Fitness and classes · County · Wisconsin
Gyms and studios in Waushara County, WI
How Waushara County, WI compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 70 out of 100: Upper middle
Ranked #247 of 2,088 scored counties
#11 of 62 scored counties in Wisconsin
- Listings
- 9
- 4 chain locations (44%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $8.1M
- On memberships, classes and admissions · $761 a household
- Spending per listing
- $895K
- 35% above the U.S.
- Listings per 10k households
- 8.5
- 43% below the U.S.
- Population, 2025
- 25,223
- +2.8% since 2020
See the gyms and studios around any address in Waushara County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Waushara County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on memberships, classes and admissions in Waushara County comes to about $8.1M a year: $761 per household, 23% below the U.S. average. That works out to $895K per location, 35% above the U.S. figure of $662K.
There are 9 gyms and studios on map listings in Waushara County as of September 2026. Chain locations make up 44% of them, against 20% across the U.S. That is 8.5 per 10,000 households, 43% below the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in Waushara County, since they leave out counts under 3.
Population estimates put the population change in Waushara County from 2020 to 2025 at +2.8%, in step with the U.S. (+3.1%). Waushara County scores 70 (upper middle) on the Groundwork market score for gyms and studios, ranking #247 of 2,088 scored counties and #11 of 62 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Waushara County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Waushara County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.5 | 13.8 | 14.9 |
| Spending per listing | $895K | $668K | $662K |
| Households per official establishment | n/a | 1,692 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +10.2% | +8.2% |
| Population growth, 2020–2025 | +2.8% | +1.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $761 | $921 | $983 |
| Median household income | $67,107 | $77,485 | $80,734 |
| Groundwork market score | 70 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 94 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Waushara County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Waushara County
- Population, 2025 estimate
- 25,223+2.8% since 2020
- Households
- 10,586
- Median age
- 50.0
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.1
- Land area
- 626 sq. mi.
- People per square mile
- 40
- Median household income
- $67,107+27.1% vs. 2015–2019, before inflation
- Average household income
- $85,592
- Median home value
- $203,100
- Jobs located here
- 5,727
- Daytime population
- 19,553Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Waushara County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Waushara County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for gyms and studios, numbered among those based in Wisconsin, with Waushara County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 84 | 17 | 8.0 | $1.3M | +2.9% | #32 of 2,088 |
| 2Oconto County, WI | 79 | 8 | 4.8 | $1.8M | +2.9% | #75 of 2,088 |
| 3Trempealeau County, WI | 76 | 7 | 5.6 | $1.5M | +1.1% | #118 of 2,088 |
| 4Iowa County, WI | 76 | 8 | 7.9 | $1.2M | +1.0% | #120 of 2,088 |
| 5Sawyer County, WI | 73 | 7 | 7.9 | $932K | +4.0% | #181 of 2,088 |
| 6Lafayette County, WI | 73 | 7 | 10.4 | $799K | +5.2% | #187 of 2,088 |
| 7Washington County, WI | 72 | 64 | 11.2 | $958K | +1.8% | #199 of 2,088 |
| 8Vernon County, WI | 72 | 11 | 8.9 | $918K | +2.4% | #201 of 2,088 |
| 9Polk County, WI | 72 | 23 | 11.8 | $739K | +1.7% | #214 of 2,088 |
| 10Clark County, WI | 71 | 8 | 6.2 | $1.3M | +1.2% | #217 of 2,088 |
| 11Waushara County, WI | 70 | 9 | 8.5 | $895K | +2.8% | #247 of 2,088 |
Other business types in Waushara County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes70
- Gyms
- Yoga, Pilates and fitness studios
- Martial arts and dance studios
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Waushara County, WI?
As of September 2026, map listings count 9 gyms and studios in Waushara County. 4 of them (44%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Waushara County: counts under 3 are left out.
How much do households in Waushara County, WI spend on memberships, classes and admissions?
About $8.1M a year, or $761 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 9 gyms and studios on map listings, it comes to $895K per location. It is estimated from the incomes of the 10,586 households in Waushara County and national spending patterns by income.
How does Waushara County, WI compare with the U.S. for gyms and studios?
Waushara County has 8.5 gyms and studios per 10,000 households, 43% below the U.S. rate of 14.9. Spending per location is $895K, 35% above the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Waushara County would have about 12, against 9 on map listings.
How fast is Waushara County, WI growing?
Population estimates put Waushara County at 25,223 people in 2025, up 2.8% since 2020, in step with the U.S. (+3.1%). It has 10,586 households. The median household income in Waushara County is $67,107 a year, 17% below the U.S. median of $80,734. That rose 27.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Waushara County scores 70 for gyms and studios (upper middle), #247 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Waushara County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Waushara County
Screening a site or an acquisition in Waushara County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Waushara County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.