93 |
| House cleaning | 13 | #374 of 375 | 14 | 4.1 | $3M | 48 | 46 |
| Dry cleaners | Not scored | Not scored | 4 | 1.2 | $14.5M | 93 | 4 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.2 | $9.5M | 69 | 4 |
| Funeral homes | Not scored | Not scored | 3 | 0.9 | $1.4M | 201 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.6 | Index only | Too few | 7 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.6 | $20.9M | Too few | 6 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.3 | $33.6M | Too few | 11 |
Household spending in the Casper metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $37.9M | $1,119 | 117 |
| Gasoline and other fuels | $97.4M | $2,873 | 111 |
| Food away from home | $126.7M | $3,740 | 92 |
| Groceries | $199.7M | $5,893 | 93 |
| Personal care products and services | $32.7M | $964 | 96 |
| Child care and other personal services | $20.2M | $597 | 103 |
| Memberships, classes and admissions | $33.6M | $991 | 101 |
| Medical and dental services | $41.8M | $1,232 | 96 |
| Pets | $31.3M | $924 | 102 |
| Clothing, shoes and related services | $58.1M | $1,716 | 83 |
| Vehicle insurance | $69.2M | $2,041 | 104 |
| Home repairs, maintenance and insurance | $92.1M | $2,716 | 90 |
| Lawn care, cleaning and other household services | $42.7M | $1,259 | 89 |
| Rent and homeowner costs | $586.6M | $17,310 | 104 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Casper metro area
- Population, 2025 estimate
- 80,526+0.3% since 2020
- Households
- 33,886
- Median age
- 39.1
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.1
- Land area
- 5,341 sq. mi.
- People per square mile
- 15
- Median household income
- $72,156+15.0% vs. 2015–2019, before inflation
- Average household income
- $97,678
- Median home value
- $273,000
- Jobs located here
- 41,461
- Daytime population
- 82,170Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Casper metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Casper metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Casper metro area 1
- Natrona County, WY79,977 people
Other markets based in Wyoming 9
- Cheyenne, WY metro area101,060 people
- Gillette, WY area47,240 people
- Rock Springs, WY area41,542 people
- Riverton, WY area39,533 people
- Laramie, WY area38,249 people
- Jackson, WY-ID area35,821 people
- Sheridan, WY area32,055 people
- Cody, WY area30,449 people
- Evanston, WY-UT area23,275 people
Questions
How fast is the Casper, WY metro area growing?
Population estimates put the Casper metro area at 80,526 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 33,886 households. Median household income rose 15.0% from the 2015–2019 survey, before inflation.
How much do households in the Casper, WY metro area spend?
Households in the Casper metro area spend about $586.6M a year on rent and homeowner costs, $199.7M on groceries and $126.7M on food away from home. Set against the U.S., households in the Casper metro area spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on clothing, shoes and related services (83).
Which business types have the highest market scores in the Casper, WY metro area?
The highest Groundwork market scores in the Casper metro area are for grocery stores (72), pizza places (71) and barbershops (67). The Casper metro area ranks #47 of 387 scored metro areas for grocery stores.
How does the Casper, WY metro area compare with the U.S.?
The median household income in the Casper metro area is $72,156 a year, 11% below the U.S. median of $80,734. The population rose 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $273,000, against $332,700 for the U.S. For its number of households, the Casper metro area has the most map listings, relative to the U.S., for electricians (2.4 times the U.S. rate) and the fewest for grocery stores (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in the Casper metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Casper metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Casper metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Casper metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.