County profile · Wisconsin
Waushara County, WI market data
Population, household spending and competition for 56 business types in Waushara County, each scored against other counties.
- Population, 2025
- 25,223
- +2.8% since 2020
- Households
- 10,586
- Median household income
- $67,107
- +27.1% vs. 2015–2019, before inflation
- Median home value
- $203,100
- Jobs located here
- 5,727
- Highest market score
- 84
- Dentists and orthodontists, #30 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Waushara County by name and distance, and the households and spending within reach. Or open the report at the center of Waushara County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 25,223 people live in Waushara County, in 10,586 households. Between 2020 and 2025, the population of Waushara County grew 2.8%, in step with the U.S. (+3.1%). The median household income in Waushara County is $67,107 a year, 17% below the U.S. median of $80,734. That rose 27.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Waushara County spend the most on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and the least on child care and other personal services (59).
The highest Groundwork market scores in Waushara County are for dentists and orthodontists (84), pizza places (80) and medical and dental practices (76). Waushara County ranks #30 of 1,886 scored counties for dentists and orthodontists.
For its number of households, Waushara County has the most map listings, relative to the U.S., for gas stations (73% above the U.S. rate) and the fewest for medical and dental practices (49% below the U.S. rate).
All 56 business types in Waushara County
Highest Groundwork market score first. Each score compares Waushara County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 84 | #30 of 1,886 | 6 | 5.7 | $2.3M | 237 | 3 |
| Pizza | 80 | #83 of 2,090 | 5 | 4.7 | $7.6M | 149 | 9 |
| Doctors, dentists and clinics | 76 | #180 of 2,394 | 46 | 43.5 | $304K | 199 | 10 |
| Clothing, shoes and laundry | 75 | #226 of 2,210 | 8 | 7.6 | $2.4M | 274 | Under 3 |
| Clothing and shoe stores | 75 | #226 of 2,087 | 5 | 4.7 | $3.9M | 303 | Under 3 |
| Salons, barbers and spas | 74 | #186 of 2,385 | 28 | 26.5 | $348K | 163 | 4 |
| Gyms, studios and classes | 70 | #247 of 2,088 | 9 | 8.5 | $895K | 135 | Under 3 |
| Fast food and sandwich shops | 70 | #373 of 2,222 | 12 | 11.3 | $3.1M | 103 | 9 |
| Spas and skin care | 69 | #242 of 1,769 | 6 | 5.7 | $1.6M | 185 | Under 3 |
| Hair salons | 65 | #454 of 2,339 | 19 | 17.9 | $512K | 119 | 4 |
| Insurance agencies | 65 | #626 of 2,272 | 11 | 10.4 | $1.8M | 142 | 6 |
| Chiropractors | 63 | #378 of 1,490 | 5 | 4.7 | $2.8M | 117 | 3 |
| Bakeries and dessert shops | 63 | #449 of 1,889 | 7 | 6.6 | $5.4M | 130 | Under 3 |
| Coffee shops and cafes | 62 | #533 of 2,063 | 8 | 7.6 | $4.7M | 128 | Under 3 |
| Lawn, cleaning and pest control | 59 | #524 of 1,771 | 5 | 4.7 | $2.4M | 145 | 14 |
| Auto repair and car care | 59 | #813 of 2,401 | 49 | 46.3 | $255K | 95 | 15 |
| Funeral homes | 58 | #526 of 1,472 | 5 | 4.7 | $364K | 54 | Under 3 |
| Convenience stores | 55 | #943 of 2,261 | 10 | 9.4 | $6.1M | 78 | Under 3 |
| Auto repair shops | 54 | #1,021 of 2,378 | 29 | 27.4 | $431K | 97 | 13 |
| Restaurants and cafes | 54 | #1,029 of 2,405 | 104 | 98.2 | $363K | 98 | 37 |
| Grocery and convenience stores | 53 | #1,096 of 2,402 | 28 | 26.5 | $2.2M | 64 | 5 |
| Physical therapy | 51 | #698 of 1,422 | 7 | 6.6 | $2M | 83 | Under 3 |
| Pet businesses | 51 | #1,069 of 2,200 | 15 | 14.2 | $541K | 62 | 3 |
| Home repair trades | 50 | #1,039 of 2,057 | 12 | 11.3 | $2.2M | 92 | 15 |
| Grocery stores | 47 | #1,118 of 2,070 | 8 | 7.6 | $7.6M | 82 | 5 |
| Real estate agents and brokers | 47 | #1,224 of 2,176 | 20 | 18.9 | Index only | 128 | 6 |
| Real estate | 47 | #1,233 of 2,229 | 25 | 23.6 | Index only | 129 | 9 |
| Gas stations | 47 | #1,326 of 2,358 | 20 | 18.9 | $1.6M | 67 | 15 |
| Sit-down restaurants | 45 | #1,409 of 2,405 | 51 | 48.2 | $741K | 112 | 26 |
| Collision repair and body shops | 43 | #826 of 1,327 | 5 | 4.7 | $2.5M | 81 | 6 |
| Pet stores | 22 | #891 of 974 | 6 | 5.7 | $1.4M | 30 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 3.8 | $6.7M | 56 | 8 |
| Gyms | Not scored | Not scored | 4 | 3.8 | $2M | 155 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 3.8 | $6.7M | 141 | 7 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 3.8 | $3M | 104 | 9 |
| Roofing and gutters | Not scored | Not scored | 4 | 3.8 | $6.7M | 79 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 2.8 | $4.2M | 165 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.8 | $2.7M | 133 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 2.8 | $3.2M | 194 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.8 | $2.7M | 106 | 3 |
| Tire shops | Not scored | Not scored | 3 | 2.8 | $4.2M | 166 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 1.9 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.9 | $9.6M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.9 | Index only | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.9 | $7M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 1.9 | $4.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.9 | $4M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 0.9 | $3.6M | Too few | 5 |
| House cleaning | Not scored | Not scored | 1 | 0.9 | $12.2M | Too few | 5 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 0.9 | $14M | Too few | 4 |
| Property management | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Waushara County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.5M | $1,181 | 123 |
| Gasoline and other fuels | $32.2M | $3,039 | 117 |
| Food away from home | $37.8M | $3,570 | 88 |
| Groceries | $61.1M | $5,769 | 91 |
| Personal care products and services | $9.7M | $919 | 91 |
| Child care and other personal services | $3.6M | $342 | 59 |
| Memberships, classes and admissions | $8.1M | $761 | 77 |
| Medical and dental services | $14M | $1,321 | 103 |
| Pets | $8.1M | $767 | 84 |
| Clothing, shoes and related services | $19.3M | $1,820 | 89 |
| Vehicle insurance | $19.6M | $1,854 | 95 |
| Home repairs, maintenance and insurance | $26.8M | $2,528 | 84 |
| Lawn care, cleaning and other household services | $12.2M | $1,148 | 81 |
| Rent and homeowner costs | $140.1M | $13,231 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Waushara County
- Population, 2025 estimate
- 25,223+2.8% since 2020
- Households
- 10,586
- Median age
- 50.0
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.1
- Land area
- 626 sq. mi.
- People per square mile
- 40
- Median household income
- $67,107+27.1% vs. 2015–2019, before inflation
- Average household income
- $85,592
- Median home value
- $203,100
- Jobs located here
- 5,727
- Daytime population
- 19,553Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Waushara County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Waushara County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Wisconsin 8
- Green Lake County, WI19,263 people
- Marquette County, WI15,746 people
- Waupaca County, WI51,569 people
- Adams County, WI21,123 people
- Portage County, WI70,832 people
- Winnebago County, WI171,769 people
- Outagamie County, WI192,826 people
- Fond du Lac County, WI104,137 people
Questions
How fast is Waushara County, WI growing?
Population estimates put Waushara County at 25,223 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 10,586 households. Against the 2015–2019 survey, median household income rose 27.1%, before inflation.
How much do households in Waushara County, WI spend?
Households in Waushara County spend about $140.1M a year on rent and homeowner costs, $61.1M on groceries and $37.8M on food away from home. Relative to the U.S., household spending in Waushara County runs highest on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and lowest on child care and other personal services (59).
Which business types have the highest market scores in Waushara County, WI?
Of the business types scored in Waushara County, dentists and orthodontists (84), pizza places (80) and medical and dental practices (76) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #30 of 1,886 scored counties.
How does Waushara County, WI compare with the U.S.?
Median household income in Waushara County is $67,107, 17% below the U.S. median of $80,734. The population rose 2.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $203,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (73% above the U.S. rate) and lowest for medical and dental practices (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 31 of the 56 business types have a score in Waushara County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Waushara County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Waushara County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Waushara County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.