Groundwork

County profile · Wisconsin

Menominee County, WI market data

Population, household spending and competition for 56 business types in Menominee County, each scored against other counties.

Population, 2025
4,199
−1.4% since 2020
Households
1,405
Median household income
$62,108
Median home value
$110,200
Jobs located here
1,834
Market scores
Not scored
Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

A site report maps the competitors on map listings around any address in Menominee County by name and distance, and the households and spending within reach. Or open the report at the center of Menominee County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

An estimated 4,199 people live in Menominee County, in 1,405 households. Between 2020 and 2025, the population of Menominee County declined 1.4%, against +3.1% for the U.S. The median household income in Menominee County is $62,108 a year, 23% below the U.S. median of $80,734.

Set against the U.S., households in Menominee County spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (56).

Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

Menominee County is part of the Shawano area.

All 56 business types in Menominee County

Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Menominee County, WI, listings, listings per 10,000 households, spending per listing and official establishments
Business typeListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Restaurants and cafes642.7$808K2184
Grocery and convenience stores428.5$2M59Under 3
Gas stations321.4$1.3M55Under 3
Sit-down restaurants321.4$1.6M243Under 3
Child care and preschools214.2$227KToo fewUnder 3
Doctors, dentists and clinics214.2$908KToo fewUnder 3
Grocery stores214.2$4MToo fewUnder 3
Barbershops17.1$1.2MToo fewUnder 3
Coffee shops and cafes17.1$4.8MToo fewUnder 3
Convenience stores17.1$7.9MToo fewUnder 3
Fast food and sandwich shops17.1$4.8MToo fewUnder 3
Gyms17.1$996KToo fewUnder 3
Gyms, studios and classes17.1$996KToo fewUnder 3
Salons, barbers and spas17.1$1.2MToo fewUnder 3
Auto repair and car care00.0None listedNone listedUnder 3
Auto repair shops00.0None listedNone listedUnder 3
Bakeries and dessert shops00.0None listedNone listedUnder 3
Car washes and detailing00.0None listedNone listedUnder 3
Chiropractors00.0None listedNone listedUnder 3
Clothing and shoe stores00.0None listedNone listedUnder 3
Clothing, shoes and laundry00.0None listedNone listedUnder 3
Collision repair and body shops00.0None listedNone listedUnder 3
Dentists and orthodontists00.0None listedNone listedUnder 3
Dry cleaners00.0None listedNone listedUnder 3
Electricians00.0None listedNone listedUnder 3
Funeral homes00.0None listedNone listedUnder 3
Hair salons00.0None listedNone listedUnder 3
Home inspectors00.0None listedNone listedUnder 3
Home repair trades00.0None listedNone listedUnder 3
House cleaning00.0None listedNone listedUnder 3
HVAC and plumbing00.0None listedNone listedUnder 3
Insurance agencies00.0None listedNone listedUnder 3
Landscaping and lawn care00.0None listedNone listedUnder 3
Laundromats00.0None listedNone listedUnder 3
Lawn, cleaning and pest control00.0None listedNone listedUnder 3
Martial arts and dance studios00.0None listedNone listedUnder 3
Mortgage brokers and lenders00.0None listedNone listedUnder 3
Nail salons00.0None listedNone listedUnder 3
Oil change and quick lube00.0None listedNone listedUnder 3
Optometrists and eye care00.0None listedNone listedUnder 3
Pest control00.0None listedNone listedUnder 3
Pet businesses00.0None listedNone listedUnder 3
Pet grooming and boarding00.0None listedNone listedUnder 3
Pet stores00.0None listedNone listedUnder 3
Physical therapy00.0None listedNone listedUnder 3
Pizza00.0None listedNone listedUnder 3
Primary care and pediatrics00.0None listedNone listedUnder 3
Property management00.0None listedNone listedUnder 3
Real estate00.0None listedNone listedUnder 3
Real estate agents and brokers00.0None listedNone listedUnder 3
Roofing and gutters00.0None listedNone listedUnder 3
Spas and skin care00.0None listedNone listedUnder 3
Tire shops00.0None listedNone listedUnder 3
Urgent care and walk-in clinics00.0None listedNone listedUnder 3
Veterinarians00.0None listedNone listedUnder 3
Yoga, Pilates and fitness studios00.0None listedNone listedUnder 3

Household spending in Menominee County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Menominee County, WI by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$1.5M$1,067111
Gasoline and other fuels$3.9M$2,786107
Food away from home$4.8M$3,44985
Groceries$7.9M$5,64489
Personal care products and services$1.2M$89089
Child care and other personal services$453K$32356
Memberships, classes and admissions$996K$70972
Medical and dental services$1.8M$1,292100
Pets$1M$74081
Clothing, shoes and related services$2.5M$1,76586
Vehicle insurance$2.4M$1,69587
Home repairs, maintenance and insurance$3.5M$2,47182
Lawn care, cleaning and other household services$1.6M$1,11579
Rent and homeowner costs$18.2M$12,92078

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Menominee County

Population, 2025 estimate
4,199−1.4% since 2020
Households
1,405
Median age
36.0
Homes lived in by their owners
76%
Vehicles per household
1.9
Land area
358 sq. mi.
People per square mile
12
Median household income
$62,108
Average household income
$79,064
Median home value
$110,200
Jobs located here
1,834
Daytime population
4,683Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Menominee County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Menominee County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Menominee County is part of the Shawano, WI area.

Questions

How fast is Menominee County, WI growing?

Population estimates put Menominee County at 4,199 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 1,405 households.

How much do households in Menominee County, WI spend?

Households in Menominee County spend about $18.2M a year on rent and homeowner costs, $7.9M on groceries and $4.8M on food away from home. Relative to the U.S., household spending in Menominee County runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (56).

Which business types have the highest market scores in Menominee County, WI?

The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How does Menominee County, WI compare with the U.S.?

Median household income in Menominee County is $62,108, 23% below the U.S. median of $80,734. The population fell 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $110,200, against $332,700 for the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Markets with fewer than 5 map listings of the type, and counties under 10,000 people, aren’t scored, since a few businesses can swing their figures.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Menominee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in Wisconsin · Every U.S. market · How we measure

Screening a site or an acquisition in Menominee County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Menominee County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.