Small-town market profile · Wyoming
Gillette, WY area market data
Population, household spending and competition for 56 business types in the Gillette area, each scored against other small-town markets.
- Population, 2025
- 48,145
- +2.1% since 2020
- Households
- 17,988
- Median household income
- $89,869
- Median home value
- $279,100
- Jobs located here
- 24,989
- Highest market score
- 87
- Grocery stores, #11 of 506 scored small-town markets
A site report maps the competitors on map listings around any address in the Gillette area by name and distance, and the households and spending within reach. Or open the report at the center of the Gillette area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 48,145 people live in the Gillette area, in 17,988 households. Population estimates put the population change in the Gillette area from 2020 to 2025 at +2.1%, slower than the U.S. (+3.1%). The median household income in the Gillette area is $89,869 a year, 11% above the U.S. median of $80,734.
Set against the U.S., households in the Gillette area spend the most on vehicle maintenance and repairs (an index of 134, where 100 is the U.S. average) and the least on clothing, shoes and related services (90).
The highest Groundwork market scores in the Gillette area are for grocery stores (87), nail salons (78) and grocery and convenience stores (78). The Gillette area ranks #11 of 506 scored small-town markets for grocery stores.
The Gillette area is made up of one county, Campbell County. For its number of households, the Gillette area has the most map listings, relative to the U.S., for electricians (3.3 times the U.S. rate) and the fewest for lawn care, cleaning and pest control companies (33% below the U.S. rate).
All 56 business types in the Gillette area
Highest Groundwork market score first. Each score compares the Gillette area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery stores | 87 | #11 of 506 | 9 | 5.0 | $12.4M | 134 | 4 |
| Nail salons | 78 | #16 of 387 | 7 | 3.9 | $2.7M | 160 | Under 3 |
| Grocery and convenience stores | 78 | #28 of 538 | 41 | 22.8 | $2.7M | 80 | 5 |
| Barbershops | 78 | #39 of 377 | 7 | 3.9 | $2.7M | 142 | Under 3 |
| Gyms | 77 | #22 of 506 | 14 | 7.8 | $1.5M | 112 | 4 |
| Pizza | 74 | #48 of 520 | 14 | 7.8 | $5.3M | 104 | 31 |
| Martial arts and dance studios | 73 | #31 of 378 | 6 | 3.3 | $3.4M | 168 | 5 |
| Pet grooming and boarding | 71 | #45 of 387 | 8 | 4.4 | $2.3M | 90 | 4 |
| Primary care and pediatrics | 70 | #77 of 458 | 7 | 3.9 | $3.4M | 192 | 25 |
| Property management | 69 | #26 of 180 | 7 | 3.9 | Index only | 85 | 3 |
| Gyms, studios and classes | 69 | #61 of 535 | 23 | 12.8 | $886K | 134 | 9 |
| Landscaping and lawn care | 69 | #68 of 399 | 5 | 2.8 | $4.8M | 164 | 19 |
| Convenience stores | 69 | #98 of 529 | 19 | 10.6 | $5.9M | 75 | Under 3 |
| Pet businesses | 68 | #69 of 527 | 23 | 12.8 | $796K | 91 | 10 |
| Hair salons | 68 | #75 of 538 | 43 | 23.9 | $436K | 101 | 6 |
| Gas stations | 68 | #93 of 536 | 31 | 17.2 | $1.9M | 79 | 22 |
| Veterinarians | 67 | #82 of 398 | 8 | 4.4 | $2.3M | 84 | 6 |
| Sit-down restaurants | 67 | #94 of 538 | 91 | 50.6 | $813K | 123 | 36 |
| Restaurants and cafes | 66 | #111 of 538 | 182 | 101.2 | $407K | 110 | 83 |
| HVAC and plumbing | 64 | #100 of 476 | 14 | 7.8 | $3.7M | 77 | 11 |
| Fast food and sandwich shops | 63 | #157 of 537 | 31 | 17.2 | $2.4M | 78 | 31 |
| Lawn, cleaning and pest control | 62 | #120 of 481 | 10 | 5.6 | $2.4M | 143 | 38 |
| Salons, barbers and spas | 62 | #125 of 538 | 92 | 51.1 | $204K | 96 | 8 |
| Clothing, shoes and laundry | 62 | #164 of 536 | 40 | 22.2 | $830K | 94 | 6 |
| Clothing and shoe stores | 62 | #167 of 536 | 29 | 16.1 | $1.1M | 90 | 6 |
| Bakeries and dessert shops | 61 | #135 of 507 | 14 | 7.8 | $5.3M | 128 | 15 |
| Child care and preschools | 61 | #137 of 454 | 13 | 7.2 | $969K | 97 | 15 |
| Insurance agencies | 59 | #196 of 537 | 30 | 16.7 | $1.4M | 109 | 16 |
| Mortgage brokers and lenders | 58 | #63 of 177 | 8 | 4.4 | Index only | 105 | 3 |
| Chiropractors | 54 | #181 of 426 | 12 | 6.7 | $2M | 83 | 6 |
| Optometrists and eye care | 52 | #194 of 400 | 10 | 5.6 | $2.4M | 76 | 4 |
| Tire shops | 52 | #201 of 431 | 11 | 6.1 | $2.1M | 84 | 8 |
| Roofing and gutters | 51 | #138 of 288 | 8 | 4.4 | $6.4M | 76 | 5 |
| Doctors, dentists and clinics | 49 | #278 of 538 | 139 | 77.3 | $172K | 113 | 66 |
| Dentists and orthodontists | 47 | #287 of 526 | 23 | 12.8 | $1M | 106 | 15 |
| Collision repair and body shops | 46 | #227 of 387 | 10 | 5.6 | $2.3M | 75 | 12 |
| Auto repair shops | 45 | #335 of 538 | 63 | 35.0 | $365K | 82 | 43 |
| Spas and skin care | 44 | #326 of 504 | 35 | 19.5 | $536K | 61 | Under 3 |
| Auto repair and car care | 44 | #337 of 538 | 108 | 60.0 | $213K | 79 | 62 |
| Physical therapy | 43 | #258 of 400 | 12 | 6.7 | $2M | 83 | 11 |
| Coffee shops and cafes | 43 | #342 of 529 | 27 | 15.0 | $2.7M | 74 | 15 |
| Real estate | 39 | #405 of 536 | 81 | 45.0 | Index only | 94 | 49 |
| Real estate agents and brokers | 39 | #406 of 533 | 63 | 35.0 | Index only | 96 | 34 |
| Car washes and detailing | 37 | #328 of 441 | 17 | 9.5 | $1.4M | 54 | 8 |
| Home repair trades | 37 | #413 of 526 | 37 | 20.6 | $1.4M | 57 | 47 |
| Electricians | 32 | #263 of 295 | 15 | 8.3 | $3.4M | 29 | 31 |
| House cleaning | Not scored | Not scored | 4 | 2.2 | $6M | 94 | 19 |
| Home inspectors | Not scored | Not scored | 3 | 1.7 | Index only | 42 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.7 | $11.1M | 88 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.7 | $6.1M | 135 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.7 | $6.8M | 167 | 4 |
| Funeral homes | Not scored | Not scored | 2 | 1.1 | $873K | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $33.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $23M | Too few | 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $24.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
Household spending in the Gillette area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $23M | $1,280 | 134 |
| Gasoline and other fuels | $58.6M | $3,255 | 125 |
| Food away from home | $74M | $4,114 | 101 |
| Groceries | $111.8M | $6,214 | 98 |
| Personal care products and services | $18.8M | $1,043 | 104 |
| Child care and other personal services | $12.6M | $700 | 121 |
| Memberships, classes and admissions | $20.4M | $1,133 | 115 |
| Medical and dental services | $23.9M | $1,329 | 103 |
| Pets | $18.3M | $1,018 | 112 |
| Clothing, shoes and related services | $33.2M | $1,845 | 90 |
| Vehicle insurance | $41.2M | $2,291 | 117 |
| Home repairs, maintenance and insurance | $51.3M | $2,854 | 95 |
| Lawn care, cleaning and other household services | $24.1M | $1,339 | 95 |
| Rent and homeowner costs | $329.3M | $18,304 | 110 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Gillette area
- Population, 2025 estimate
- 48,145+2.1% since 2020
- Households
- 17,988
- Median age
- 37.3
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 4,802 sq. mi.
- People per square mile
- 10
- Median household income
- $89,869
- Average household income
- $106,141
- Median home value
- $279,100
- Jobs located here
- 24,989
- Daytime population
- 48,158Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Gillette area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Gillette area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Gillette area 1
- Campbell County, WY47,240 people
Other markets based in Wyoming 9
- Cheyenne, WY metro area101,060 people
- Casper, WY metro area79,977 people
- Rock Springs, WY area41,542 people
- Riverton, WY area39,533 people
- Laramie, WY area38,249 people
- Jackson, WY-ID area35,821 people
- Sheridan, WY area32,055 people
- Cody, WY area30,449 people
- Evanston, WY-UT area23,275 people
Questions
How fast is the Gillette, WY area growing?
Population estimates put the Gillette area at 48,145 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 17,988 households.
How much do households in the Gillette, WY area spend?
Households in the Gillette area spend about $329.3M a year on rent and homeowner costs, $111.8M on groceries and $74M on food away from home. Relative to the U.S., household spending in the Gillette area runs highest on vehicle maintenance and repairs (an index of 134, where 100 is the U.S. average) and lowest on clothing, shoes and related services (90).
Which business types have the highest market scores in the Gillette, WY area?
Of the business types scored in the Gillette area, grocery stores (87), nail salons (78) and grocery and convenience stores (78) have the highest Groundwork market scores. For grocery stores, that ranks #11 of 506 scored small-town markets.
How does the Gillette, WY area compare with the U.S.?
Median household income in the Gillette area is $89,869, 11% above the U.S. median of $80,734. The population rose 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $279,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for electricians (3.3 times the U.S. rate) and lowest for lawn care, cleaning and pest control companies (33% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in the Gillette area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Gillette area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Gillette area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Gillette area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.