Beauty and personal care · County · Wisconsin
Salons, barbers and spas in Dunn County, WI
Competitor counts, household spending and official business counts for salons, barbers and spas in Dunn County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 69 out of 100: Upper middle
Ranked #312 of 2,385 scored counties
#17 of 67 scored counties in Wisconsin
- Listings
- 44
- 9 chain locations (20%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $17M
- On personal care products and services · $973 a household
- Spending per listing
- $386K
- 81% above the U.S.
- Listings per 10k households
- 25.2
- 47% below the U.S.
- Population, 2025
- 46,223
- +1.7% since 2020
See the salons, barbers and spas around any address in Dunn County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Dunn County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 44 salons, barbers and spas in Dunn County. Of those, 9 are chain locations, or 20%, against 15% across the U.S. That is 25.2 per 10,000 households, 47% below the U.S. rate of 47.2.
At $973 per household (3% below the U.S. average), households in Dunn County spend about $17M a year on personal care products and services. That works out to $386K per business, 81% above the U.S. figure of $213K.
Official counts show 12 businesses with payroll classed as personal care services in Dunn County in 2023. That is one for every 1,453 households, against one for every 804 across the U.S. Official counts list 61 one-person businesses without payroll.
Population estimates put the population change in Dunn County from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%). For salons, barbers and spas, Dunn County has a Groundwork market score of 69 (upper middle): #312 of 2,385 scored counties and #17 of 67 scored counties in Wisconsin. That puts it in the top quarter of counties.
How Dunn County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Dunn County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 25.2 | 43.7 | 47.2 |
| Spending per listing | $386K | $230K | $213K |
| Households per official establishment | 1,453 | 924 | 804 |
| Official establishment growth, 2019–2023 | n/a | +3.0% | +14.1% |
| Population growth, 2020–2025 | +1.7% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $973 | $1,007 | $1,005 |
| Median household income | $74,824 | $77,485 | $80,734 |
| Groundwork market score | 69 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 12
- Employees, 2023
- 49
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- 61Businesses with no payroll
- Map listings, September 2026
- 449 chain locations
- Listings at the U.S. rate for this spending
- 80The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Dunn County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Dunn County
- Population, 2025 estimate
- 46,223+1.7% since 2020
- Households
- 17,440
- Median age
- 38.2
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.1
- Land area
- 850 sq. mi.
- People per square mile
- 54
- Median household income
- $74,824+27.3% vs. 2015–2019, before inflation
- Average household income
- $92,785
- Median home value
- $243,200
- Jobs located here
- 19,544
- Daytime population
- 43,071Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dunn County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Dunn County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for salons, barbers and spas, numbered among those based in Wisconsin, with Dunn County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Oconto County, WI | 86 | 24 | 14.3 | $686K | +2.9% | #25 of 2,385 |
| 2Adams County, WI | 79 | 12 | 12.6 | $693K | +5.2% | #74 of 2,385 |
| 3Bayfield County, WI | 79 | 16 | 21.5 | $440K | +3.4% | #84 of 2,385 |
| 4Washburn County, WI | 77 | 16 | 21.1 | $434K | +2.8% | #117 of 2,385 |
| 5Sawyer County, WI | 77 | 21 | 23.8 | $374K | +4.0% | #124 of 2,385 |
| 6Calumet County, WI | 76 | 49 | 22.9 | $464K | +2.9% | #130 of 2,385 |
| 7Kewaunee County, WI | 76 | 19 | 22.7 | $442K | +1.0% | #133 of 2,385 |
| 8Burnett County, WI | 76 | 15 | 20.9 | $435K | +3.9% | #134 of 2,385 |
| 9Vernon County, WI | 76 | 33 | 26.6 | $359K | +2.4% | #146 of 2,385 |
| 10Trempealeau County, WI | 75 | 36 | 28.7 | $340K | +1.1% | #172 of 2,385 |
| 17Dunn County, WI | 69 | 44 | 25.2 | $386K | +1.7% | #312 of 2,385 |
Other business types in Dunn County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas69
- Hair salons67
- Barbershops
- Nail salons69
- Spas and skin care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Dunn County, WI?
There are 44 salons, barbers and spas on map listings in Dunn County as of September 2026. 9 of them (20%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 12 businesses with payroll classed as personal care services in 2023. Official counts also show 61 one-person businesses without payroll.
How much do households in Dunn County, WI spend on personal care products and services?
About $17M a year, or $973 per household. That is 3% below the U.S. average (an index of 97, where 100 is the U.S. average). Spread across the 44 salons, barbers and spas on map listings, it comes to $386K per business. It is estimated from the incomes of the 17,440 households in Dunn County and national spending patterns by income.
How does Dunn County, WI compare with the U.S. for salons, barbers and spas?
Dunn County has 25.2 salons, barbers and spas per 10,000 households, 47% below the U.S. rate of 47.2. Spending per business is $386K, 81% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Dunn County would have about 80, against 44 on map listings. There is one business with payroll in the industry for every 1,453 households, against one for every 804 across the U.S.
How fast is Dunn County, WI growing?
Population estimates put Dunn County at 46,223 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 17,440 households. Median household income in Dunn County is $74,824, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Dunn County scores 69 for salons, barbers and spas (upper middle), #312 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dunn County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Dunn County
Screening a site or an acquisition in Dunn County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dunn County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.