Auto · County · Wisconsin
Insurance agencies in Door County, WI
The insurance agencies in Door County, WI, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #1,246 of 2,272 scored counties
#18 of 65 scored counties in Wisconsin
- Listings
- 18
- 3 chain locations (17%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $26.2M
- On vehicle insurance · $1,746 a household
- Spending per listing
- $1.5M
- 16% above the U.S.
- Listings per 10k households
- 12.0
- 23% below the U.S.
- Population, 2025
- 30,616
- +1.6% since 2020
See the insurance agencies around any address in Door County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Door County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 18 insurance agencies in Door County. Of those, 3 are chain locations, or 17%, against 21% across the U.S. Per 10,000 households, that is 12.0, 23% below the U.S. rate of 15.6.
Households in Door County spend about $26.2M a year on vehicle insurance, or $1,746 per household, 11% below the U.S. average. That is about $1.5M of household spending for each agency on map listings, 16% above the U.S. figure of $1.3M.
Official counts show 13 businesses with payroll classed as insurance agencies and brokerages in Door County in 2023. That is one for every 1,153 households, against one for every 966 across the U.S.
Between 2020 and 2025, the population of Door County grew 1.6%, slower than the U.S. (+3.1%). For insurance agencies, Door County has a Groundwork market score of 46 (lower middle): #1,246 of 2,272 scored counties and #18 of 65 scored counties in Wisconsin.
How Door County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Door County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.0 | 13.7 | 15.6 |
| Spending per listing | $1.5M | $1.2M | $1.3M |
| Households per official establishment | 1,153 | 958 | 966 |
| Official establishment growth, 2019–2023 | n/a | −3.5% | −1.0% |
| Population growth, 2020–2025 | +1.6% | +1.3% | +3.1% |
| Spending per household on vehicle insurance | $1,746 | $1,617 | $1,957 |
| Median household income | $74,795 | $77,485 | $80,734 |
| Groundwork market score | 46 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 13
- Employees, 2023
- 45
- Annual payroll, 2023
- $2.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 183 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Door County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Door County
- Population, 2025 estimate
- 30,616+1.6% since 2020
- Households
- 14,986
- Median age
- 53.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 482 sq. mi.
- People per square mile
- 63
- Median household income
- $74,795+21.5% vs. 2015–2019, before inflation
- Average household income
- $105,001
- Median home value
- $342,600
- Jobs located here
- 12,670
- Daytime population
- 28,917Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Door County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Door County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for insurance agencies, numbered among those based in Wisconsin, with Door County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waushara County, WI | 65 | 11 | 10.4 | $1.8M | +2.8% | #626 of 2,272 |
| 2Clark County, WI | 64 | 10 | 7.8 | $2.3M | +1.2% | #644 of 2,272 |
| 3Adams County, WI | 63 | 9 | 9.5 | $1.9M | +5.2% | #693 of 2,272 |
| 4Oconto County, WI | 62 | 21 | 12.5 | $1.6M | +2.9% | #732 of 2,272 |
| 5Vilas County, WI | 59 | 5 | 4.5 | $3.7M | +2.9% | #791 of 2,272 |
| 6Polk County, WI | 59 | 19 | 9.7 | $2M | +1.7% | #799 of 2,272 |
| 7Kenosha County, WI | 57 | 56 | 8.1 | $2M | −0.4% | #865 of 2,272 |
| 8Trempealeau County, WI | 56 | 11 | 8.8 | $2.1M | +1.1% | #895 of 2,272 |
| 9Dodge County, WI | 54 | 31 | 8.6 | $2M | −0.3% | #975 of 2,272 |
| 10Pierce County, WI | 51 | 20 | 12.6 | $1.6M | +3.1% | #1,075 of 2,272 |
| 18Door County, WI | 46 | 18 | 12.0 | $1.5M | +1.6% | #1,246 of 2,272 |
Other business types in Door County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Door County, WI?
There are 18 insurance agencies on map listings in Door County as of September 2026. 3 of them (17%) are chain locations. The listings count insurance agencies. Official counts show 13 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Door County, WI spend on vehicle insurance?
About $26.2M a year, or $1,746 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 18 insurance agencies on map listings, it comes to $1.5M per agency. It is estimated from the incomes of the 14,986 households in Door County and national spending patterns by income.
How does Door County, WI compare with the U.S. for insurance agencies?
Door County has 12.0 insurance agencies per 10,000 households, 23% below the U.S. rate of 15.6. Spending per agency is $1.5M, 16% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Door County would have about 21, against 18 on map listings. There is one business with payroll in the industry for every 1,153 households, against one for every 966 across the U.S.
How fast is Door County, WI growing?
Population estimates put Door County at 30,616 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 14,986 households. The median household income in Door County is $74,795 a year, 7% below the U.S. median of $80,734. That rose 21.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Door County scores 46 for insurance agencies (lower middle), #1,246 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Door County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Door County
Screening a site or an acquisition in Door County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Door County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.