Metro area profile · Wyoming
Cheyenne, WY metro area market data
Population, household spending and competition for 56 business types in the Cheyenne metro area, each scored against other metro areas.
- Population, 2025
- 102,938
- +2.2% since 2020
- Households
- 43,279
- Median household income
- $80,173
- +19.8% vs. 2015–2019, before inflation
- Median home value
- $348,700
- Jobs located here
- 48,452
- Highest market score
- 82
- Collision repair and body shops, #7 of 381 scored metro areas
A site report maps the competitors on map listings around any address in the Cheyenne metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Cheyenne metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 102,938 people live in the Cheyenne metro area, in 43,279 households. Population estimates show the Cheyenne metro area grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in the Cheyenne metro area is $80,173 a year, in line with the U.S. median of $80,734. That rose 19.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Cheyenne metro area spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on clothing, shoes and related services (85).
The highest Groundwork market scores in the Cheyenne metro area are for collision repair and body shops (82), grocery stores (80) and martial arts and dance studios (78). The Cheyenne metro area ranks #7 of 381 scored metro areas for collision repair and body shops.
The Cheyenne metro area is made up of one county, Laramie County. For its number of households, the Cheyenne metro area has the most map listings, relative to the U.S., for roofing and gutter companies (2.4 times the U.S. rate) and the fewest for grocery stores (49% below the U.S. rate).
All 56 business types in the Cheyenne metro area
Highest Groundwork market score first. Each score compares the Cheyenne metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Collision repair and body shops | 82 | #7 of 381 | 9 | 2.1 | $5.4M | 175 | 8 |
| Grocery stores | 80 | #18 of 387 | 15 | 3.5 | $17.3M | 187 | 6 |
| Martial arts and dance studios | 78 | #10 of 387 | 15 | 3.5 | $2.9M | 146 | 7 |
| Sit-down restaurants | 78 | #19 of 387 | 178 | 41.1 | $940K | 142 | 58 |
| Restaurants and cafes | 76 | #34 of 387 | 365 | 84.3 | $458K | 124 | 164 |
| Gyms, studios and classes | 74 | #20 of 387 | 49 | 11.3 | $900K | 136 | 19 |
| Car washes and detailing | 74 | #29 of 387 | 17 | 3.9 | $2.9M | 114 | 5 |
| Grocery and convenience stores | 74 | #36 of 387 | 64 | 14.8 | $4.1M | 120 | 7 |
| Yoga, Pilates and fitness studios | 73 | #23 of 347 | 5 | 1.2 | $8.8M | 217 | 12 |
| Auto repair shops | 70 | #51 of 387 | 86 | 19.9 | $565K | 127 | 44 |
| Gyms | 68 | #47 of 387 | 29 | 6.7 | $1.5M | 117 | 12 |
| Auto repair and car care | 68 | #67 of 387 | 151 | 34.9 | $322K | 120 | 63 |
| Pizza | 67 | #79 of 387 | 28 | 6.5 | $6M | 118 | 76 |
| Barbershops | 65 | #80 of 387 | 17 | 3.9 | $2.5M | 134 | Under 3 |
| Optometrists and eye care | 62 | #96 of 386 | 14 | 3.2 | $3.9M | 125 | 7 |
| Fast food and sandwich shops | 61 | #129 of 387 | 57 | 13.2 | $2.9M | 96 | 76 |
| Spas and skin care | 59 | #101 of 387 | 35 | 8.1 | $1.2M | 140 | 11 |
| Nail salons | 58 | #120 of 387 | 21 | 4.9 | $2M | 122 | 7 |
| Bakeries and dessert shops | 57 | #138 of 387 | 31 | 7.2 | $5.4M | 130 | 34 |
| Gas stations | 57 | #150 of 387 | 47 | 10.9 | $2.7M | 112 | 38 |
| Dentists and orthodontists | 53 | #164 of 387 | 46 | 10.6 | $1.2M | 121 | 42 |
| Salons, barbers and spas | 52 | #171 of 387 | 183 | 42.3 | $234K | 110 | 51 |
| Veterinarians | 52 | #179 of 384 | 14 | 3.2 | $3M | 109 | 18 |
| Convenience stores | 51 | #195 of 387 | 36 | 8.3 | $7.2M | 92 | Under 3 |
| HVAC and plumbing | 50 | #195 of 387 | 24 | 5.5 | $5M | 104 | 42 |
| Pet grooming and boarding | 49 | #205 of 386 | 16 | 3.7 | $2.6M | 102 | 14 |
| Tire shops | 49 | #214 of 386 | 19 | 4.4 | $2.6M | 102 | 10 |
| Pet businesses | 47 | #215 of 387 | 49 | 11.3 | $846K | 96 | 38 |
| Primary care and pediatrics | 47 | #224 of 387 | 31 | 7.2 | $1.8M | 99 | 71 |
| Clothing, shoes and laundry | 45 | #238 of 387 | 80 | 18.5 | $947K | 108 | 39 |
| Landscaping and lawn care | 43 | #226 of 385 | 22 | 5.1 | $2.5M | 86 | 45 |
| Chiropractors | 42 | #249 of 386 | 25 | 5.8 | $2.2M | 92 | 15 |
| Coffee shops and cafes | 42 | #261 of 387 | 47 | 10.9 | $3.6M | 96 | 29 |
| Hair salons | 42 | #266 of 387 | 106 | 24.5 | $404K | 94 | 32 |
| Clothing and shoe stores | 41 | #261 of 387 | 59 | 13.6 | $1.3M | 101 | 35 |
| Lawn, cleaning and pest control | 40 | #263 of 387 | 37 | 8.5 | $1.5M | 89 | 91 |
| Real estate agents and brokers | 40 | #283 of 387 | 152 | 35.1 | Index only | 92 | 66 |
| Mortgage brokers and lenders | 37 | #293 of 373 | 22 | 5.1 | Index only | 89 | 14 |
| Doctors, dentists and clinics | 36 | #312 of 387 | 418 | 96.6 | $131K | 86 | 168 |
| Real estate | 36 | #326 of 387 | 198 | 45.7 | Index only | 89 | 142 |
| Child care and preschools | 32 | #321 of 387 | 42 | 9.7 | $642K | 64 | 37 |
| Pet stores | 32 | #321 of 382 | 13 | 3.0 | $3.2M | 71 | 6 |
| Property management | 31 | #341 of 374 | 23 | 5.3 | Index only | 60 | 32 |
| Insurance agencies | 30 | #311 of 387 | 84 | 19.4 | $1.1M | 84 | 59 |
| House cleaning | 27 | #351 of 375 | 11 | 2.5 | $5M | 79 | 46 |
| Electricians | 25 | #360 of 383 | 21 | 4.9 | $5.7M | 47 | 34 |
| Physical therapy | 25 | #362 of 386 | 35 | 8.1 | $1.6M | 65 | 30 |
| Home repair trades | 25 | #374 of 387 | 82 | 18.9 | $1.4M | 60 | 91 |
| Roofing and gutters | 21 | #372 of 381 | 37 | 8.5 | $3.2M | 38 | 15 |
| Funeral homes | Not scored | Not scored | 4 | 0.9 | $1.4M | 206 | 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.9 | $12.2M | 88 | 4 |
| Pest control | Not scored | Not scored | 4 | 0.9 | $13.8M | 135 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 0.7 | $25.3M | 202 | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.2 | $75.8M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 1 | 0.2 | Index only | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $54.8M | Too few | 3 |
Household spending in the Cheyenne metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $48.6M | $1,123 | 117 |
| Gasoline and other fuels | $125M | $2,889 | 111 |
| Food away from home | $167.3M | $3,866 | 95 |
| Groceries | $260.1M | $6,009 | 95 |
| Personal care products and services | $42.8M | $990 | 98 |
| Child care and other personal services | $26.9M | $623 | 107 |
| Memberships, classes and admissions | $44.1M | $1,019 | 104 |
| Medical and dental services | $54.8M | $1,267 | 98 |
| Pets | $41.5M | $958 | 105 |
| Clothing, shoes and related services | $75.8M | $1,751 | 85 |
| Vehicle insurance | $88.4M | $2,042 | 104 |
| Home repairs, maintenance and insurance | $118.8M | $2,746 | 91 |
| Lawn care, cleaning and other household services | $55.4M | $1,280 | 91 |
| Rent and homeowner costs | $761.7M | $17,600 | 106 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Cheyenne metro area
- Population, 2025 estimate
- 102,938+2.2% since 2020
- Households
- 43,279
- Median age
- 39.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 2,686 sq. mi.
- People per square mile
- 38
- Median household income
- $80,173+19.8% vs. 2015–2019, before inflation
- Average household income
- $99,407
- Median home value
- $348,700
- Jobs located here
- 48,452
- Daytime population
- 102,392Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Cheyenne metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Cheyenne metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Cheyenne metro area 1
- Laramie County, WY101,060 people
Other markets based in Wyoming 9
- Casper, WY metro area79,977 people
- Gillette, WY area47,240 people
- Rock Springs, WY area41,542 people
- Riverton, WY area39,533 people
- Laramie, WY area38,249 people
- Jackson, WY-ID area35,821 people
- Sheridan, WY area32,055 people
- Cody, WY area30,449 people
- Evanston, WY-UT area23,275 people
Questions
How fast is the Cheyenne, WY metro area growing?
Population estimates put the Cheyenne metro area at 102,938 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 43,279 households. Against the 2015–2019 survey, median household income rose 19.8%, before inflation.
How much do households in the Cheyenne, WY metro area spend?
Households in the Cheyenne metro area spend about $761.7M a year on rent and homeowner costs, $260.1M on groceries and $167.3M on food away from home. Relative to the U.S., household spending in the Cheyenne metro area runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on clothing, shoes and related services (85).
Which business types have the highest market scores in the Cheyenne, WY metro area?
Of the business types scored in the Cheyenne metro area, collision repair and body shops (82), grocery stores (80) and martial arts and dance studios (78) have the highest Groundwork market scores. For collision repair and body shops, that ranks #7 of 381 scored metro areas.
How does the Cheyenne, WY metro area compare with the U.S.?
Median household income in the Cheyenne metro area is $80,173, in line with the U.S. median of $80,734. The population rose 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $348,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for roofing and gutter companies (2.4 times the U.S. rate) and lowest for grocery stores (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in the Cheyenne metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Cheyenne metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Wyoming · Every U.S. market · How we measure
Screening a site or an acquisition in the Cheyenne metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Cheyenne metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.