Fitness and classes · County · Wisconsin
Yoga, Pilates and fitness studios in Brown County, WI
Competitor counts, household spending and official business counts for yoga, Pilates and fitness studios in Brown County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #530 of 777 scored counties
#19 of 27 scored counties in Wisconsin
- Listings
- 31
- 10 chain locations (32%)
- Official establishments
- 44
- All fitness and recreational sports centers · +15.8% since 2019
- Household spending a year
- $102.5M
- On memberships, classes and admissions · $924 a household
- Spending per listing
- $3.3M
- 19% below the U.S.
- Listings per 10k households
- 2.8
- 17% above the U.S.
- Population, 2025
- 275,803
- +2.6% since 2020
See the yoga, Pilates and fitness studios around any address in Brown County
The site report maps the yoga, Pilates and fitness studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Brown County spend about $102.5M a year on memberships, classes and admissions, or $924 per household, 6% below the U.S. average. That works out to $3.3M per studio, 19% below the U.S. figure of $4.1M. The spending figure covers all memberships, classes and admissions, not only yoga, Pilates and fitness studios.
There are 31 yoga, Pilates and fitness studios on map listings in Brown County as of September 2026. Of those, 10 are chain locations, or 32%, against 18% across the U.S. That is 2.8 per 10,000 households, 17% above the U.S. rate of 2.4.
The official count of businesses with payroll classed as fitness and recreational sports centers in Brown County was 44 in 2023, up 15.8% from 2019. That is one for every 2,521 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (gyms included), not only yoga, Pilates and fitness studios. Since fiscal 2022, 3 SBA-backed loans worth $3.8M have gone to businesses classed as fitness and recreational sports centers in Brown County.
Population estimates show Brown County grew 2.6% from 2020 to 2025, slower than the U.S. (+3.1%). Brown County scores 42 (lower middle) on the Groundwork market score for yoga, Pilates and fitness studios, ranking #530 of 777 scored counties and #19 of 27 scored counties in Wisconsin.
How Brown County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the yoga, Pilates and fitness studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Brown County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 2.2 | 2.4 |
| Spending per listing | $3.3M | $4.2M | $4.1M |
| Households per official establishment (all fitness and recreational sports centers) | 2,521 | 2,966 | 3,109 |
| Official establishment growth, 2019–2023 | +15.8% | +9.1% | +5.8% |
| Population growth, 2020–2025 | +2.6% | +1.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $924 | $921 | $983 |
| Median household income | $79,649 | $77,485 | $80,734 |
| Groundwork market score | 42 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 38 → 44All fitness and recreational sports centers · +15.8% over the period
- Employees, 2023
- 907
- Annual payroll, 2023
- $16.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 3110 chain locations
- Listings at the U.S. rate for this spending
- 25The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $3.8M
SBA-backed loans to businesses classed as fitness and recreational sports centers in Brown County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only yoga, Pilates and fitness studios.
Population and households in Brown County
- Population, 2025 estimate
- 275,803+2.6% since 2020
- Households
- 110,933
- Median age
- 39.1
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.8
- Land area
- 530 sq. mi.
- People per square mile
- 511
- Median household income
- $79,649+27.8% vs. 2015–2019, before inflation
- Average household income
- $102,662
- Median home value
- $266,000
- Jobs located here
- 158,307
- Daytime population
- 294,973Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Brown County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the yoga, Pilates and fitness studios on map listings by name and distance.
Or open the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardYoga, Pilates and fitness studios across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for yoga, Pilates and fitness studios, numbered among those based in Wisconsin, with Brown County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Washington County, WI | 74 | 8 | 1.4 | $7.7M | +1.8% | #48 of 777 |
| 2Rock County, WI | 70 | 6 | 0.9 | $9.4M | +1.7% | #86 of 777 |
| 3Marathon County, WI | 69 | 8 | 1.4 | $6.4M | +1.0% | #98 of 777 |
| 4Racine County, WI | 61 | 12 | 1.5 | $6.1M | +0.4% | #191 of 777 |
| 5Chippewa County, WI | 58 | 5 | 1.8 | $4.5M | +1.9% | #234 of 777 |
| 6St. Croix County, WI | 55 | 10 | 2.7 | $4.5M | +4.7% | #279 of 777 |
| 7Manitowoc County, WI | 54 | 7 | 2.0 | $3.9M | +0.4% | #312 of 777 |
| 8Sauk County, WI | 53 | 5 | 1.8 | $4.9M | +1.3% | #324 of 777 |
| 9Ozaukee County, WI | 53 | 10 | 2.6 | $4.7M | +3.0% | #325 of 777 |
| 10Kenosha County, WI | 53 | 17 | 2.5 | $3.9M | −0.4% | #330 of 777 |
| 19Brown County, WI | 42 | 31 | 2.8 | $3.3M | +2.6% | #530 of 777 |
Other business types in Brown County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes52
- Gyms54
- Yoga, Pilates and fitness studios42
- Martial arts and dance studios65
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many yoga, Pilates and fitness studios are in Brown County, WI?
As of September 2026, map listings count 31 yoga, Pilates and fitness studios in Brown County. 10 of them (32%) are chain locations. The listings count yoga, Pilates, barre and boot-camp studios. Official counts show 44 businesses with payroll classed as fitness and recreational sports centers in 2023, up 15.8% from 2019. The official count takes in all fitness and recreational sports centers, not only yoga, Pilates and fitness studios: gyms are counted too.
How much do households in Brown County, WI spend on memberships, classes and admissions?
About $102.5M a year, or $924 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 31 yoga, Pilates and fitness studios on map listings, it comes to $3.3M per studio. That spending covers all memberships, classes and admissions, which yoga, Pilates and fitness studios share with other businesses in the trade. It is estimated from the incomes of the 110,933 households in Brown County and national spending patterns by income.
How does Brown County, WI compare with the U.S. for yoga, Pilates and fitness studios?
Brown County has 2.8 yoga, Pilates and fitness studios per 10,000 households, 17% above the U.S. rate of 2.4. Spending per studio is $3.3M, 19% below the U.S. figure of $4.1M. At the U.S. ratio of yoga, Pilates and fitness studios to household spending, Brown County would have about 25, against 31 on map listings. There is one business with payroll in the industry for every 2,521 households, against one for every 3,109 across the U.S. The official count rose 15.8% from 2019 to 2023, against +5.8% for the U.S.
How fast is Brown County, WI growing?
Population estimates put Brown County at 275,803 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 110,933 households. The median household income in Brown County is $79,649 a year, in line with the U.S. median of $80,734. That rose 27.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Brown County scores 42 for yoga, Pilates and fitness studios (lower middle), #530 of 777 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Brown County. It maps the yoga, Pilates and fitness studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for yoga, Pilates and fitness studios · All 56 business types in Brown County
Screening a site or an acquisition in Brown County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Brown County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.