Groundwork

Health care · County · Wisconsin

Urgent care and walk-in clinics in Brown County, WI

How Brown County, WI compares with other counties and the U.S. for urgent care and walk-in clinics: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 68 out of 100: Upper middle

Ranked #50 of 325 scored counties
#3 of 6 scored counties in Wisconsin

Listings
5
0 chain locations (0%)
Official establishments
8
Businesses with payroll, 2023
Household spending a year
$160.1M
On medical and dental services · $1,443 a household
Spending per listing
$32M
30% above the U.S.
Listings per 10k households
0.5
In line with the U.S.
Population, 2025
275,803
+2.6% since 2020

See the urgent care and walk-in clinics around any address in Brown County

The site report maps the urgent care and walk-in clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 5 urgent care and walk-in clinics in Brown County. None of them are chain locations, against 24% across the U.S. That is 0.5 per 10,000 households, in line with the U.S. rate of 0.5.

Households in Brown County spend about $160.1M a year on medical and dental services, or $1,443 per household, 12% above the U.S. average. That works out to $32M per clinic, 30% above the U.S. figure of $24.5M. That spending covers all medical and dental services, which urgent care and walk-in clinics share with other businesses in the trade.

The official count of businesses with payroll classed as freestanding emergency and urgent care centers in Brown County was 8 in 2023. That is one for every 13,867 households, against one for every 12,867 across the U.S.

Population estimates show Brown County grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for urgent care and walk-in clinics in Brown County is 68 (upper middle), #50 of 325 scored counties and #3 of 6 scored counties in Wisconsin. That puts it in the top quarter of counties.

How Brown County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the urgent care and walk-in clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Urgent care and walk-in clinics in Brown County, WI compared with Wisconsin and the U.S.
MeasureBrown CountyWisconsinU.S.
Listings per 10k households0.50.30.5
Spending per listing$32M$46.2M$24.5M
Households per official establishment13,86726,66112,867
Official establishment growth, 2019–2023n/a−13.9%+32.0%
Population growth, 2020–2025+2.6%+1.3%+3.1%
Spending per household on medical and dental services$1,443$1,435$1,288
Median household income$79,649$77,485$80,734
Groundwork market score6879

Official counts and lending

Businesses

Official establishments, 2019 to 2023
9 → 8
Employees, 2023
172
Annual payroll, 2023
$15.3M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
50 chain locations
Listings at the U.S. rate for this spending
7The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as freestanding emergency and urgent care centers in Brown County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Brown County

Population, 2025 estimate
275,803+2.6% since 2020
Households
110,933
Median age
39.1
Homes lived in by their owners
66%
Vehicles per household
1.8
Land area
530 sq. mi.
People per square mile
511
Median household income
$79,649+27.8% vs. 2015–2019, before inflation
Average household income
$102,662
Median home value
$266,000
Jobs located here
158,307
Daytime population
294,973Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Brown County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the urgent care and walk-in clinics on map listings by name and distance.

Or open the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.

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Urgent care and walk-in clinics across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for urgent care and walk-in clinics, numbered among those based in Wisconsin, with Brown County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for urgent care and walk-in clinics by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Dane County, WI9150.2$78.8M+4.9%#1 of 325
2Waukesha County, WI7490.5$31.5M+2.4%#27 of 325
3Brown County, WI6850.5$32M+2.6%#50 of 325
4Milwaukee County, WI65140.4$37.5M−1.5%#61 of 325
5Winnebago County, WI5160.8$16.9M+1.4%#157 of 325
6Racine County, WI4270.9$16.5M+0.4%#214 of 325

Other business types in Brown County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many urgent care and walk-in clinics are in Brown County, WI?

Brown County has 5 urgent care and walk-in clinics on map listings as of September 2026. None of them are chain locations. The listings count urgent care and walk-in clinics. Official counts show 8 businesses with payroll classed as freestanding emergency and urgent care centers in 2023.

How much do households in Brown County, WI spend on medical and dental services?

About $160.1M a year, or $1,443 per household. That is 12% above the U.S. average (an index of 112, where 100 is the U.S. average). Spread across the 5 urgent care and walk-in clinics on map listings, it comes to $32M per clinic. The spending figure covers all medical and dental services, not only urgent care and walk-in clinics. It is estimated from the incomes of the 110,933 households in Brown County and national spending patterns by income.

How does Brown County, WI compare with the U.S. for urgent care and walk-in clinics?

Brown County has 0.5 urgent care and walk-in clinics per 10,000 households, in line with the U.S. rate of 0.5. Spending per clinic is $32M, 30% above the U.S. figure of $24.5M. At the national ratio of urgent care and walk-in clinics to household spending, Brown County would have about 7, against 5 on map listings. There is one business with payroll in the industry for every 13,867 households, against one for every 12,867 across the U.S.

How fast is Brown County, WI growing?

Population estimates put Brown County at 275,803 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 110,933 households. The median household income in Brown County is $79,649 a year, in line with the U.S. median of $80,734. That rose 27.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Brown County scores 68 for urgent care and walk-in clinics (upper middle), #50 of 325 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Brown County. It maps the urgent care and walk-in clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for urgent care and walk-in clinics · All 56 business types in Brown County

Screening a site or an acquisition in Brown County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.