County profile · Wisconsin
Adams County, WI market data
Population, household spending and competition for 56 business types in Adams County, each scored against other counties.
- Population, 2025
- 21,752
- +5.2% since 2020
- Households
- 9,517
- Median household income
- $59,442
- +28.2% vs. 2015–2019, before inflation
- Median home value
- $200,800
- Jobs located here
- 4,649
- Highest market score
- 88
- Doctors, dentists and clinics, #8 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Adams County by name and distance, and the households and spending within reach. Or open the report at the center of Adams County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 21,752 people live in Adams County, in 9,517 households. Population estimates put the population change in Adams County from 2020 to 2025 at +5.2%, faster than the U.S. (+3.1%). The median household income in Adams County is $59,442 a year, 26% below the U.S. median of $80,734. That rose 28.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Adams County spend the most on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and the least on child care and other personal services (54).
The highest Groundwork market scores in Adams County are for medical and dental practices (88), auto repair shops (83) and auto repair and car care businesses (83). Adams County ranks #8 of 2,394 scored counties for medical and dental practices.
For its number of households, Adams County has the most map listings, relative to the U.S., for pet businesses (21% above the U.S. rate) and the fewest for medical and dental practices (80% below the U.S. rate).
All 56 business types in Adams County
Highest Groundwork market score first. Each score compares Adams County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 88 | #8 of 2,394 | 16 | 16.8 | $747K | 490 | 3 |
| Auto repair shops | 83 | #68 of 2,378 | 12 | 12.6 | $881K | 198 | 8 |
| Auto repair and car care | 83 | #78 of 2,401 | 23 | 24.2 | $460K | 171 | 11 |
| Salons, barbers and spas | 79 | #74 of 2,385 | 12 | 12.6 | $693K | 326 | Under 3 |
| Hair salons | 79 | #84 of 2,339 | 7 | 7.4 | $1.2M | 276 | Under 3 |
| Clothing, shoes and laundry | 76 | #204 of 2,210 | 7 | 7.4 | $2.4M | 269 | Under 3 |
| Home repair trades | 75 | #99 of 2,057 | 6 | 6.3 | $3.8M | 158 | 6 |
| Clothing and shoe stores | 75 | #229 of 2,087 | 5 | 5.3 | $3.3M | 261 | Under 3 |
| Coffee shops and cafes | 71 | #267 of 2,063 | 5 | 5.3 | $6.4M | 173 | Under 3 |
| Spas and skin care | 70 | #216 of 1,769 | 5 | 5.3 | $1.7M | 190 | Under 3 |
| Grocery and convenience stores | 70 | #437 of 2,402 | 13 | 13.7 | $4.1M | 121 | Under 3 |
| Insurance agencies | 63 | #693 of 2,272 | 9 | 9.5 | $1.9M | 148 | 7 |
| Convenience stores | 59 | #799 of 2,261 | 8 | 8.4 | $6.6M | 84 | Under 3 |
| Lawn, cleaning and pest control | 53 | #757 of 1,771 | 7 | 7.4 | $1.5M | 89 | 9 |
| Restaurants and cafes | 53 | #1,073 of 2,405 | 91 | 95.6 | $353K | 95 | 32 |
| Landscaping and lawn care | 41 | #966 of 1,493 | 5 | 5.3 | $2.1M | 71 | 9 |
| Pet businesses | 41 | #1,482 of 2,200 | 12 | 12.6 | $574K | 65 | Under 3 |
| Real estate | 39 | #1,668 of 2,229 | 22 | 23.1 | Index only | 127 | 15 |
| Real estate agents and brokers | 32 | #1,964 of 2,176 | 22 | 23.1 | Index only | 101 | 11 |
| Sit-down restaurants | 32 | #1,976 of 2,405 | 58 | 60.9 | $554K | 83 | 24 |
| Pet grooming and boarding | 30 | #1,195 of 1,461 | 6 | 6.3 | $1.1M | 45 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 3.2 | $10.7M | 258 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 3.2 | $992K | 99 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 3.2 | $4M | 166 | 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.2 | $3.5M | 114 | Under 3 |
| Gas stations | Not scored | Not scored | 3 | 3.2 | $9.2M | 384 | 9 |
| Grocery stores | Not scored | Not scored | 3 | 3.2 | $17.7M | 191 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 3.2 | $7.7M | 161 | 6 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 2.1 | $6M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.1 | $11.5M | Too few | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 2 | 2.1 | $16.1M | Too few | 6 |
| Gyms, studios and classes | Not scored | Not scored | 2 | 2.1 | $3.3M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.1 | $6M | Too few | Under 3 |
| Pizza | Not scored | Not scored | 2 | 2.1 | $16.1M | Too few | 6 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.1 | $6M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 2.1 | $3.4M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 2.1 | $3.3M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.1 | $10.6M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 1.1 | $1.9M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.1 | $10.5M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.1 | $16.6M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.1 | $10.5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.1 | $6.9M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.1 | $11.9M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.1 | $23M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 1.1 | $10.6M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Gyms | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Adams County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.6M | $1,111 | 116 |
| Gasoline and other fuels | $27.5M | $2,884 | 111 |
| Food away from home | $32.1M | $3,374 | 83 |
| Groceries | $53.1M | $5,582 | 88 |
| Personal care products and services | $8.3M | $873 | 87 |
| Child care and other personal services | $3M | $313 | 54 |
| Memberships, classes and admissions | $6.6M | $694 | 71 |
| Medical and dental services | $11.9M | $1,256 | 97 |
| Pets | $6.9M | $724 | 80 |
| Clothing, shoes and related services | $16.6M | $1,742 | 85 |
| Vehicle insurance | $16.8M | $1,760 | 90 |
| Home repairs, maintenance and insurance | $23M | $2,415 | 80 |
| Lawn care, cleaning and other household services | $10.5M | $1,099 | 78 |
| Rent and homeowner costs | $121.2M | $12,739 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Adams County
- Population, 2025 estimate
- 21,752+5.2% since 2020
- Households
- 9,517
- Median age
- 54.1
- Homes lived in by their owners
- 86%
- Vehicles per household
- 2.0
- Land area
- 646 sq. mi.
- People per square mile
- 33
- Median household income
- $59,442+28.2% vs. 2015–2019, before inflation
- Average household income
- $76,078
- Median home value
- $200,800
- Jobs located here
- 4,649
- Daytime population
- 17,525Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Adams County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Adams County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Waushara County, WI24,868 people
- Sauk County, WI66,009 people
- Wood County, WI74,004 people
- Green Lake County, WI19,263 people
- Portage County, WI70,832 people
- Columbia County, WI58,272 people
Questions
How fast is Adams County, WI growing?
Population estimates put Adams County at 21,752 people in 2025, up 5.2% since 2020, faster than the U.S. (+3.1%). It has 9,517 households. Against the 2015–2019 survey, median household income rose 28.2%, before inflation.
How much do households in Adams County, WI spend?
Households in Adams County spend about $121.2M a year on rent and homeowner costs, $53.1M on groceries and $32.1M on food away from home. Relative to the U.S., household spending in Adams County runs highest on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and lowest on child care and other personal services (54).
Which business types have the highest market scores in Adams County, WI?
Of the business types scored in Adams County, medical and dental practices (88), auto repair shops (83) and auto repair and car care businesses (83) have the highest Groundwork market scores. For medical and dental practices, that ranks #8 of 2,394 scored counties.
How does Adams County, WI compare with the U.S.?
Median household income in Adams County is $59,442, 26% below the U.S. median of $80,734. The population rose 5.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $200,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet businesses (21% above the U.S. rate) and lowest for medical and dental practices (80% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 21 of the 56 business types have a score in Adams County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Adams County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Adams County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Adams County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.