Small-town market profile · Wyoming
Sheridan, WY area market data
How the Sheridan area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 33,241
- +7.2% since 2020
- Households
- 13,845
- Median household income
- $71,388
- +17.4% vs. 2015–2019, before inflation
- Median home value
- $394,900
- Jobs located here
- 14,161
- Highest market score
- 79
- Barbershops, #35 of 377 scored small-town markets
A site report maps the competitors on map listings around any address in the Sheridan area by name and distance, and the households and spending within reach. Or open the report at the center of the Sheridan area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Sheridan area has an estimated 33,241 people and 13,845 households. Between 2020 and 2025, the population of the Sheridan area grew 7.2%, faster than the U.S. (+3.1%). Median household income in the Sheridan area is $71,388, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 17.4%, before inflation.
Relative to the U.S., household spending in the Sheridan area runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on clothing, shoes and related services (81).
Of the business types scored in the Sheridan area, barbershops (79), nail salons (78) and pizza places (77) have the highest Groundwork market scores. For barbershops, that ranks #35 of 377 scored small-town markets.
The Sheridan area is made up of one county, Sheridan County. Against the U.S., map listings per household run highest for pet stores (4.4 times the U.S. rate) and lowest for bakeries and dessert shops (27% below the U.S. rate).
All 56 business types in the Sheridan area
Highest Groundwork market score first. Each score compares the Sheridan area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Barbershops | 79 | #35 of 377 | 5 | 3.6 | $2.6M | 137 | Under 3 |
| Nail salons | 78 | #17 of 387 | 5 | 3.6 | $2.6M | 155 | Under 3 |
| Pizza | 77 | #30 of 520 | 9 | 6.5 | $5.6M | 110 | 23 |
| Gas stations | 75 | #51 of 536 | 17 | 12.3 | $2.4M | 100 | 16 |
| Fast food and sandwich shops | 75 | #56 of 537 | 16 | 11.6 | $3.1M | 103 | 23 |
| Convenience stores | 73 | #66 of 529 | 12 | 8.7 | $6.7M | 85 | 3 |
| Grocery stores | 68 | #88 of 506 | 8 | 5.8 | $10M | 108 | 6 |
| Martial arts and dance studios | 67 | #66 of 378 | 6 | 4.3 | $2.1M | 106 | 4 |
| Grocery and convenience stores | 59 | #190 of 538 | 33 | 23.8 | $2.4M | 72 | 9 |
| Veterinarians | 58 | #139 of 398 | 6 | 4.3 | $2.1M | 76 | 9 |
| Bakeries and dessert shops | 58 | #170 of 507 | 10 | 7.2 | $5M | 122 | 14 |
| Tire shops | 57 | #164 of 431 | 7 | 5.1 | $2.2M | 88 | 5 |
| Gyms | 55 | #203 of 506 | 12 | 8.7 | $1.1M | 82 | 8 |
| Pet grooming and boarding | 53 | #173 of 387 | 8 | 5.8 | $1.6M | 61 | 5 |
| Primary care and pediatrics | 53 | #213 of 458 | 9 | 6.5 | $1.9M | 105 | 29 |
| Auto repair shops | 52 | #265 of 538 | 39 | 28.2 | $398K | 89 | 25 |
| Gyms, studios and classes | 49 | #299 of 535 | 24 | 17.3 | $533K | 81 | 12 |
| Child care and preschools | 48 | #249 of 454 | 13 | 9.4 | $610K | 61 | 18 |
| Sit-down restaurants | 48 | #295 of 538 | 83 | 59.9 | $607K | 91 | 32 |
| Yoga, Pilates and fitness studios | 47 | #64 of 112 | 6 | 4.3 | $2.1M | 53 | 8 |
| Spas and skin care | 46 | #306 of 504 | 22 | 15.9 | $588K | 67 | Under 3 |
| Auto repair and car care | 46 | #314 of 538 | 72 | 52.0 | $215K | 80 | 41 |
| Restaurants and cafes | 45 | #326 of 538 | 167 | 120.6 | $302K | 81 | 69 |
| Mortgage brokers and lenders | 44 | #114 of 177 | 7 | 5.1 | Index only | 85 | 9 |
| Car washes and detailing | 44 | #273 of 441 | 9 | 6.5 | $1.7M | 68 | 6 |
| Collision repair and body shops | 41 | #268 of 387 | 9 | 6.5 | $1.7M | 56 | 8 |
| Landscaping and lawn care | 39 | #279 of 399 | 9 | 6.5 | $1.9M | 64 | 32 |
| Chiropractors | 39 | #300 of 426 | 12 | 8.7 | $1.4M | 58 | 7 |
| Lawn, cleaning and pest control | 39 | #338 of 481 | 13 | 9.4 | $1.3M | 77 | 42 |
| Pet businesses | 39 | #394 of 527 | 31 | 22.4 | $400K | 46 | 18 |
| Property management | 38 | #137 of 180 | 11 | 7.9 | Index only | 38 | 26 |
| Insurance agencies | 38 | #372 of 537 | 27 | 19.5 | $1.1M | 84 | 29 |
| Salons, barbers and spas | 38 | #408 of 538 | 77 | 55.6 | $168K | 79 | 16 |
| Hair salons | 38 | #410 of 538 | 44 | 31.8 | $294K | 68 | 11 |
| Real estate agents and brokers | 38 | #424 of 533 | 98 | 70.8 | Index only | 44 | 39 |
| Clothing, shoes and laundry | 37 | #399 of 536 | 94 | 67.9 | $245K | 28 | 9 |
| Coffee shops and cafes | 37 | #408 of 529 | 27 | 19.5 | $1.9M | 50 | 14 |
| Real estate | 37 | #435 of 536 | 118 | 85.2 | Index only | 46 | 97 |
| Pet stores | 36 | #173 of 220 | 12 | 8.7 | $1M | 23 | 4 |
| Clothing and shoe stores | 36 | #398 of 536 | 70 | 50.6 | $328K | 26 | 9 |
| Dentists and orthodontists | 35 | #405 of 526 | 20 | 14.4 | $838K | 85 | 16 |
| HVAC and plumbing | 34 | #394 of 476 | 14 | 10.1 | $2.6M | 54 | 24 |
| Doctors, dentists and clinics | 33 | #430 of 538 | 150 | 108.3 | $112K | 73 | 67 |
| Roofing and gutters | 32 | #244 of 288 | 11 | 7.9 | $3.3M | 39 | 7 |
| Electricians | 32 | #261 of 295 | 9 | 6.5 | $4M | 33 | 26 |
| Physical therapy | 32 | #334 of 400 | 16 | 11.6 | $1M | 44 | 11 |
| Home repair trades | 32 | #462 of 526 | 34 | 24.6 | $1.1M | 44 | 57 |
| Funeral homes | Not scored | Not scored | 4 | 2.9 | $517K | 76 | 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.9 | $4.2M | 134 | 4 |
| House cleaning | Not scored | Not scored | 3 | 2.2 | $5.6M | 88 | 10 |
| Home inspectors | Not scored | Not scored | 2 | 1.4 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.4 | $11.5M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.4 | $7.8M | Too few | 5 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $23M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $16.8M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Sheridan area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.5M | $1,120 | 117 |
| Gasoline and other fuels | $40.4M | $2,917 | 112 |
| Food away from home | $50.4M | $3,638 | 89 |
| Groceries | $80M | $5,777 | 91 |
| Personal care products and services | $12.9M | $934 | 93 |
| Child care and other personal services | $7.9M | $573 | 99 |
| Memberships, classes and admissions | $12.8M | $924 | 94 |
| Medical and dental services | $16.8M | $1,210 | 94 |
| Pets | $12.4M | $896 | 99 |
| Clothing, shoes and related services | $23M | $1,660 | 81 |
| Vehicle insurance | $28.5M | $2,059 | 105 |
| Home repairs, maintenance and insurance | $36M | $2,599 | 86 |
| Lawn care, cleaning and other household services | $16.8M | $1,213 | 86 |
| Rent and homeowner costs | $233.1M | $16,834 | 101 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Sheridan area
- Population, 2025 estimate
- 33,241+7.2% since 2020
- Households
- 13,845
- Median age
- 42.9
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 2,523 sq. mi.
- People per square mile
- 13
- Median household income
- $71,388+17.4% vs. 2015–2019, before inflation
- Average household income
- $91,947
- Median home value
- $394,900
- Jobs located here
- 14,161
- Daytime population
- 31,268Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sheridan area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Sheridan area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Sheridan area 1
- Sheridan County, WY32,055 people
Other markets based in Wyoming 9
- Cheyenne, WY metro area101,060 people
- Casper, WY metro area79,977 people
- Gillette, WY area47,240 people
- Rock Springs, WY area41,542 people
- Riverton, WY area39,533 people
- Laramie, WY area38,249 people
- Jackson, WY-ID area35,821 people
- Cody, WY area30,449 people
- Evanston, WY-UT area23,275 people
Questions
How fast is the Sheridan, WY area growing?
Population estimates put the Sheridan area at 33,241 people in 2025, up 7.2% since 2020, faster than the U.S. (+3.1%). It has 13,845 households. Median household income rose 17.4% from the 2015–2019 survey, before inflation.
How much do households in the Sheridan, WY area spend?
Households in the Sheridan area spend about $233.1M a year on rent and homeowner costs, $80M on groceries and $50.4M on food away from home. Set against the U.S., households in the Sheridan area spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on clothing, shoes and related services (81).
Which business types have the highest market scores in the Sheridan, WY area?
The highest Groundwork market scores in the Sheridan area are for barbershops (79), nail salons (78) and pizza places (77). The Sheridan area ranks #35 of 377 scored small-town markets for barbershops.
How does the Sheridan, WY area compare with the U.S.?
The median household income in the Sheridan area is $71,388 a year, 12% below the U.S. median of $80,734. The population rose 7.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $394,900, against $332,700 for the U.S. For its number of households, the Sheridan area has the most map listings, relative to the U.S., for pet stores (4.4 times the U.S. rate) and the fewest for bakeries and dessert shops (27% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in the Sheridan area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sheridan area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Sheridan area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sheridan area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.