Small-town market profile · Wisconsin
Menomonie, WI area market data
How the Menomonie area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 46,223
- +1.7% since 2020
- Households
- 17,440
- Median household income
- $74,824
- +27.3% vs. 2015–2019, before inflation
- Median home value
- $243,200
- Jobs located here
- 19,544
- Highest market score
- 88
- Doctors, dentists and clinics, #6 of 538 scored small-town markets
A site report maps the competitors on map listings around any address in the Menomonie area by name and distance, and the households and spending within reach. Or open the report at the center of the Menomonie area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Menomonie area has an estimated 46,223 people and 17,440 households. Population estimates put the population change in the Menomonie area from 2020 to 2025 at +1.7%, slower than the U.S. (+3.1%). Median household income in the Menomonie area is $74,824, 7% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.3%, before inflation.
Relative to the U.S., household spending in the Menomonie area runs highest on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and lowest on child care and other personal services (67).
Of the business types scored in the Menomonie area, medical and dental practices (88), dentists and orthodontists (83) and car washes and detailers (83) have the highest Groundwork market scores. For medical and dental practices, that ranks #6 of 538 scored small-town markets.
The Menomonie area is made up of one county, Dunn County. Against the U.S., map listings per household run highest for property management companies (90% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (56% below the U.S. rate).
All 56 business types in the Menomonie area
Highest Groundwork market score first. Each score compares the Menomonie area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 88 | #6 of 538 | 66 | 37.8 | $366K | 240 | 26 |
| Dentists and orthodontists | 83 | #9 of 526 | 11 | 6.3 | $2.2M | 224 | 9 |
| Car washes and detailing | 83 | #11 of 441 | 6 | 3.4 | $3.4M | 136 | Under 3 |
| Tire shops | 82 | #16 of 431 | 6 | 3.4 | $3.4M | 137 | Under 3 |
| Clothing, shoes and laundry | 81 | #26 of 536 | 18 | 10.3 | $1.9M | 212 | 6 |
| Pizza | 77 | #33 of 520 | 14 | 8.0 | $4.7M | 93 | 19 |
| Auto repair and car care | 77 | #34 of 538 | 65 | 37.3 | $316K | 118 | 25 |
| Clothing and shoe stores | 77 | #41 of 536 | 14 | 8.0 | $2.4M | 189 | 6 |
| Nail salons | 75 | #27 of 387 | 6 | 3.4 | $2.8M | 169 | Under 3 |
| Salons, barbers and spas | 74 | #29 of 538 | 44 | 25.2 | $386K | 181 | 12 |
| Restaurants and cafes | 74 | #57 of 538 | 168 | 96.3 | $395K | 107 | 62 |
| Hair salons | 72 | #44 of 538 | 29 | 16.6 | $585K | 136 | 8 |
| Fast food and sandwich shops | 72 | #77 of 537 | 26 | 14.9 | $2.6M | 84 | 19 |
| Grocery and convenience stores | 69 | #94 of 538 | 44 | 25.2 | $2.4M | 70 | 5 |
| Grocery stores | 68 | #91 of 506 | 13 | 7.5 | $8M | 86 | 5 |
| Real estate agents and brokers | 67 | #67 of 533 | 25 | 14.3 | Index only | 177 | 6 |
| Bakeries and dessert shops | 67 | #74 of 507 | 12 | 6.9 | $5.5M | 133 | 9 |
| Sit-down restaurants | 67 | #91 of 538 | 76 | 43.6 | $873K | 132 | 34 |
| Convenience stores | 67 | #113 of 529 | 17 | 9.7 | $6.1M | 78 | Under 3 |
| Lawn, cleaning and pest control | 66 | #91 of 481 | 10 | 5.7 | $2.1M | 125 | 16 |
| Auto repair shops | 63 | #134 of 538 | 43 | 24.7 | $478K | 107 | 24 |
| Gas stations | 62 | #145 of 536 | 25 | 14.3 | $2.1M | 88 | 24 |
| Martial arts and dance studios | 60 | #120 of 378 | 8 | 4.6 | $1.8M | 92 | Under 3 |
| Home repair trades | 60 | #138 of 526 | 18 | 10.3 | $2.6M | 106 | 30 |
| Pet stores | 58 | #72 of 220 | 5 | 2.9 | $2.9M | 64 | Under 3 |
| Child care and preschools | 58 | #168 of 454 | 10 | 5.7 | $677K | 68 | 7 |
| HVAC and plumbing | 57 | #159 of 476 | 10 | 5.7 | $4.6M | 98 | 17 |
| Coffee shops and cafes | 57 | #197 of 529 | 19 | 10.9 | $3.5M | 94 | 9 |
| Collision repair and body shops | 55 | #155 of 387 | 9 | 5.2 | $2.3M | 74 | 5 |
| Insurance agencies | 55 | #218 of 537 | 19 | 10.9 | $1.7M | 133 | 18 |
| Funeral homes | 54 | #150 of 365 | 5 | 2.9 | $462K | 68 | Under 3 |
| Real estate | 54 | #214 of 536 | 35 | 20.1 | Index only | 159 | 19 |
| Pet grooming and boarding | 51 | #187 of 387 | 8 | 4.6 | $1.8M | 71 | 6 |
| Veterinarians | 48 | #218 of 398 | 8 | 4.6 | $1.8M | 66 | 7 |
| House cleaning | 47 | #75 of 142 | 6 | 3.4 | $3.5M | 55 | 4 |
| Gyms, studios and classes | 43 | #360 of 535 | 29 | 16.6 | $510K | 77 | 9 |
| Chiropractors | 42 | #280 of 426 | 17 | 9.7 | $1.4M | 59 | 8 |
| Pet businesses | 42 | #364 of 527 | 26 | 14.9 | $554K | 63 | 13 |
| Gyms | 37 | #396 of 506 | 18 | 10.3 | $822K | 63 | 9 |
| Property management | 35 | #148 of 180 | 10 | 5.7 | Index only | 43 | 6 |
| Barbershops | Not scored | Not scored | 4 | 2.3 | $4.2M | 225 | Under 3 |
| Electricians | Not scored | Not scored | 4 | 2.3 | $11.6M | 97 | 13 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 2.3 | $5.3M | 180 | 12 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.3 | $6M | 193 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 2.3 | $6M | 252 | 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.3 | $11.6M | 137 | Under 3 |
| Spas and skin care | Not scored | Not scored | 4 | 2.3 | $4.2M | 484 | 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 1.7 | $8.1M | 453 | 6 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.7 | $4.9M | 121 | 9 |
| Laundromats | Not scored | Not scored | 2 | 1.1 | $16.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Menomonie area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.5M | $1,177 | 123 |
| Gasoline and other fuels | $52.2M | $2,996 | 115 |
| Food away from home | $66.4M | $3,806 | 94 |
| Groceries | $104.4M | $5,983 | 95 |
| Personal care products and services | $17M | $973 | 97 |
| Child care and other personal services | $6.8M | $388 | 67 |
| Memberships, classes and admissions | $14.8M | $848 | 86 |
| Medical and dental services | $24.2M | $1,387 | 108 |
| Pets | $14.4M | $826 | 91 |
| Clothing, shoes and related services | $33.6M | $1,924 | 94 |
| Vehicle insurance | $31.6M | $1,814 | 93 |
| Home repairs, maintenance and insurance | $46.4M | $2,663 | 88 |
| Lawn care, cleaning and other household services | $21M | $1,206 | 85 |
| Rent and homeowner costs | $241.1M | $13,824 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Menomonie area
- Population, 2025 estimate
- 46,223+1.7% since 2020
- Households
- 17,440
- Median age
- 38.2
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.1
- Land area
- 850 sq. mi.
- People per square mile
- 54
- Median household income
- $74,824+27.3% vs. 2015–2019, before inflation
- Average household income
- $92,785
- Median home value
- $243,200
- Jobs located here
- 19,544
- Daytime population
- 43,071Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Menomonie area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Menomonie area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Menomonie area 1
- Dunn County, WI45,527 people
Other markets based in Wisconsin 12
- Milwaukee-Waukesha, WI metro area1,568,938 people
- Madison, WI metro area691,830 people
- Green Bay, WI metro area331,145 people
- Appleton, WI metro area245,768 people
- Racine-Mount Pleasant, WI metro area197,532 people
- Eau Claire, WI metro area173,915 people
- Oshkosh-Neenah, WI metro area171,769 people
- La Crosse-Onalaska, WI-MN metro area170,190 people
- Kenosha, WI metro area168,438 people
- Janesville-Beloit, WI metro area164,350 people
- Wausau, WI metro area138,403 people
- Sheboygan, WI metro area117,991 people
Questions
How fast is the Menomonie, WI area growing?
Population estimates put the Menomonie area at 46,223 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 17,440 households. Median household income rose 27.3% from the 2015–2019 survey, before inflation.
How much do households in the Menomonie, WI area spend?
Households in the Menomonie area spend about $241.1M a year on rent and homeowner costs, $104.4M on groceries and $66.4M on food away from home. Set against the U.S., households in the Menomonie area spend the most on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and the least on child care and other personal services (67).
Which business types have the highest market scores in the Menomonie, WI area?
The highest Groundwork market scores in the Menomonie area are for medical and dental practices (88), dentists and orthodontists (83) and car washes and detailers (83). The Menomonie area ranks #6 of 538 scored small-town markets for medical and dental practices.
How does the Menomonie, WI area compare with the U.S.?
The median household income in the Menomonie area is $74,824 a year, 7% below the U.S. median of $80,734. The population rose 1.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $243,200, against $332,700 for the U.S. For its number of households, the Menomonie area has the most map listings, relative to the U.S., for property management companies (90% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in the Menomonie area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Menomonie area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Wisconsin · Every U.S. market · How we measure
Screening a site or an acquisition in the Menomonie area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Menomonie area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.