County profile · Wisconsin
Door County, WI market data
Population, household spending and competition for 56 business types in Door County, each scored against other counties.
- Population, 2025
- 30,616
- +1.6% since 2020
- Households
- 14,986
- Median household income
- $74,795
- +21.5% vs. 2015–2019, before inflation
- Median home value
- $342,600
- Jobs located here
- 12,670
- Highest market score
- 80
- Dentists and orthodontists, #70 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Door County by name and distance, and the households and spending within reach. Or open the report at the center of Door County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 30,616 people live in Door County, in 14,986 households. Between 2020 and 2025, the population of Door County grew 1.6%, slower than the U.S. (+3.1%). The median household income in Door County is $74,795 a year, 7% below the U.S. median of $80,734. That rose 21.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Door County spend the most on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and the least on child care and other personal services (71).
The highest Groundwork market scores in Door County are for dentists and orthodontists (80), auto repair and car care businesses (77) and child care centers and preschools (71). Door County ranks #70 of 1,886 scored counties for dentists and orthodontists.
For its number of households, Door County has the most map listings, relative to the U.S., for landscaping and lawn care companies (3.3 times the U.S. rate) and the fewest for dentists and orthodontists (49% below the U.S. rate).
All 56 business types in Door County
Highest Groundwork market score first. Each score compares Door County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 80 | #70 of 1,886 | 10 | 6.7 | $2.1M | 214 | 7 |
| Auto repair and car care | 77 | #185 of 2,401 | 45 | 30.0 | $380K | 142 | 17 |
| Child care and preschools | 71 | #232 of 1,611 | 5 | 3.3 | $1.2M | 124 | 5 |
| Fast food and sandwich shops | 71 | #325 of 2,222 | 13 | 8.7 | $4.5M | 148 | 26 |
| Convenience stores | 70 | #428 of 2,261 | 10 | 6.7 | $9.1M | 115 | Under 3 |
| Auto repair shops | 67 | #458 of 2,378 | 29 | 19.4 | $590K | 133 | 16 |
| Doctors, dentists and clinics | 66 | #503 of 2,394 | 88 | 58.7 | $240K | 157 | 27 |
| Gyms | 58 | #624 of 1,792 | 13 | 8.7 | $1M | 80 | 3 |
| Pet businesses | 56 | #844 of 2,200 | 22 | 14.7 | $574K | 65 | 4 |
| Optometrists and eye care | 54 | #591 of 1,302 | 7 | 4.7 | $3M | 96 | 3 |
| Veterinarians | 52 | #696 of 1,485 | 6 | 4.0 | $2.1M | 77 | 4 |
| Hair salons | 52 | #1,059 of 2,339 | 30 | 20.0 | $497K | 116 | 12 |
| Salons, barbers and spas | 49 | #1,218 of 2,385 | 59 | 39.4 | $253K | 119 | 17 |
| Pizza | 48 | #1,122 of 2,090 | 18 | 12.0 | $3.3M | 64 | 26 |
| Insurance agencies | 46 | #1,246 of 2,272 | 18 | 12.0 | $1.5M | 116 | 13 |
| Gyms, studios and classes | 44 | #1,355 of 2,088 | 25 | 16.7 | $541K | 82 | 8 |
| Roofing and gutters | 43 | #741 of 1,177 | 6 | 4.0 | $6.8M | 81 | Under 3 |
| Yoga, Pilates and fitness studios | 42 | #541 of 777 | 8 | 5.3 | $1.7M | 42 | 3 |
| Electricians | 42 | #778 of 1,160 | 6 | 4.0 | $6.8M | 57 | 8 |
| Pet grooming and boarding | 42 | #916 of 1,461 | 8 | 5.3 | $1.6M | 62 | Under 3 |
| Chiropractors | 39 | #1,051 of 1,490 | 13 | 8.7 | $1.6M | 68 | 7 |
| Spas and skin care | 37 | #1,362 of 1,769 | 19 | 12.7 | $785K | 90 | 5 |
| Home repair trades | 32 | #1,806 of 2,057 | 27 | 18.0 | $1.5M | 62 | 31 |
| Grocery and convenience stores | 31 | #1,938 of 2,402 | 62 | 41.4 | $1.5M | 43 | 14 |
| Laundromats | 29 | #640 of 785 | 6 | 4.0 | $4.9M | 39 | Under 3 |
| Grocery stores | 29 | #1,684 of 2,070 | 19 | 12.7 | $4.8M | 51 | 12 |
| Real estate | 28 | #2,131 of 2,229 | 68 | 45.4 | Index only | 72 | 30 |
| Gas stations | 27 | #2,065 of 2,358 | 38 | 25.4 | $1.1M | 48 | 27 |
| Real estate agents and brokers | 27 | #2,102 of 2,176 | 62 | 41.4 | Index only | 62 | 18 |
| Clothing and shoe stores | 26 | #1,829 of 2,087 | 56 | 37.4 | $529K | 42 | 31 |
| Clothing, shoes and laundry | 26 | #1,959 of 2,210 | 78 | 52.0 | $380K | 43 | 34 |
| Restaurants and cafes | 26 | #2,175 of 2,405 | 373 | 248.9 | $157K | 42 | 137 |
| Sit-down restaurants | 26 | #2,187 of 2,405 | 182 | 121.4 | $321K | 48 | 85 |
| HVAC and plumbing | 25 | #1,587 of 1,707 | 15 | 10.0 | $2.7M | 57 | 23 |
| Coffee shops and cafes | 25 | #1,894 of 2,063 | 47 | 31.4 | $1.2M | 34 | 26 |
| Bakeries and dessert shops | 24 | #1,763 of 1,889 | 40 | 26.7 | $1.5M | 35 | 26 |
| Lawn, cleaning and pest control | 17 | #1,757 of 1,771 | 29 | 19.4 | $638K | 38 | 61 |
| Landscaping and lawn care | 16 | #1,473 of 1,493 | 24 | 16.0 | $771K | 26 | 45 |
| House cleaning | Not scored | Not scored | 4 | 2.7 | $4.6M | 72 | 13 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.7 | $3.4M | 168 | 5 |
| Pet stores | Not scored | Not scored | 4 | 2.7 | $3.2M | 70 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 2.7 | $5.3M | 219 | Under 3 |
| Property management | Not scored | Not scored | 4 | 2.7 | Index only | 95 | 12 |
| Barbershops | Not scored | Not scored | 3 | 2.0 | $5M | 264 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 2.0 | $5.7M | 226 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.0 | $5.7M | 185 | 4 |
| Funeral homes | Not scored | Not scored | 3 | 2.0 | $882K | 130 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 2.0 | $5M | 298 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 1.3 | $14.8M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.3 | $8.6M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 1.3 | $10.5M | Too few | 10 |
| Tire shops | Not scored | Not scored | 2 | 1.3 | $8.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $18.5M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Door County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.1M | $1,141 | 119 |
| Gasoline and other fuels | $43.2M | $2,884 | 111 |
| Food away from home | $58.5M | $3,904 | 96 |
| Groceries | $90.8M | $6,058 | 96 |
| Personal care products and services | $14.9M | $995 | 99 |
| Child care and other personal services | $6.2M | $413 | 71 |
| Memberships, classes and admissions | $13.5M | $903 | 92 |
| Medical and dental services | $21.1M | $1,408 | 109 |
| Pets | $12.6M | $843 | 93 |
| Clothing, shoes and related services | $29.6M | $1,975 | 96 |
| Vehicle insurance | $26.2M | $1,746 | 89 |
| Home repairs, maintenance and insurance | $41M | $2,735 | 91 |
| Lawn care, cleaning and other household services | $18.5M | $1,235 | 87 |
| Rent and homeowner costs | $211.2M | $14,096 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Door County
- Population, 2025 estimate
- 30,616+1.6% since 2020
- Households
- 14,986
- Median age
- 53.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 482 sq. mi.
- People per square mile
- 63
- Median household income
- $74,795+21.5% vs. 2015–2019, before inflation
- Average household income
- $105,001
- Median home value
- $342,600
- Jobs located here
- 12,670
- Daytime population
- 28,917Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Door County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Door County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Marinette County, WI42,046 people
- Oconto County, WI39,589 people
- Brown County, WI270,892 people
- Manitowoc County, WI81,406 people
- Menominee County, WI4,252 people
- Shawano County, WI41,039 people
- Outagamie County, WI192,826 people
Questions
How fast is Door County, WI growing?
Population estimates put Door County at 30,616 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 14,986 households. Against the 2015–2019 survey, median household income rose 21.5%, before inflation.
How much do households in Door County, WI spend?
Households in Door County spend about $211.2M a year on rent and homeowner costs, $90.8M on groceries and $58.5M on food away from home. Relative to the U.S., household spending in Door County runs highest on vehicle maintenance and repairs (an index of 119, where 100 is the U.S. average) and lowest on child care and other personal services (71).
Which business types have the highest market scores in Door County, WI?
Of the business types scored in Door County, dentists and orthodontists (80), auto repair and car care businesses (77) and child care centers and preschools (71) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #70 of 1,886 scored counties.
How does Door County, WI compare with the U.S.?
Median household income in Door County is $74,795, 7% below the U.S. median of $80,734. The population rose 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $342,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (3.3 times the U.S. rate) and lowest for dentists and orthodontists (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in Door County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Door County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Door County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Door County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.