Auto · County · Wisconsin
Car washes and detailers in Door County, WI
Competitor counts, household spending and official business counts for car washes and detailers in Door County, WI, set against other counties and the U.S.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $17.1M
- On vehicle maintenance and repairs · $1,141 a household
- Spending per listing
- $5.7M
- 2.3 times the U.S.
- Listings per 10k households
- 2.0
- 47% below the U.S.
- Population, 2025
- 30,616
- +1.6% since 2020
See the car washes and detailers around any address in Door County
The site report maps the car washes and detailers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Door County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Door County spend about $17.1M a year on vehicle maintenance and repairs, or $1,141 per household, 19% above the U.S. average. Spread across 3 car washes and detailers, that is $5.7M per location, 2.3 times the U.S. figure of $2.5M. The spending figure covers all vehicle maintenance and repairs, not only car washes and detailers.
There are 3 car washes and detailers on map listings in Door County as of September 2026. That comes to 2.0 for every 10,000 households, 47% below the U.S. rate of 3.8.
Official counts don’t publish a figure for car washes in Door County, since they leave out counts under 3.
Between 2020 and 2025, the population of Door County grew 1.6%, slower than the U.S. (+3.1%). With 3 car washes and detailers on map listings, Door County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Door County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the car washes and detailers counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Door County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.0 | 3.3 | 3.8 |
| Spending per listing | $5.7M | $3.2M | $2.5M |
| Households per official establishment | n/a | 9,500 | 6,523 |
| Official establishment growth, 2019–2023 | n/a | +22.0% | +16.7% |
| Population growth, 2020–2025 | +1.6% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,141 | $1,061 | $958 |
| Median household income | $74,795 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 74 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 30 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as car washes in Door County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Door County
- Population, 2025 estimate
- 30,616+1.6% since 2020
- Households
- 14,986
- Median age
- 53.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.0
- Land area
- 482 sq. mi.
- People per square mile
- 63
- Median household income
- $74,795+21.5% vs. 2015–2019, before inflation
- Average household income
- $105,001
- Median home value
- $342,600
- Jobs located here
- 12,670
- Daytime population
- 28,917Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Door County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the car washes and detailers on map listings by name and distance.
Or open the report at the center of Door County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCar washes and detailing across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for car washes and detailers, numbered among those based in Wisconsin, with Door County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Walworth County, WI | 84 | 11 | 2.6 | $4.7M | +0.8% | #39 of 1,451 |
| 2Oconto County, WI | 84 | 6 | 3.6 | $3.5M | +2.9% | #40 of 1,451 |
| 3Portage County, WI | 80 | 8 | 2.7 | $4.2M | +2.2% | #56 of 1,451 |
| 4Washington County, WI | 80 | 19 | 3.3 | $3.5M | +1.8% | #58 of 1,451 |
| 5Dane County, WI | 78 | 73 | 2.9 | $3.4M | +4.9% | #77 of 1,451 |
| 6Manitowoc County, WI | 77 | 10 | 2.8 | $3.8M | +0.4% | #92 of 1,451 |
| 7Dunn County, WI | 77 | 6 | 3.4 | $3.4M | +1.7% | #95 of 1,451 |
| 8Sauk County, WI | 75 | 9 | 3.2 | $3.5M | +1.3% | #119 of 1,451 |
| 9Marathon County, WI | 75 | 21 | 3.6 | $3.1M | +1.0% | #127 of 1,451 |
| 10Rock County, WI | 75 | 25 | 3.7 | $2.9M | +1.7% | #128 of 1,451 |
| Door County, WI | Not scored | 3 | 2.0 | $5.7M | +1.6% |
Other business types in Door County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many car washes and detailers are in Door County, WI?
As of September 2026, map listings count 3 car washes and detailers in Door County. The listings count car washes and detailers. No official count is published for car washes in Door County: counts under 3 are left out.
How much do households in Door County, WI spend on vehicle maintenance and repairs?
About $17.1M a year, or $1,141 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). Spread across the 3 car washes and detailers on map listings, it comes to $5.7M per location. That spending covers all vehicle maintenance and repairs, which car washes and detailers share with other businesses in the trade. It is estimated from the incomes of the 14,986 households in Door County and national spending patterns by income.
How does Door County, WI compare with the U.S. for car washes and detailers?
Door County has 2.0 car washes and detailers per 10,000 households, 47% below the U.S. rate of 3.8. Spending per location is $5.7M, 2.3 times the U.S. figure of $2.5M. At the U.S. ratio of car washes and detailers to household spending, Door County would have about 7, against 3 on map listings.
How fast is Door County, WI growing?
Population estimates put Door County at 30,616 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 14,986 households. The median household income in Door County is $74,795 a year, 7% below the U.S. median of $80,734. That rose 21.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Door County has no market score for car washes and detailers: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Door County. It maps the car washes and detailers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for car washes and detailers · All 56 business types in Door County
Screening a site or an acquisition in Door County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Door County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.