County profile · Wisconsin
Marquette County, WI market data
How Marquette County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 15,927
- +2.1% since 2020
- Households
- 6,987
- Median household income
- $65,681
- +25.6% vs. 2015–2019, before inflation
- Median home value
- $210,400
- Jobs located here
- 3,800
- Highest market score
- 77
- Doctors, dentists and clinics, #142 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Marquette County by name and distance, and the households and spending within reach. Or open the report at the center of Marquette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Marquette County has an estimated 15,927 people and 6,987 households. Population estimates show Marquette County grew 2.1% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Marquette County is $65,681, 19% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.6%, before inflation.
Relative to the U.S., household spending in Marquette County runs highest on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and lowest on child care and other personal services (55).
Of the business types scored in Marquette County, medical and dental practices (77); salons, barbers and spas (74); and hair salons (72) have the highest Groundwork market scores. For medical and dental practices, that ranks #142 of 2,394 scored counties.
Against the U.S., map listings per household run highest for gas stations (2.2 times the U.S. rate) and lowest for medical and dental practices (68% below the U.S. rate).
All 56 business types in Marquette County
Highest Groundwork market score first. Each score compares Marquette County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 77 | #142 of 2,394 | 19 | 27.2 | $473K | 310 | Under 3 |
| Salons, barbers and spas | 74 | #177 of 2,385 | 11 | 15.7 | $572K | 269 | Under 3 |
| Hair salons | 72 | #227 of 2,339 | 8 | 11.4 | $786K | 183 | Under 3 |
| Gyms, studios and classes | 68 | #299 of 2,088 | 5 | 7.2 | $996K | 150 | Under 3 |
| Auto repair and car care | 66 | #512 of 2,401 | 28 | 40.1 | $288K | 107 | 9 |
| Clothing, shoes and laundry | 65 | #517 of 2,210 | 7 | 10.0 | $1.8M | 201 | Under 3 |
| Grocery and convenience stores | 58 | #878 of 2,402 | 15 | 21.5 | $2.7M | 79 | 3 |
| Bakeries and dessert shops | 54 | #778 of 1,889 | 5 | 7.2 | $4.9M | 117 | Under 3 |
| Auto repair shops | 48 | #1,302 of 2,378 | 20 | 28.6 | $404K | 91 | 9 |
| Restaurants and cafes | 46 | #1,371 of 2,405 | 84 | 120.2 | $289K | 78 | 19 |
| Insurance agencies | 45 | #1,272 of 2,272 | 8 | 11.4 | $1.6M | 127 | 8 |
| Convenience stores | 44 | #1,336 of 2,261 | 8 | 11.4 | $5M | 63 | Under 3 |
| Physical therapy | 43 | #911 of 1,422 | 5 | 7.2 | $1.8M | 75 | Under 3 |
| Sit-down restaurants | 41 | #1,600 of 2,405 | 42 | 60.1 | $578K | 87 | 11 |
| Gas stations | 37 | #1,726 of 2,358 | 17 | 24.3 | $1.2M | 52 | 10 |
| Real estate | 33 | #1,968 of 2,229 | 18 | 25.8 | Index only | 117 | Under 3 |
| Real estate agents and brokers | 30 | #2,018 of 2,176 | 16 | 22.9 | Index only | 104 | Under 3 |
| Pet businesses | 29 | #1,913 of 2,200 | 12 | 17.2 | $432K | 49 | 4 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 5.7 | $3.1M | 243 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 4 | 5.7 | $6.1M | 164 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 5.7 | $2.2M | 228 | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 4 | 5.7 | $6.1M | 199 | 6 |
| Lawn, cleaning and pest control | Not scored | Not scored | 4 | 5.7 | $2M | 117 | 5 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 5.7 | $1.3M | 51 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 4.3 | $2.7M | 87 | 4 |
| Funeral homes | Not scored | Not scored | 3 | 4.3 | $401K | 59 | Under 3 |
| Grocery stores | Not scored | Not scored | 3 | 4.3 | $13.3M | 143 | 3 |
| Landscaping and lawn care | Not scored | Not scored | 3 | 4.3 | $2.6M | 89 | 5 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 4.3 | $1.7M | 82 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 4.3 | $2.7M | 107 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 4.3 | $1.7M | 64 | 4 |
| Barbershops | Not scored | Not scored | 2 | 2.9 | $3.1M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 2.9 | $1.1M | Too few | 5 |
| Chiropractors | Not scored | Not scored | 2 | 2.9 | $4.5M | Too few | Under 3 |
| Gyms | Not scored | Not scored | 2 | 2.9 | $2.5M | Too few | Under 3 |
| Pizza | Not scored | Not scored | 2 | 2.9 | $12.1M | Too few | 6 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.4 | $8.1M | Too few | Under 3 |
| Home repair trades | Not scored | Not scored | 1 | 1.4 | $17.3M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.4 | $7.9M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.4 | $12.4M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.4 | Index only | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.4 | $5.2M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.4 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.4 | $17.3M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 1.4 | $6.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Marquette County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.1M | $1,156 | 121 |
| Gasoline and other fuels | $20.9M | $2,990 | 115 |
| Food away from home | $24.3M | $3,474 | 85 |
| Groceries | $39.9M | $5,712 | 90 |
| Personal care products and services | $6.3M | $901 | 90 |
| Child care and other personal services | $2.2M | $317 | 55 |
| Memberships, classes and admissions | $5M | $713 | 72 |
| Medical and dental services | $9M | $1,286 | 100 |
| Pets | $5.2M | $743 | 82 |
| Clothing, shoes and related services | $12.4M | $1,770 | 86 |
| Vehicle insurance | $12.8M | $1,829 | 93 |
| Home repairs, maintenance and insurance | $17.3M | $2,479 | 82 |
| Lawn care, cleaning and other household services | $7.9M | $1,125 | 80 |
| Rent and homeowner costs | $91M | $13,018 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Marquette County
- Population, 2025 estimate
- 15,927+2.1% since 2020
- Households
- 6,987
- Median age
- 49.9
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.1
- Land area
- 456 sq. mi.
- People per square mile
- 35
- Median household income
- $65,681+25.6% vs. 2015–2019, before inflation
- Average household income
- $82,123
- Median home value
- $210,400
- Jobs located here
- 3,800
- Daytime population
- 12,809Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marquette County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Marquette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Wisconsin 8
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- Adams County, WI21,123 people
- Waushara County, WI24,868 people
- Columbia County, WI58,272 people
- Sauk County, WI66,009 people
- Juneau County, WI26,689 people
- Dodge County, WI88,742 people
- Fond du Lac County, WI104,137 people
Questions
How fast is Marquette County, WI growing?
Population estimates put Marquette County at 15,927 people in 2025, up 2.1% since 2020, slower than the U.S. (+3.1%). It has 6,987 households. Median household income rose 25.6% from the 2015–2019 survey, before inflation.
How much do households in Marquette County, WI spend?
Households in Marquette County spend about $91M a year on rent and homeowner costs, $39.9M on groceries and $24.3M on food away from home. Set against the U.S., households in Marquette County spend the most on vehicle maintenance and repairs (an index of 121, where 100 is the U.S. average) and the least on child care and other personal services (55).
Which business types have the highest market scores in Marquette County, WI?
The highest Groundwork market scores in Marquette County are for medical and dental practices (77); salons, barbers and spas (74); and hair salons (72). Marquette County ranks #142 of 2,394 scored counties for medical and dental practices.
How does Marquette County, WI compare with the U.S.?
The median household income in Marquette County is $65,681 a year, 19% below the U.S. median of $80,734. The population rose 2.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $210,400, against $332,700 for the U.S. For its number of households, Marquette County has the most map listings, relative to the U.S., for gas stations (2.2 times the U.S. rate) and the fewest for medical and dental practices (68% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 18 of the 56 business types have a score in Marquette County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marquette County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Marquette County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marquette County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.