County profile · Wisconsin
Kewaunee County, WI market data
Population, household spending and competition for 56 business types in Kewaunee County, each scored against other counties.
- Population, 2025
- 20,758
- +1.0% since 2020
- Households
- 8,357
- Median household income
- $82,725
- +25.0% vs. 2015–2019, before inflation
- Median home value
- $222,200
- Jobs located here
- 6,613
- Highest market score
- 83
- Fast food and sandwich shops, #83 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Kewaunee County by name and distance, and the households and spending within reach. Or open the report at the center of Kewaunee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 20,758 people live in Kewaunee County, in 8,357 households. Between 2020 and 2025, the population of Kewaunee County grew 1.0%, slower than the U.S. (+3.1%). The median household income in Kewaunee County is $82,725 a year, 2% above the U.S. median of $80,734. That rose 25.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Kewaunee County spend the most on vehicle maintenance and repairs (an index of 136, where 100 is the U.S. average) and the least on child care and other personal services (69).
The highest Groundwork market scores in Kewaunee County are for fast food and sandwich shops (83); dentists and orthodontists (80); and salons, barbers and spas (76). Kewaunee County ranks #83 of 2,222 scored counties for fast food and sandwich shops.
Kewaunee County is part of the Green Bay metro area. For its number of households, Kewaunee County has the most map listings, relative to the U.S., for gas stations (64% above the U.S. rate) and the fewest for real estate businesses (66% below the U.S. rate).
All 56 business types in Kewaunee County
Highest Groundwork market score first. Each score compares Kewaunee County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 83 | #83 of 2,222 | 5 | 6.0 | $6.6M | 216 | 7 |
| Dentists and orthodontists | 80 | #67 of 1,886 | 5 | 6.0 | $2.4M | 243 | 4 |
| Salons, barbers and spas | 76 | #133 of 2,385 | 19 | 22.7 | $442K | 208 | Under 3 |
| Pizza | 74 | #198 of 2,090 | 6 | 7.2 | $5.5M | 108 | 7 |
| Coffee shops and cafes | 73 | #227 of 2,063 | 5 | 6.0 | $6.6M | 178 | Under 3 |
| Real estate | 71 | #189 of 2,229 | 11 | 13.2 | Index only | 248 | 3 |
| Clothing, shoes and laundry | 71 | #341 of 2,210 | 9 | 10.8 | $1.8M | 208 | Under 3 |
| Hair salons | 69 | #327 of 2,339 | 15 | 17.9 | $560K | 130 | Under 3 |
| Auto repair and car care | 69 | #377 of 2,401 | 26 | 31.1 | $418K | 156 | 14 |
| Clothing and shoe stores | 69 | #402 of 2,087 | 7 | 8.4 | $2.3M | 185 | Under 3 |
| Real estate agents and brokers | 64 | #381 of 2,176 | 9 | 10.8 | Index only | 241 | Under 3 |
| Auto repair shops | 64 | #545 of 2,378 | 15 | 17.9 | $725K | 163 | 13 |
| Gyms, studios and classes | 62 | #526 of 2,088 | 10 | 12.0 | $738K | 111 | Under 3 |
| Doctors, dentists and clinics | 62 | #675 of 2,394 | 55 | 65.8 | $217K | 142 | 15 |
| Grocery stores | 56 | #803 of 2,070 | 5 | 6.0 | $10.2M | 110 | 4 |
| Home repair trades | 51 | #969 of 2,057 | 8 | 9.6 | $2.9M | 118 | 19 |
| Gas stations | 48 | #1,271 of 2,358 | 15 | 17.9 | $1.8M | 77 | 14 |
| Grocery and convenience stores | 45 | #1,403 of 2,402 | 23 | 27.5 | $2.2M | 66 | 6 |
| Restaurants and cafes | 45 | #1,424 of 2,405 | 102 | 122.1 | $324K | 87 | 33 |
| Insurance agencies | 44 | #1,307 of 2,272 | 10 | 12.0 | $1.7M | 134 | 11 |
| Pet businesses | 43 | #1,383 of 2,200 | 10 | 12.0 | $713K | 81 | 8 |
| Chiropractors | 32 | #1,233 of 1,490 | 9 | 10.8 | $1.3M | 55 | 5 |
| Sit-down restaurants | 32 | #1,974 of 2,405 | 59 | 70.6 | $559K | 84 | 25 |
| Lawn, cleaning and pest control | 31 | #1,544 of 1,771 | 9 | 10.8 | $1.1M | 68 | 13 |
| Landscaping and lawn care | 30 | #1,274 of 1,493 | 6 | 7.2 | $1.7M | 59 | 9 |
| Optometrists and eye care | 29 | #1,107 of 1,302 | 7 | 8.4 | $1.7M | 54 | 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 4.8 | $2.7M | 88 | 3 |
| Convenience stores | Not scored | Not scored | 4 | 4.8 | $12.8M | 163 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 4.8 | $1.8M | 142 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.8 | $5.7M | 120 | 11 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 4.8 | $1.8M | 70 | 3 |
| Bakeries and dessert shops | Not scored | Not scored | 3 | 3.6 | $11M | 266 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 3.6 | $1.1M | 112 | Under 3 |
| Funeral homes | Not scored | Not scored | 3 | 3.6 | $467K | 69 | 3 |
| House cleaning | Not scored | Not scored | 3 | 3.6 | $3.4M | 54 | 4 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 3.6 | $2.5M | 122 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 3.6 | $4M | 223 | 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.6 | $2.4M | 87 | 5 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 3.6 | $2.5M | 61 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 2.4 | $4.2M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.4 | $5.4M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 2.4 | $11.4M | Too few | 8 |
| Property management | Not scored | Not scored | 2 | 2.4 | Index only | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.4 | $11.4M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 2.4 | $5.4M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.2 | $8.4M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.2 | $7.1M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.2 | $11.9M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 1.2 | $8.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Kewaunee County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.9M | $1,301 | 136 |
| Gasoline and other fuels | $27.7M | $3,315 | 128 |
| Food away from home | $33M | $3,949 | 97 |
| Groceries | $51.2M | $6,128 | 97 |
| Personal care products and services | $8.4M | $1,006 | 100 |
| Child care and other personal services | $3.4M | $403 | 69 |
| Memberships, classes and admissions | $7.4M | $883 | 90 |
| Medical and dental services | $11.9M | $1,428 | 111 |
| Pets | $7.1M | $853 | 94 |
| Clothing, shoes and related services | $16.4M | $1,968 | 96 |
| Vehicle insurance | $16.8M | $2,007 | 103 |
| Home repairs, maintenance and insurance | $22.9M | $2,735 | 91 |
| Lawn care, cleaning and other household services | $10.3M | $1,235 | 87 |
| Rent and homeowner costs | $118.3M | $14,160 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Kewaunee County
- Population, 2025 estimate
- 20,758+1.0% since 2020
- Households
- 8,357
- Median age
- 45.0
- Homes lived in by their owners
- 86%
- Vehicles per household
- 2.3
- Land area
- 343 sq. mi.
- People per square mile
- 60
- Median household income
- $82,725+25.0% vs. 2015–2019, before inflation
- Average household income
- $98,858
- Median home value
- $222,200
- Jobs located here
- 6,613
- Daytime population
- 16,138Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kewaunee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Kewaunee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Kewaunee County, WI growing?
Population estimates put Kewaunee County at 20,758 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 8,357 households. Against the 2015–2019 survey, median household income rose 25.0%, before inflation.
How much do households in Kewaunee County, WI spend?
Households in Kewaunee County spend about $118.3M a year on rent and homeowner costs, $51.2M on groceries and $33M on food away from home. Relative to the U.S., household spending in Kewaunee County runs highest on vehicle maintenance and repairs (an index of 136, where 100 is the U.S. average) and lowest on child care and other personal services (69).
Which business types have the highest market scores in Kewaunee County, WI?
Of the business types scored in Kewaunee County, fast food and sandwich shops (83); dentists and orthodontists (80); and salons, barbers and spas (76) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #83 of 2,222 scored counties.
How does Kewaunee County, WI compare with the U.S.?
Median household income in Kewaunee County is $82,725, 2% above the U.S. median of $80,734. The population rose 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $222,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (64% above the U.S. rate) and lowest for real estate businesses (66% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 26 of the 56 business types have a score in Kewaunee County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kewaunee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Kewaunee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kewaunee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.