Auto · County · Wisconsin
Car washes and detailers in Brown County, WI
How Brown County, WI compares with other counties and the U.S. for car washes and detailers: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #370 of 1,451 scored counties
#25 of 36 scored counties in Wisconsin
- Listings
- 44
- 8 chain locations (18%)
- Official establishments
- 17
- Businesses with payroll, 2023
- Household spending a year
- $117.2M
- On vehicle maintenance and repairs · $1,057 a household
- Spending per listing
- $2.7M
- 6% above the U.S.
- Listings per 10k households
- 4.0
- 5% above the U.S.
- Population, 2025
- 275,803
- +2.6% since 2020
See the car washes and detailers around any address in Brown County
The site report maps the car washes and detailers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,057 per household (10% above the U.S. average), households in Brown County spend about $117.2M a year on vehicle maintenance and repairs. That is about $2.7M of household spending for each location on map listings, 6% above the U.S. figure of $2.5M. The spending figure covers all vehicle maintenance and repairs, not only car washes and detailers.
Brown County has 44 car washes and detailers on map listings as of September 2026. Of those, 8 are chain locations, or 18%, against 23% across the U.S. That is 4.0 per 10,000 households, 5% above the U.S. rate of 3.8.
In 2023, official counts showed 17 businesses with payroll in Brown County classed as car washes. That is one for every 6,525 households, against one for every 6,523 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $632K has gone to businesses classed as car washes in Brown County.
Population estimates show Brown County grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for car washes and detailers in Brown County is 64 (upper middle), #370 of 1,451 scored counties and #25 of 36 scored counties in Wisconsin.
How Brown County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the car washes and detailers counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Brown County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.0 | 3.3 | 3.8 |
| Spending per listing | $2.7M | $3.2M | $2.5M |
| Households per official establishment | 6,525 | 9,500 | 6,523 |
| Official establishment growth, 2019–2023 | n/a | +22.0% | +16.7% |
| Population growth, 2020–2025 | +2.6% | +1.3% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $1,057 | $1,061 | $958 |
| Median household income | $79,649 | $77,485 | $80,734 |
| Groundwork market score | 64 | 74 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 12 → 17
- Employees, 2023
- 141
- Annual payroll, 2023
- $3.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 448 chain locations
- Listings at the U.S. rate for this spending
- 47The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $632K
SBA-backed loans to businesses classed as car washes in Brown County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Brown County
- Population, 2025 estimate
- 275,803+2.6% since 2020
- Households
- 110,933
- Median age
- 39.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 530 sq. mi.
- People per square mile
- 511
- Median household income
- $79,649+27.8% vs. 2015–2019, before inflation
- Average household income
- $102,662
- Median home value
- $266,000
- Jobs located here
- 158,307
- Daytime population
- 294,973Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Brown County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the car washes and detailers on map listings by name and distance.
Or open the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCar washes and detailing across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for car washes and detailers, numbered among those based in Wisconsin, with Brown County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Walworth County, WI | 84 | 11 | 2.6 | $4.7M | +0.8% | #39 of 1,451 |
| 2Oconto County, WI | 84 | 6 | 3.6 | $3.5M | +2.9% | #40 of 1,451 |
| 3Portage County, WI | 80 | 8 | 2.7 | $4.2M | +2.2% | #56 of 1,451 |
| 4Washington County, WI | 80 | 19 | 3.3 | $3.5M | +1.8% | #58 of 1,451 |
| 5Dane County, WI | 78 | 73 | 2.9 | $3.4M | +4.9% | #77 of 1,451 |
| 6Manitowoc County, WI | 77 | 10 | 2.8 | $3.8M | +0.4% | #92 of 1,451 |
| 7Dunn County, WI | 77 | 6 | 3.4 | $3.4M | +1.7% | #95 of 1,451 |
| 8Sauk County, WI | 75 | 9 | 3.2 | $3.5M | +1.3% | #119 of 1,451 |
| 9Marathon County, WI | 75 | 21 | 3.6 | $3.1M | +1.0% | #127 of 1,451 |
| 10Rock County, WI | 75 | 25 | 3.7 | $2.9M | +1.7% | #128 of 1,451 |
| 25Brown County, WI | 64 | 44 | 4.0 | $2.7M | +2.6% | #370 of 1,451 |
Other business types in Brown County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care63
- Auto repair shops63
- Collision repair and body shops64
- Car washes and detailing64
- Tire shops74
- Oil change and quick lube35
- Gas stations54
- Insurance agencies29
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many car washes and detailers are in Brown County, WI?
Map listings as of September 2026 show 44 car washes and detailers in Brown County. 8 of them (18%) are chain locations. The listings count car washes and detailers. Official counts show 17 businesses with payroll classed as car washes in 2023.
How much do households in Brown County, WI spend on vehicle maintenance and repairs?
About $117.2M a year, or $1,057 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 44 car washes and detailers on map listings, it comes to $2.7M per location. That spending covers all vehicle maintenance and repairs, which car washes and detailers share with other businesses in the trade. It is estimated from the incomes of the 110,933 households in Brown County and national spending patterns by income.
How does Brown County, WI compare with the U.S. for car washes and detailers?
Brown County has 4.0 car washes and detailers per 10,000 households, 5% above the U.S. rate of 3.8. Spending per location is $2.7M, 6% above the U.S. figure of $2.5M. At the U.S. ratio of car washes and detailers to household spending, Brown County would have about 47, against 44 on map listings. There is one business with payroll in the industry for every 6,525 households, against one for every 6,523 across the U.S.
How fast is Brown County, WI growing?
Population estimates put Brown County at 275,803 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 110,933 households. The median household income in Brown County is $79,649 a year, in line with the U.S. median of $80,734. That rose 27.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Brown County scores 64 for car washes and detailers (upper middle), #370 of 1,451 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Brown County. It maps the car washes and detailers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for car washes and detailers · All 56 business types in Brown County
Screening a site or an acquisition in Brown County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.