Small-town market profile · Wyoming
Riverton, WY area market data
How the Riverton area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 39,464
- +0.7% since 2020
- Households
- 15,037
- Median household income
- $64,904
- +16.1% vs. 2015–2019, before inflation
- Median home value
- $268,800
- Jobs located here
- 15,452
- Highest market score
- 66
- Barbershops, #94 of 377 scored small-town markets
A site report maps the competitors on map listings around any address in the Riverton area by name and distance, and the households and spending within reach. Or open the report at the center of the Riverton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Riverton area has an estimated 39,464 people and 15,037 households. Population estimates put the population change in the Riverton area from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%). Median household income in the Riverton area is $64,904, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.1%, before inflation.
Relative to the U.S., household spending in the Riverton area runs highest on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and lowest on clothing, shoes and related services (77).
Of the business types scored in the Riverton area, barbershops (66); hair salons (65); and salons, barbers and spas (64) have the highest Groundwork market scores. For barbershops, that ranks #94 of 377 scored small-town markets.
The Riverton area is made up of one county, Fremont County. Against the U.S., map listings per household run highest for electricians (3.4 times the U.S. rate) and lowest for real estate businesses (38% below the U.S. rate).
All 56 business types in the Riverton area
Highest Groundwork market score first. Each score compares the Riverton area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Barbershops | 66 | #94 of 377 | 5 | 3.3 | $2.7M | 144 | Under 3 |
| Hair salons | 65 | #95 of 538 | 29 | 19.3 | $467K | 109 | 4 |
| Salons, barbers and spas | 64 | #101 of 538 | 55 | 36.6 | $246K | 116 | 5 |
| Pizza | 64 | #122 of 520 | 11 | 7.3 | $4.7M | 93 | 23 |
| Collision repair and body shops | 58 | #124 of 387 | 5 | 3.3 | $3.5M | 112 | 7 |
| Fast food and sandwich shops | 58 | #206 of 537 | 21 | 14.0 | $2.5M | 81 | 23 |
| Grocery stores | 57 | #189 of 506 | 9 | 6.0 | $9.5M | 102 | 6 |
| Gas stations | 57 | #199 of 536 | 26 | 17.3 | $1.7M | 73 | 19 |
| Pet businesses | 54 | #222 of 527 | 17 | 11.3 | $749K | 85 | 11 |
| Car washes and detailing | 53 | #190 of 441 | 7 | 4.7 | $2.5M | 98 | 5 |
| Auto repair shops | 53 | #247 of 538 | 37 | 24.6 | $466K | 105 | 27 |
| Real estate | 52 | #244 of 536 | 36 | 23.9 | Index only | 158 | 21 |
| Grocery and convenience stores | 49 | #297 of 538 | 39 | 25.9 | $2.2M | 64 | 8 |
| Real estate agents and brokers | 48 | #287 of 533 | 29 | 19.3 | Index only | 156 | 18 |
| Veterinarians | 47 | #226 of 398 | 7 | 4.7 | $1.8M | 67 | 6 |
| Tire shops | 47 | #239 of 431 | 9 | 6.0 | $1.9M | 77 | 5 |
| Bakeries and dessert shops | 46 | #293 of 507 | 11 | 7.3 | $4.7M | 114 | 14 |
| Convenience stores | 46 | #322 of 529 | 17 | 11.3 | $5M | 64 | Under 3 |
| Clothing and shoe stores | 45 | #313 of 536 | 21 | 14.0 | $1.1M | 90 | 7 |
| Auto repair and car care | 45 | #322 of 538 | 74 | 49.2 | $233K | 87 | 38 |
| Clothing, shoes and laundry | 43 | #329 of 536 | 31 | 20.6 | $772K | 88 | 7 |
| Spas and skin care | 40 | #369 of 504 | 16 | 10.6 | $847K | 97 | Under 3 |
| Sit-down restaurants | 40 | #375 of 538 | 83 | 55.2 | $629K | 95 | 32 |
| Landscaping and lawn care | 39 | #276 of 399 | 8 | 5.3 | $2.2M | 75 | 16 |
| Primary care and pediatrics | 39 | #322 of 458 | 11 | 7.3 | $1.6M | 89 | 26 |
| Restaurants and cafes | 39 | #385 of 538 | 163 | 108.4 | $320K | 86 | 69 |
| Martial arts and dance studios | 36 | #292 of 378 | 9 | 6.0 | $1.4M | 70 | 6 |
| Chiropractors | 36 | #323 of 426 | 9 | 6.0 | $1.9M | 81 | 7 |
| Lawn, cleaning and pest control | 36 | #373 of 481 | 12 | 8.0 | $1.5M | 88 | 29 |
| Insurance agencies | 34 | #408 of 537 | 28 | 18.6 | $1.2M | 92 | 24 |
| Optometrists and eye care | 33 | #323 of 400 | 7 | 4.7 | $2.5M | 79 | 7 |
| Physical therapy | 31 | #336 of 400 | 9 | 6.0 | $1.9M | 80 | 14 |
| Child care and preschools | 30 | #383 of 454 | 18 | 12.0 | $423K | 42 | 19 |
| Gyms, studios and classes | 30 | #474 of 535 | 32 | 21.3 | $395K | 60 | 14 |
| Gyms | 29 | #450 of 506 | 21 | 14.0 | $603K | 46 | 8 |
| Doctors, dentists and clinics | 29 | #461 of 538 | 126 | 83.8 | $138K | 90 | 71 |
| Coffee shops and cafes | 28 | #487 of 529 | 23 | 15.3 | $2.3M | 61 | 14 |
| HVAC and plumbing | 23 | #460 of 476 | 14 | 9.3 | $2.7M | 57 | 23 |
| Dentists and orthodontists | 23 | #501 of 526 | 25 | 16.6 | $695K | 71 | 17 |
| Electricians | 21 | #285 of 295 | 13 | 8.6 | $2.9M | 24 | 16 |
| Home repair trades | 21 | #518 of 526 | 31 | 20.6 | $1.2M | 50 | 44 |
| Laundromats | Not scored | Not scored | 4 | 2.7 | $6M | 48 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 2.7 | $3.4M | 203 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.7 | $9.5M | 112 | 5 |
| Funeral homes | Not scored | Not scored | 3 | 2.0 | $773K | 114 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 2.0 | Index only | 31 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 2.0 | $5.8M | 42 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.0 | $4.2M | 167 | 5 |
| Pet stores | Not scored | Not scored | 3 | 2.0 | $4.2M | 94 | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.3 | $8.8M | Too few | 13 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.3 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.3 | $8.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.3 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.3 | $6.3M | Too few | 8 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Riverton area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.3M | $1,148 | 120 |
| Gasoline and other fuels | $45.3M | $3,012 | 116 |
| Food away from home | $52.2M | $3,470 | 85 |
| Groceries | $85.2M | $5,664 | 90 |
| Personal care products and services | $13.5M | $901 | 90 |
| Child care and other personal services | $7.6M | $506 | 87 |
| Memberships, classes and admissions | $12.7M | $842 | 86 |
| Medical and dental services | $17.4M | $1,155 | 90 |
| Pets | $12.7M | $847 | 93 |
| Clothing, shoes and related services | $23.9M | $1,591 | 77 |
| Vehicle insurance | $32.3M | $2,147 | 110 |
| Home repairs, maintenance and insurance | $38M | $2,525 | 84 |
| Lawn care, cleaning and other household services | $17.7M | $1,176 | 83 |
| Rent and homeowner costs | $246.2M | $16,375 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Riverton area
- Population, 2025 estimate
- 39,464+0.7% since 2020
- Households
- 15,037
- Median age
- 39.3
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.2
- Land area
- 9,184 sq. mi.
- People per square mile
- 4
- Median household income
- $64,904+16.1% vs. 2015–2019, before inflation
- Average household income
- $81,945
- Median home value
- $268,800
- Jobs located here
- 15,452
- Daytime population
- 38,967Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Riverton area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Riverton area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Riverton area 1
- Fremont County, WY39,533 people
Other markets based in Wyoming 9
- Cheyenne, WY metro area101,060 people
- Casper, WY metro area79,977 people
- Gillette, WY area47,240 people
- Rock Springs, WY area41,542 people
- Laramie, WY area38,249 people
- Jackson, WY-ID area35,821 people
- Sheridan, WY area32,055 people
- Cody, WY area30,449 people
- Evanston, WY-UT area23,275 people
Questions
How fast is the Riverton, WY area growing?
Population estimates put the Riverton area at 39,464 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 15,037 households. Median household income rose 16.1% from the 2015–2019 survey, before inflation.
How much do households in the Riverton, WY area spend?
Households in the Riverton area spend about $246.2M a year on rent and homeowner costs, $85.2M on groceries and $52.2M on food away from home. Set against the U.S., households in the Riverton area spend the most on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and the least on clothing, shoes and related services (77).
Which business types have the highest market scores in the Riverton, WY area?
The highest Groundwork market scores in the Riverton area are for barbershops (66); hair salons (65); and salons, barbers and spas (64). The Riverton area ranks #94 of 377 scored small-town markets for barbershops.
How does the Riverton, WY area compare with the U.S.?
The median household income in the Riverton area is $64,904 a year, 20% below the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $268,800, against $332,700 for the U.S. For its number of households, the Riverton area has the most map listings, relative to the U.S., for electricians (3.4 times the U.S. rate) and the fewest for real estate businesses (38% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in the Riverton area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Riverton area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Riverton area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Riverton area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.