County profile · Wisconsin
Green Lake County, WI market data
Population, household spending and competition for 56 business types in Green Lake County, each scored against other counties.
- Population, 2025
- 19,305
- +1.5% since 2020
- Households
- 8,285
- Median household income
- $68,196
- +23.8% vs. 2015–2019, before inflation
- Median home value
- $215,400
- Jobs located here
- 5,671
- Highest market score
- 74
- Fast food and sandwich shops, #252 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Green Lake County by name and distance, and the households and spending within reach. Or open the report at the center of Green Lake County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 19,305 people live in Green Lake County, in 8,285 households. Between 2020 and 2025, the population of Green Lake County grew 1.5%, slower than the U.S. (+3.1%). The median household income in Green Lake County is $68,196 a year, 16% below the U.S. median of $80,734. That rose 23.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Green Lake County spend the most on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and the least on child care and other personal services (63).
The highest Groundwork market scores in Green Lake County are for fast food and sandwich shops (74); hair salons (71); and salons, barbers and spas (70). Green Lake County ranks #252 of 2,222 scored counties for fast food and sandwich shops.
For its number of households, Green Lake County has the most map listings, relative to the U.S., for lawn care, cleaning and pest control companies (44% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (43% below the U.S. rate).
All 56 business types in Green Lake County
Highest Groundwork market score first. Each score compares Green Lake County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 74 | #252 of 2,222 | 8 | 9.7 | $3.8M | 125 | 8 |
| Hair salons | 71 | #258 of 2,339 | 12 | 14.5 | $650K | 151 | 3 |
| Salons, barbers and spas | 70 | #290 of 2,385 | 23 | 27.8 | $339K | 160 | 4 |
| Dentists and orthodontists | 67 | #346 of 1,886 | 7 | 8.4 | $1.6M | 162 | 5 |
| Auto repair and car care | 66 | #484 of 2,401 | 21 | 25.3 | $423K | 157 | 13 |
| Clothing, shoes and laundry | 66 | #488 of 2,210 | 11 | 13.3 | $1.4M | 160 | 3 |
| Auto repair shops | 62 | #640 of 2,378 | 13 | 15.7 | $683K | 154 | 11 |
| Gyms, studios and classes | 60 | #587 of 2,088 | 9 | 10.9 | $737K | 111 | Under 3 |
| Coffee shops and cafes | 57 | #739 of 2,063 | 8 | 9.7 | $3.8M | 103 | 3 |
| Clothing and shoe stores | 56 | #830 of 2,087 | 11 | 13.3 | $1.4M | 111 | 3 |
| Grocery and convenience stores | 56 | #957 of 2,402 | 21 | 25.3 | $2.3M | 68 | 3 |
| Doctors, dentists and clinics | 55 | #969 of 2,394 | 53 | 64.0 | $210K | 138 | 20 |
| Convenience stores | 53 | #1,023 of 2,261 | 8 | 9.7 | $6.1M | 77 | Under 3 |
| Bakeries and dessert shops | 49 | #974 of 1,889 | 9 | 10.9 | $3.4M | 82 | 3 |
| Grocery stores | 49 | #1,064 of 2,070 | 7 | 8.4 | $6.9M | 75 | 3 |
| Spas and skin care | 47 | #995 of 1,769 | 8 | 9.7 | $976K | 111 | Under 3 |
| Home repair trades | 41 | #1,465 of 2,057 | 13 | 15.7 | $1.6M | 67 | 10 |
| Real estate | 41 | #1,563 of 2,229 | 19 | 22.9 | Index only | 136 | 12 |
| Gas stations | 38 | #1,655 of 2,358 | 12 | 14.5 | $1.9M | 79 | 14 |
| Chiropractors | 37 | #1,096 of 1,490 | 6 | 7.2 | $1.9M | 78 | 5 |
| Gyms | 37 | #1,330 of 1,792 | 8 | 9.7 | $830K | 64 | Under 3 |
| Real estate agents and brokers | 37 | #1,735 of 2,176 | 17 | 20.5 | Index only | 120 | 8 |
| Restaurants and cafes | 37 | #1,759 of 2,405 | 105 | 126.7 | $290K | 78 | 35 |
| Funeral homes | 35 | #1,117 of 1,472 | 6 | 7.2 | $234K | 35 | 3 |
| Child care and preschools | 34 | #1,247 of 1,611 | 5 | 6.0 | $604K | 60 | 5 |
| Pet businesses | 33 | #1,786 of 2,200 | 12 | 14.5 | $547K | 62 | 6 |
| HVAC and plumbing | 32 | #1,460 of 1,707 | 8 | 9.7 | $2.7M | 56 | 7 |
| Insurance agencies | 32 | #1,736 of 2,272 | 11 | 13.3 | $1.3M | 100 | 10 |
| Sit-down restaurants | 32 | #1,962 of 2,405 | 51 | 61.6 | $597K | 90 | 24 |
| Lawn, cleaning and pest control | 29 | #1,612 of 1,771 | 10 | 12.1 | $971K | 58 | 11 |
| Pet grooming and boarding | 25 | #1,284 of 1,461 | 5 | 6.0 | $1.3M | 52 | 3 |
| Landscaping and lawn care | 20 | #1,439 of 1,493 | 7 | 8.4 | $1.4M | 47 | 11 |
| Optometrists and eye care | Not scored | Not scored | 4 | 4.8 | $2.8M | 89 | Under 3 |
| Pizza | Not scored | Not scored | 4 | 4.8 | $7.6M | 150 | 8 |
| Electricians | Not scored | Not scored | 3 | 3.6 | $7.1M | 59 | 3 |
| Pet stores | Not scored | Not scored | 3 | 3.6 | $2.2M | 48 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.6 | $2.2M | 80 | 3 |
| Barbershops | Not scored | Not scored | 2 | 2.4 | $3.9M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 2.4 | $4.4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.4 | $4.9M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.4 | $5.6M | Too few | 10 |
| Property management | Not scored | Not scored | 2 | 2.4 | Index only | Too few | 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.4 | $10.6M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 2.4 | $4.4M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.2 | $8.9M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.2 | $9.7M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.2 | $6.6M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.2 | $7.8M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.2 | $11.1M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.2 | $11.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Green Lake County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.9M | $1,071 | 112 |
| Gasoline and other fuels | $22.7M | $2,741 | 106 |
| Food away from home | $30.5M | $3,677 | 90 |
| Groceries | $48.6M | $5,862 | 93 |
| Personal care products and services | $7.8M | $942 | 94 |
| Child care and other personal services | $3M | $364 | 63 |
| Memberships, classes and admissions | $6.6M | $801 | 81 |
| Medical and dental services | $11.1M | $1,344 | 104 |
| Pets | $6.6M | $792 | 87 |
| Clothing, shoes and related services | $15.5M | $1,867 | 91 |
| Vehicle insurance | $13.8M | $1,666 | 85 |
| Home repairs, maintenance and insurance | $21.3M | $2,570 | 85 |
| Lawn care, cleaning and other household services | $9.7M | $1,172 | 83 |
| Rent and homeowner costs | $111.6M | $13,470 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Green Lake County
- Population, 2025 estimate
- 19,305+1.5% since 2020
- Households
- 8,285
- Median age
- 45.5
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 350 sq. mi.
- People per square mile
- 55
- Median household income
- $68,196+23.8% vs. 2015–2019, before inflation
- Average household income
- $91,125
- Median home value
- $215,400
- Jobs located here
- 5,671
- Daytime population
- 16,001Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Green Lake County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Green Lake County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Waushara County, WI24,868 people
- Fond du Lac County, WI104,137 people
- Winnebago County, WI171,769 people
- Dodge County, WI88,742 people
- Columbia County, WI58,272 people
- Adams County, WI21,123 people
- Waupaca County, WI51,569 people
Questions
How fast is Green Lake County, WI growing?
Population estimates put Green Lake County at 19,305 people in 2025, up 1.5% since 2020, slower than the U.S. (+3.1%). It has 8,285 households. Against the 2015–2019 survey, median household income rose 23.8%, before inflation.
How much do households in Green Lake County, WI spend?
Households in Green Lake County spend about $111.6M a year on rent and homeowner costs, $48.6M on groceries and $30.5M on food away from home. Relative to the U.S., household spending in Green Lake County runs highest on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and lowest on child care and other personal services (63).
Which business types have the highest market scores in Green Lake County, WI?
Of the business types scored in Green Lake County, fast food and sandwich shops (74); hair salons (71); and salons, barbers and spas (70) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #252 of 2,222 scored counties.
How does Green Lake County, WI compare with the U.S.?
Median household income in Green Lake County is $68,196, 16% below the U.S. median of $80,734. The population rose 1.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $215,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for lawn care, cleaning and pest control companies (44% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 32 of the 56 business types have a score in Green Lake County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Green Lake County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Green Lake County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Green Lake County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.