Groundwork

Funeral services · County · Wisconsin

Funeral homes in Door County, WI

The funeral homes in Door County, WI, the household spending behind them and how the market ranks against other counties.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$2.6M
On funerals · $177 a household
Spending per listing
$882K
30% above the U.S.
Listings per 10k households
2.0
5% below the U.S.
Population, 2025
30,616
+1.6% since 2020

See the funeral homes around any address in Door County

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Door County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $177 per household (24% above the U.S. average), households in Door County spend about $2.6M a year on funerals. That is about $882K of household spending for each home on map listings, 30% above the U.S. figure of $679K.

Door County has 3 funeral homes on map listings as of September 2026. Per 10,000 households, that is 2.0, 5% below the U.S. rate of 2.1.

Official counts don’t publish a figure for funeral homes and funeral services in Door County, since they leave out counts under 3. Since fiscal 2022, 1 SBA-backed loan worth $640K has gone to businesses classed as funeral homes and funeral services in Door County.

Between 2020 and 2025, the population of Door County grew 1.6%, slower than the U.S. (+3.1%). With 3 funeral homes on map listings, Door County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Door County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Door County, WI compared with Wisconsin and the U.S.
MeasureDoor CountyWisconsinU.S.
Listings per 10k households2.02.62.1
Spending per listing$882K$544K$679K
Households per official establishmentn/a6,0048,510
Official establishment growth, 2019–2023n/a−1.7%−1.7%
Population growth, 2020–2025+1.6%+1.3%+3.1%
Spending per household on funerals$177$140$143
Median household income$74,795$77,485$80,734
Groundwork market scoreNot scored33

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
30 chain locations
Listings at the U.S. rate for this spending
4The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$640K

SBA-backed loans to businesses classed as funeral homes and funeral services in Door County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Door County

Population, 2025 estimate
30,616+1.6% since 2020
Households
14,986
Median age
53.6
Homes lived in by their owners
78%
Vehicles per household
2.0
Land area
482 sq. mi.
People per square mile
63
Median household income
$74,795+21.5% vs. 2015–2019, before inflation
Average household income
$105,001
Median home value
$342,600
Jobs located here
12,670
Daytime population
28,917Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Door County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of Door County. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for funeral homes, numbered among those based in Wisconsin, with Door County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Waukesha County, WI73321.9$850K+2.4%#186 of 1,472
2Washington County, WI7081.4$1.1M+1.8%#229 of 1,472
3Dane County, WI65311.2$897K+4.9%#350 of 1,472
4St. Croix County, WI6182.1$618K+4.7%#460 of 1,472
5Ozaukee County, WI61133.4$483K+3.0%#468 of 1,472
6Waushara County, WI5854.7$364K+2.8%#526 of 1,472
7Kenosha County, WI57101.5$848K−0.4%#528 of 1,472
8Wood County, WI5782.5$671K−0.2%#534 of 1,472
9Racine County, WI56162.0$718K+0.4%#553 of 1,472
10Sheboygan County, WI56112.2$659K0.0%#556 of 1,472
Door County, WINot scored32.0$882K+1.6%

Other business types in Door County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in Door County, WI?

Map listings as of September 2026 show 3 funeral homes in Door County. The listings count funeral homes, mortuaries and cremation services. No official count is published for funeral homes and funeral services in Door County: counts under 3 are left out.

How much do households in Door County, WI spend on funerals?

About $2.6M a year, or $177 per household. That is 24% above the U.S. average (an index of 124, where 100 is the U.S. average). Spread across the 3 funeral homes on map listings, it comes to $882K per home. It is estimated from the incomes of the 14,986 households in Door County and national spending patterns by income.

How does Door County, WI compare with the U.S. for funeral homes?

Door County has 2.0 funeral homes per 10,000 households, 5% below the U.S. rate of 2.1. Spending per home is $882K, 30% above the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Door County would have about 4, against 3 on map listings.

How fast is Door County, WI growing?

Population estimates put Door County at 30,616 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 14,986 households. The median household income in Door County is $74,795 a year, 7% below the U.S. median of $80,734. That rose 21.5% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Door County has no market score for funeral homes: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Door County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in Door County

Screening a site or an acquisition in Door County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Door County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.