County profile · Wisconsin
Marinette County, WI market data
How Marinette County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 42,574
- +1.6% since 2020
- Households
- 19,051
- Median household income
- $63,809
- +26.8% vs. 2015–2019, before inflation
- Median home value
- $158,600
- Jobs located here
- 17,150
- Highest market score
- 68
- Gyms, studios and classes, #314 of 2,088 scored counties
A site report maps the competitors on map listings around any address in Marinette County by name and distance, and the households and spending within reach. Or open the report at the center of Marinette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Marinette County has an estimated 42,574 people and 19,051 households. Between 2020 and 2025, the population of Marinette County grew 1.6%, slower than the U.S. (+3.1%). Median household income in Marinette County is $63,809, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.8%, before inflation.
Relative to the U.S., household spending in Marinette County runs highest on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and lowest on child care and other personal services (55).
Of the business types scored in Marinette County, gyms and studios (68), bakeries and dessert shops (67) and barbershops (66) have the highest Groundwork market scores. For gyms and studios, that ranks #314 of 2,088 scored counties.
Marinette County is part of the Marinette area. Against the U.S., map listings per household run highest for gas stations (2.2 times the U.S. rate) and lowest for real estate businesses (56% below the U.S. rate).
All 56 business types in Marinette County
Highest Groundwork market score first. Each score compares Marinette County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gyms, studios and classes | 68 | #314 of 2,088 | 16 | 8.4 | $841K | 127 | 4 |
| Bakeries and dessert shops | 67 | #327 of 1,889 | 10 | 5.2 | $6.6M | 159 | 7 |
| Barbershops | 66 | #298 of 1,356 | 5 | 2.6 | $3.4M | 181 | Under 3 |
| Clothing, shoes and laundry | 65 | #523 of 2,210 | 22 | 11.5 | $1.5M | 174 | 7 |
| Tire shops | 64 | #422 of 1,530 | 8 | 4.2 | $2.6M | 104 | 3 |
| Car washes and detailing | 63 | #395 of 1,451 | 8 | 4.2 | $2.6M | 104 | Under 3 |
| Dentists and orthodontists | 63 | #466 of 1,886 | 15 | 7.9 | $1.6M | 166 | 14 |
| Clothing and shoe stores | 62 | #606 of 2,087 | 17 | 8.9 | $2M | 156 | 7 |
| Martial arts and dance studios | 61 | #347 of 1,334 | 5 | 2.6 | $2.7M | 133 | Under 3 |
| Physical therapy | 57 | #540 of 1,422 | 12 | 6.3 | $2M | 85 | 4 |
| Gyms | 57 | #653 of 1,792 | 11 | 5.8 | $1.2M | 94 | 4 |
| Salons, barbers and spas | 57 | #801 of 2,385 | 65 | 34.1 | $263K | 124 | 10 |
| Fast food and sandwich shops | 57 | #863 of 2,222 | 22 | 11.5 | $3M | 98 | 29 |
| Spas and skin care | 56 | #653 of 1,769 | 13 | 6.8 | $1.3M | 150 | Under 3 |
| Pizza | 55 | #835 of 2,090 | 15 | 7.9 | $4.4M | 87 | 29 |
| Child care and preschools | 54 | #709 of 1,611 | 6 | 3.1 | $1M | 100 | 8 |
| Coffee shops and cafes | 54 | #858 of 2,063 | 17 | 8.9 | $3.9M | 105 | 7 |
| Auto repair shops | 53 | #1,056 of 2,378 | 44 | 23.1 | $476K | 107 | 25 |
| Real estate | 52 | #973 of 2,229 | 32 | 16.8 | Index only | 178 | 16 |
| Chiropractors | 50 | #733 of 1,490 | 11 | 5.8 | $2.2M | 93 | 6 |
| Real estate agents and brokers | 50 | #1,042 of 2,176 | 29 | 15.2 | Index only | 156 | 10 |
| Funeral homes | 47 | #793 of 1,472 | 8 | 4.2 | $408K | 60 | 6 |
| Grocery and convenience stores | 45 | #1,415 of 2,402 | 55 | 28.9 | $2M | 58 | 9 |
| Auto repair and car care | 45 | #1,426 of 2,401 | 86 | 45.1 | $243K | 91 | 33 |
| Hair salons | 44 | #1,481 of 2,339 | 43 | 22.6 | $397K | 92 | 10 |
| Optometrists and eye care | 43 | #847 of 1,302 | 10 | 5.2 | $2.5M | 78 | Under 3 |
| Primary care and pediatrics | 42 | #1,098 of 1,656 | 18 | 9.4 | $1.4M | 77 | 28 |
| Grocery stores | 38 | #1,438 of 2,070 | 19 | 10.0 | $5.7M | 61 | 8 |
| Electricians | 37 | #876 of 1,160 | 6 | 3.1 | $7.9M | 66 | 11 |
| Collision repair and body shops | 37 | #963 of 1,327 | 9 | 4.7 | $2.3M | 75 | 9 |
| Lawn, cleaning and pest control | 37 | #1,360 of 1,771 | 18 | 9.4 | $1.2M | 71 | 19 |
| Pet grooming and boarding | 36 | #1,058 of 1,461 | 8 | 4.2 | $1.8M | 69 | 5 |
| Veterinarians | 36 | #1,085 of 1,485 | 13 | 6.8 | $1.1M | 40 | 4 |
| Convenience stores | 36 | #1,616 of 2,261 | 26 | 13.6 | $4.2M | 53 | Under 3 |
| Home repair trades | 36 | #1,661 of 2,057 | 25 | 13.1 | $1.9M | 78 | 32 |
| Doctors, dentists and clinics | 35 | #1,913 of 2,394 | 230 | 120.7 | $107K | 70 | 55 |
| Landscaping and lawn care | 34 | #1,185 of 1,493 | 13 | 6.8 | $1.6M | 56 | 14 |
| Pet businesses | 33 | #1,804 of 2,200 | 33 | 17.3 | $428K | 49 | 9 |
| Insurance agencies | 32 | #1,740 of 2,272 | 28 | 14.7 | $1.2M | 94 | 23 |
| Restaurants and cafes | 31 | #1,992 of 2,405 | 229 | 120.2 | $288K | 78 | 85 |
| Gas stations | 28 | #2,031 of 2,358 | 45 | 23.6 | $1.2M | 51 | 34 |
| Sit-down restaurants | 28 | #2,110 of 2,405 | 115 | 60.4 | $573K | 86 | 49 |
| HVAC and plumbing | 25 | #1,584 of 1,707 | 16 | 8.4 | $3M | 62 | 21 |
| Pet stores | 22 | #887 of 974 | 6 | 3.1 | $2.4M | 52 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 2.1 | $5.3M | 84 | 5 |
| Nail salons | Not scored | Not scored | 4 | 2.1 | $4.3M | 256 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.6 | $15.7M | 186 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 1.6 | $8.2M | 33 | 3 |
| Laundromats | Not scored | Not scored | 2 | 1.0 | $16.8M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.0 | $10.5M | Too few | 4 |
| Property management | Not scored | Not scored | 2 | 1.0 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.5 | $21.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Marinette County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $20.9M | $1,098 | 115 |
| Gasoline and other fuels | $54.2M | $2,847 | 110 |
| Food away from home | $65.9M | $3,461 | 85 |
| Groceries | $108.5M | $5,694 | 90 |
| Personal care products and services | $17.1M | $897 | 89 |
| Child care and other personal services | $6M | $317 | 55 |
| Memberships, classes and admissions | $13.4M | $706 | 72 |
| Medical and dental services | $24.6M | $1,289 | 100 |
| Pets | $14.1M | $741 | 82 |
| Clothing, shoes and related services | $33.7M | $1,767 | 86 |
| Vehicle insurance | $33.2M | $1,740 | 89 |
| Home repairs, maintenance and insurance | $47.2M | $2,479 | 82 |
| Lawn care, cleaning and other household services | $21.4M | $1,123 | 79 |
| Rent and homeowner costs | $247.3M | $12,979 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Marinette County
- Population, 2025 estimate
- 42,574+1.6% since 2020
- Households
- 19,051
- Median age
- 47.6
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.0
- Land area
- 1,400 sq. mi.
- People per square mile
- 30
- Median household income
- $63,809+26.8% vs. 2015–2019, before inflation
- Average household income
- $79,117
- Median home value
- $158,600
- Jobs located here
- 17,150
- Daytime population
- 41,438Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Marinette County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Marinette County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Marinette County, WI growing?
Population estimates put Marinette County at 42,574 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 19,051 households. Median household income rose 26.8% from the 2015–2019 survey, before inflation.
How much do households in Marinette County, WI spend?
Households in Marinette County spend about $247.3M a year on rent and homeowner costs, $108.5M on groceries and $65.9M on food away from home. Set against the U.S., households in Marinette County spend the most on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and the least on child care and other personal services (55).
Which business types have the highest market scores in Marinette County, WI?
The highest Groundwork market scores in Marinette County are for gyms and studios (68), bakeries and dessert shops (67) and barbershops (66). Marinette County ranks #314 of 2,088 scored counties for gyms and studios.
How does Marinette County, WI compare with the U.S.?
The median household income in Marinette County is $63,809 a year, 21% below the U.S. median of $80,734. The population rose 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $158,600, against $332,700 for the U.S. For its number of households, Marinette County has the most map listings, relative to the U.S., for gas stations (2.2 times the U.S. rate) and the fewest for real estate businesses (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 44 of the 56 business types have a score in Marinette County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Marinette County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Marinette County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Marinette County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.