Fitness and classes · County · Wisconsin
Gyms in Door County, WI
How Door County, WI compares with other counties and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #624 of 1,792 scored counties
#18 of 55 scored counties in Wisconsin
- Listings
- 13
- 5 chain locations (38%)
- Official establishments
- 3
- All fitness and recreational sports centers
- Household spending a year
- $13.5M
- On memberships, classes and admissions · $903 a household
- Spending per listing
- $1M
- 20% below the U.S.
- Listings per 10k households
- 8.7
- 14% above the U.S.
- Population, 2025
- 30,616
- +1.6% since 2020
See the gyms around any address in Door County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Door County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 13 gyms in Door County. 5 of them (38%) are chain locations, against 28% across the U.S. That comes to 8.7 for every 10,000 households, 14% above the U.S. rate of 7.6.
Households in Door County spend about $13.5M a year on memberships, classes and admissions, or $903 per household, 8% below the U.S. average. Spread across 13 gyms, that is $1M per gym, 20% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.
Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in Door County in 2023. That is one for every 4,995 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 2 SBA-backed loans worth $716K have gone to businesses classed as fitness and recreational sports centers in Door County.
Between 2020 and 2025, the population of Door County grew 1.6%, slower than the U.S. (+3.1%). For gyms, Door County has a Groundwork market score of 58 (upper middle): #624 of 1,792 scored counties and #18 of 55 scored counties in Wisconsin.
How Door County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Door County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.7 | 7.4 | 7.6 |
| Spending per listing | $1M | $1.2M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 4,995 | 2,966 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +9.1% | +5.8% |
| Population growth, 2020–2025 | +1.6% | +1.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $903 | $921 | $983 |
| Median household income | $74,795 | $77,485 | $80,734 |
| Groundwork market score | 58 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5 → 3All fitness and recreational sports centers
- Employees, 2023
- 132
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 135 chain locations
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $716K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Door County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Door County
- Population, 2025 estimate
- 30,616+1.6% since 2020
- Households
- 14,986
- Median age
- 53.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 482 sq. mi.
- People per square mile
- 63
- Median household income
- $74,795+21.5% vs. 2015–2019, before inflation
- Average household income
- $105,001
- Median home value
- $342,600
- Jobs located here
- 12,670
- Daytime population
- 28,917Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Door County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Door County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for gyms, numbered among those based in Wisconsin, with Door County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 77 | 12 | 5.6 | $1.8M | +2.9% | #101 of 1,792 |
| 2Washington County, WI | 74 | 37 | 6.5 | $1.7M | +1.8% | #147 of 1,792 |
| 3Oconto County, WI | 70 | 6 | 3.6 | $2.4M | +2.9% | #219 of 1,792 |
| 4Marathon County, WI | 69 | 36 | 6.2 | $1.4M | +1.0% | #256 of 1,792 |
| 5Manitowoc County, WI | 67 | 19 | 5.4 | $1.4M | +0.4% | #293 of 1,792 |
| 6Clark County, WI | 66 | 6 | 4.7 | $1.7M | +1.2% | #310 of 1,792 |
| 7Racine County, WI | 65 | 43 | 5.3 | $1.7M | +0.4% | #350 of 1,792 |
| 8Columbia County, WI | 63 | 19 | 7.9 | $1.2M | −0.7% | #432 of 1,792 |
| 9Walworth County, WI | 62 | 36 | 8.4 | $1.2M | +0.8% | #466 of 1,792 |
| 10Winnebago County, WI | 61 | 40 | 5.5 | $1.6M | +1.4% | #480 of 1,792 |
| 18Door County, WI | 58 | 13 | 8.7 | $1M | +1.6% | #624 of 1,792 |
Other business types in Door County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Door County, WI?
There are 13 gyms on map listings in Door County as of September 2026. 5 of them (38%) are chain locations. The listings count gyms and fitness centers. Official counts show 3 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.
How much do households in Door County, WI spend on memberships, classes and admissions?
About $13.5M a year, or $903 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 13 gyms on map listings, it comes to $1M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 14,986 households in Door County and national spending patterns by income.
How does Door County, WI compare with the U.S. for gyms?
Door County has 8.7 gyms per 10,000 households, 14% above the U.S. rate of 7.6. Spending per gym is $1M, 20% below the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Door County would have about 10, against 13 on map listings. There is one business with payroll in the industry for every 4,995 households, against one for every 3,109 across the U.S.
How fast is Door County, WI growing?
Population estimates put Door County at 30,616 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 14,986 households. The median household income in Door County is $74,795 a year, 7% below the U.S. median of $80,734. That rose 21.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Door County scores 58 for gyms (upper middle), #624 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Door County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Door County
Screening a site or an acquisition in Door County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Door County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.