Groundwork

Clothing and laundry · Small-town market · Wyoming

Clothing and shoe stores in the Evanston, WY-UT area

Competitor counts, household spending and official business counts for clothing and shoe stores in the Evanston, WY-UT area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 57 out of 100: Upper middle

Ranked #212 of 536 scored small-town markets
#3 of 8 scored small-town markets based in Wyoming

Listings
10
3 chain locations (30%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$14.9M
On clothing, shoes and related services · $1,725 a household
Spending per listing
$1.5M
17% above the U.S.
Listings per 10k households
11.6
28% below the U.S.
Population, 2025
23,415
+2.0% since 2020

See the clothing and shoe stores around any address in the Evanston area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Evanston area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 10 clothing and shoe stores in the Evanston area. Chain locations make up 30% of them, against 44% across the U.S. That comes to 11.6 for every 10,000 households, 28% below the U.S. rate of 16.2.

Household spending on clothing, shoes and related services in the Evanston area comes to about $14.9M a year: $1,725 per household, 16% below the U.S. average. Spread across 10 clothing and shoe stores, that is $1.5M per store, 17% above the U.S. figure of $1.3M. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade.

The official count of businesses with payroll classed as clothing and shoe stores in the Evanston area was 5 in 2023. That is one for every 1,728 households, against one for every 1,273 across the U.S. Another 15 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $239K has gone to businesses classed as clothing and shoe stores in the Evanston area.

Population estimates show the Evanston area grew 2.0% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for clothing and shoe stores in the Evanston area is 57 (upper middle), #212 of 536 scored small-town markets and #3 of 8 scored small-town markets based in Wyoming.

How the Evanston area compares

The same measures for Wyoming and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Evanston, WY-UT area compared with Wyoming and the U.S.
MeasureEvanston areaWyomingU.S.
Listings per 10k households11.616.516.2
Spending per listing$1.5M$1.1M$1.3M
Households per official establishment1,7281,4571,273
Official establishment growth, 2019–2023n/a−2.3%−12.2%
Population growth, 2020–2025+2.0%+1.9%+3.1%
Spending per household on clothing, shoes and related services$1,725$1,738$2,055
Median household income$82,471$76,176$80,734
Groundwork market score5730

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5
Employees, 2023
24
Annual payroll, 2023
$363K
One-person businesses, 2023
15Businesses with no payroll
Map listings, September 2026
103 chain locations
Listings at the U.S. rate for this spending
12The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$239K

SBA-backed loans to businesses classed as clothing and shoe stores in the Evanston area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Evanston area

Population, 2025 estimate
23,415+2.0% since 2020
Households
8,639
Median age
37.3
Homes lived in by their owners
77%
Vehicles per household
2.3
Land area
3,111 sq. mi.
People per square mile
7
Median household income
$82,471
Average household income
$105,321
Median home value
$293,800
Jobs located here
9,409
Daytime population
22,588Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Evanston area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Evanston area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Wyoming

Every Wyoming market ranked →

The highest-scoring small-town markets in Wyoming for clothing and shoe stores, numbered among those based in Wyoming, with the Evanston area marked.

Top small-town markets in Wyoming

Small-town markets in Wyoming ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Gillette, WY622916.1$1.1M+2.1%#167 of 536
2Laramie, WY581810.5$1.5M+3.9%#198 of 536
3Evanston, WY-UT571011.6$1.5M+2.0%#212 of 536
4Cody, WY492115.8$1.1M+5.1%#287 of 536
5Rock Springs, WY482514.3$1.2M−2.2%#292 of 536
6Riverton, WY452114.0$1.1M+0.7%#313 of 536
7Jackson, WY-ID424631.7$722K+4.2%#339 of 536
8Sheridan, WY367050.6$328K+7.2%#398 of 536

Other business types in the Evanston area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Evanston, WY-UT area?

The Evanston area has 10 clothing and shoe stores on map listings as of September 2026. 3 of them (30%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 5 businesses with payroll classed as clothing and shoe stores in 2023. Official counts list 15 one-person businesses without payroll.

How much do households in the Evanston, WY-UT area spend on clothing, shoes and related services?

About $14.9M a year, or $1,725 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 10 clothing and shoe stores on map listings, it comes to $1.5M per store. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores. It is estimated from the incomes of the 8,639 households in the Evanston area and national spending patterns by income.

How does the Evanston, WY-UT area compare with the U.S. for clothing and shoe stores?

The Evanston area has 11.6 clothing and shoe stores per 10,000 households, 28% below the U.S. rate of 16.2. Spending per store is $1.5M, 17% above the U.S. figure of $1.3M. At the national ratio of clothing and shoe stores to household spending, the Evanston area would have about 12, against 10 on map listings. There is one business with payroll in the industry for every 1,728 households, against one for every 1,273 across the U.S.

How fast is the Evanston, WY-UT area growing?

Population estimates put the Evanston area at 23,415 people in 2025, up 2.0% since 2020, slower than the U.S. (+3.1%). It has 8,639 households. The median household income in the Evanston area is $82,471 a year, 2% above the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Evanston area scores 57 for clothing and shoe stores (upper middle), #212 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Evanston area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Evanston area

Screening a site or an acquisition in the Evanston area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Evanston area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.