Small-town market profile · Wyoming
Laramie, WY area market data
How the Laramie area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 38,558
- +3.9% since 2020
- Households
- 17,083
- Median household income
- $61,917
- +25.5% vs. 2015–2019, before inflation
- Median home value
- $333,000
- Jobs located here
- 16,736
- Highest market score
- 84
- Grocery and convenience stores, #9 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Laramie area by name and distance, and the households and spending within reach. Or open the report at the center of the Laramie area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Laramie area has an estimated 38,558 people and 17,083 households. Between 2020 and 2025, the population of the Laramie area grew 3.9%, faster than the U.S. (+3.1%). Median household income in the Laramie area is $61,917, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.5%, before inflation.
Relative to the U.S., household spending in the Laramie area runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on clothing, shoes and related services (79).
Of the business types scored in the Laramie area, grocery and convenience stores (84), grocery stores (84) and convenience stores (79) have the highest Groundwork market scores. For grocery and convenience stores, that ranks #9 of 538 scored small-town markets.
The Laramie area is made up of one county, Albany County. Against the U.S., map listings per household run highest for coffee shops and cafes (38% above the U.S. rate) and lowest for spas and skin care studios (39% below the U.S. rate).
All 56 business types in the Laramie area
Highest Groundwork market score first. Each score compares the Laramie area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Grocery and convenience stores | 84 | #9 of 538 | 20 | 11.7 | $4.8M | 142 | 3 |
| Grocery stores | 84 | #16 of 506 | 5 | 2.9 | $19.2M | 206 | 3 |
| Convenience stores | 79 | #25 of 529 | 6 | 3.5 | $16M | 203 | Under 3 |
| Barbershops | 78 | #37 of 377 | 5 | 2.9 | $3.1M | 163 | Under 3 |
| Veterinarians | 74 | #36 of 398 | 7 | 4.1 | $2.1M | 77 | 4 |
| Nail salons | 72 | #47 of 387 | 6 | 3.5 | $2.6M | 153 | Under 3 |
| Pizza | 72 | #63 of 520 | 9 | 5.3 | $6.6M | 130 | 31 |
| Pet grooming and boarding | 71 | #48 of 387 | 8 | 4.7 | $1.8M | 72 | 3 |
| Collision repair and body shops | 71 | #55 of 387 | 5 | 2.9 | $3.6M | 117 | 5 |
| Mortgage brokers and lenders | 70 | #22 of 177 | 5 | 2.9 | Index only | 143 | Under 3 |
| Child care and preschools | 70 | #72 of 454 | 7 | 4.1 | $1.3M | 134 | 15 |
| Physical therapy | 69 | #63 of 400 | 6 | 3.5 | $3.3M | 137 | 5 |
| Car washes and detailing | 69 | #81 of 441 | 7 | 4.1 | $2.6M | 103 | 3 |
| Tire shops | 69 | #89 of 431 | 6 | 3.5 | $3M | 120 | 4 |
| Pet businesses | 66 | #89 of 527 | 23 | 13.5 | $634K | 72 | 7 |
| Spas and skin care | 66 | #94 of 504 | 12 | 7.0 | $1.3M | 146 | Under 3 |
| Gas stations | 66 | #107 of 536 | 23 | 13.5 | $2.1M | 86 | 18 |
| Salons, barbers and spas | 65 | #85 of 538 | 50 | 29.3 | $306K | 144 | 14 |
| Gyms | 65 | #91 of 506 | 11 | 6.4 | $1.4M | 106 | 7 |
| Lawn, cleaning and pest control | 65 | #97 of 481 | 8 | 4.7 | $2.5M | 149 | 21 |
| Hair salons | 64 | #104 of 538 | 25 | 14.6 | $613K | 142 | 12 |
| Sit-down restaurants | 64 | #122 of 538 | 76 | 44.5 | $784K | 118 | 30 |
| Auto repair and car care | 64 | #138 of 538 | 69 | 40.4 | $262K | 98 | 27 |
| Primary care and pediatrics | 63 | #127 of 458 | 9 | 5.3 | $2.2M | 123 | 19 |
| Insurance agencies | 62 | #164 of 537 | 19 | 11.1 | $1.8M | 140 | 18 |
| Bakeries and dessert shops | 61 | #128 of 507 | 9 | 5.3 | $6.6M | 160 | 15 |
| Auto repair shops | 61 | #162 of 538 | 44 | 25.8 | $411K | 93 | 18 |
| Clothing and shoe stores | 58 | #198 of 536 | 18 | 10.5 | $1.5M | 121 | 9 |
| Property management | 57 | #67 of 180 | 6 | 3.5 | Index only | 84 | 7 |
| Restaurants and cafes | 57 | #191 of 538 | 166 | 97.2 | $359K | 97 | 72 |
| Clothing, shoes and laundry | 54 | #238 of 536 | 29 | 17.0 | $951K | 108 | 9 |
| Yoga, Pilates and fitness studios | 52 | #49 of 112 | 6 | 3.5 | $2.5M | 62 | 7 |
| Martial arts and dance studios | 52 | #178 of 378 | 9 | 5.3 | $1.7M | 83 | 6 |
| Doctors, dentists and clinics | 51 | #266 of 538 | 118 | 69.1 | $167K | 110 | 46 |
| Gyms, studios and classes | 51 | #276 of 535 | 26 | 15.2 | $583K | 88 | 13 |
| HVAC and plumbing | 49 | #250 of 476 | 10 | 5.9 | $4.3M | 90 | 19 |
| Fast food and sandwich shops | 49 | #287 of 537 | 28 | 16.4 | $2.1M | 70 | 31 |
| Home repair trades | 45 | #328 of 526 | 22 | 12.9 | $1.9M | 80 | 31 |
| Dentists and orthodontists | 44 | #319 of 526 | 20 | 11.7 | $985K | 100 | 13 |
| Real estate agents and brokers | 44 | #343 of 533 | 49 | 28.7 | Index only | 105 | 17 |
| Real estate | 43 | #357 of 536 | 61 | 35.7 | Index only | 106 | 31 |
| Roofing and gutters | 40 | #200 of 288 | 8 | 4.7 | $5.3M | 63 | 4 |
| Coffee shops and cafes | 38 | #396 of 529 | 26 | 15.2 | $2.3M | 62 | 11 |
| Chiropractors | Not scored | Not scored | 4 | 2.3 | $4.9M | 206 | 5 |
| Electricians | Not scored | Not scored | 4 | 2.3 | $10.7M | 89 | 8 |
| House cleaning | Not scored | Not scored | 4 | 2.3 | $5M | 78 | 11 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 2.3 | $5M | 171 | 10 |
| Pet stores | Not scored | Not scored | 4 | 2.3 | $3.6M | 81 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 1.8 | $6.6M | 210 | 4 |
| Dry cleaners | Not scored | Not scored | 2 | 1.2 | $13.8M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.2 | $13.8M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 0.6 | $1.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $18.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Laramie area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $18.1M | $1,059 | 111 |
| Gasoline and other fuels | $47.2M | $2,764 | 107 |
| Food away from home | $59.6M | $3,489 | 86 |
| Groceries | $95.9M | $5,615 | 89 |
| Personal care products and services | $15.3M | $897 | 89 |
| Child care and other personal services | $9.4M | $552 | 95 |
| Memberships, classes and admissions | $15.2M | $887 | 90 |
| Medical and dental services | $19.7M | $1,154 | 90 |
| Pets | $14.6M | $853 | 94 |
| Clothing, shoes and related services | $27.6M | $1,614 | 79 |
| Vehicle insurance | $33.4M | $1,953 | 100 |
| Home repairs, maintenance and insurance | $42.7M | $2,497 | 83 |
| Lawn care, cleaning and other household services | $20.1M | $1,174 | 83 |
| Rent and homeowner costs | $279.2M | $16,344 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Laramie area
- Population, 2025 estimate
- 38,558+3.9% since 2020
- Households
- 17,083
- Median age
- 32.5
- Homes lived in by their owners
- 50%
- Vehicles per household
- 2.0
- Land area
- 4,274 sq. mi.
- People per square mile
- 9
- Median household income
- $61,917+25.5% vs. 2015–2019, before inflation
- Average household income
- $84,098
- Median home value
- $333,000
- Jobs located here
- 16,736
- Daytime population
- 38,437Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Laramie area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Laramie area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Laramie area 1
- Albany County, WY38,249 people
Other markets based in Wyoming 9
- Cheyenne, WY metro area101,060 people
- Casper, WY metro area79,977 people
- Gillette, WY area47,240 people
- Rock Springs, WY area41,542 people
- Riverton, WY area39,533 people
- Jackson, WY-ID area35,821 people
- Sheridan, WY area32,055 people
- Cody, WY area30,449 people
- Evanston, WY-UT area23,275 people
Questions
How fast is the Laramie, WY area growing?
Population estimates put the Laramie area at 38,558 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 17,083 households. Median household income rose 25.5% from the 2015–2019 survey, before inflation.
How much do households in the Laramie, WY area spend?
Households in the Laramie area spend about $279.2M a year on rent and homeowner costs, $95.9M on groceries and $59.6M on food away from home. Set against the U.S., households in the Laramie area spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on clothing, shoes and related services (79).
Which business types have the highest market scores in the Laramie, WY area?
The highest Groundwork market scores in the Laramie area are for grocery and convenience stores (84), grocery stores (84) and convenience stores (79). The Laramie area ranks #9 of 538 scored small-town markets for grocery and convenience stores.
How does the Laramie, WY area compare with the U.S.?
The median household income in the Laramie area is $61,917 a year, 23% below the U.S. median of $80,734. The population rose 3.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $333,000, against $332,700 for the U.S. For its number of households, the Laramie area has the most map listings, relative to the U.S., for coffee shops and cafes (38% above the U.S. rate) and the fewest for spas and skin care studios (39% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in the Laramie area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Laramie area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Laramie area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Laramie area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.