Food and drink · County · West Virginia
Bakeries and dessert shops in Upshur County, WV
How Upshur County, WV compares with other counties and the U.S. for bakeries and dessert shops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 14 out of 100: Low
Ranked #1,866 of 1,889 scored counties
#29 of 30 scored counties in West Virginia
- Listings
- 13
- 3 chain locations (23%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $30.5M
- On food away from home · $3,188 a household
- Spending per listing
- $2.3M
- 43% below the U.S.
- Listings per 10k households
- 13.6
- 39% above the U.S.
- Population, 2025
- 23,758
- −0.3% since 2020
See the bakeries and dessert shops around any address in Upshur County
The site report maps the bakeries and dessert shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For bakeries and dessert shops, Upshur County has a Groundwork market score of 14 (low): #1,866 of 1,889 scored counties and #29 of 30 scored counties in West Virginia. That puts it in the bottom quarter of counties.
Households in Upshur County spend about $30.5M a year on food away from home, or $3,188 per household, 22% below the U.S. average. That is about $2.3M of household spending for each shop on map listings, 43% below the U.S. figure of $4.1M. The spending figure covers all food away from home, not only bakeries and dessert shops.
Upshur County has 13 bakeries and dessert shops on map listings as of September 2026. 3 of them (23%) are chain locations, against 35% across the U.S. That is 13.6 per 10,000 households, 39% above the U.S. rate of 9.8.
Official counts don’t publish a figure for snack bars and retail bakeries in Upshur County, since they leave out counts under 3. Population estimates show Upshur County declined 0.3% from 2020 to 2025, against +3.1% for the U.S.
How Upshur County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the bakeries and dessert shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Upshur County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.6 | 7.1 | 9.8 |
| Spending per listing | $2.3M | $4.7M | $4.1M |
| Households per official establishment (all snack bars and retail bakeries) | n/a | 2,709 | 1,369 |
| Official establishment growth, 2019–2023 | n/a | +34.5% | +24.6% |
| Population growth, 2020–2025 | −0.3% | −1.4% | +3.1% |
| Spending per household on food away from home | $3,188 | $3,343 | $4,070 |
| Median household income | $54,338 | $59,608 | $80,734 |
| Groundwork market score | 14 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll snack bars and retail bakeries
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 0All snack bars and retail bakeries with no payroll
- Map listings, September 2026
- 133 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack bars and retail bakeries in Upshur County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack bars and retail bakeries, not only bakeries and dessert shops.
Population and households in Upshur County
- Population, 2025 estimate
- 23,758−0.3% since 2020
- Households
- 9,557
- Median age
- 43.1
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.8
- Land area
- 355 sq. mi.
- People per square mile
- 67
- Median household income
- $54,338+34.8% vs. 2015–2019, before inflation
- Average household income
- $71,843
- Median home value
- $170,800
- Jobs located here
- 7,754
- Daytime population
- 21,898Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Upshur County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the bakeries and dessert shops on map listings by name and distance.
Or open the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBakeries and dessert shops across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for bakeries and dessert shops, numbered among those based in West Virginia, with Upshur County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Berkeley County, WV | 81 | 37 | 7.3 | $5.3M | +13.7% | #80 of 1,889 |
| 2Putnam County, WV | 73 | 15 | 6.5 | $6.1M | −1.0% | #205 of 1,889 |
| 3Marion County, WV | 62 | 13 | 5.6 | $6.2M | −1.2% | #464 of 1,889 |
| 4Mineral County, WV | 62 | 7 | 6.3 | $5.5M | −0.4% | #466 of 1,889 |
| 5Jefferson County, WV | 61 | 25 | 11.0 | $4M | +9.2% | #528 of 1,889 |
| 6Marshall County, WV | 59 | 6 | 4.8 | $6.7M | −4.4% | #564 of 1,889 |
| 7Randolph County, WV | 58 | 5 | 4.7 | $6.8M | −3.6% | #599 of 1,889 |
| 8Preston County, WV | 58 | 7 | 5.5 | $6.1M | −0.6% | #601 of 1,889 |
| 9Hampshire County, WV | 57 | 7 | 8.1 | $4.2M | +4.4% | #666 of 1,889 |
| 10Hancock County, WV | 54 | 8 | 6.2 | $5.3M | −4.5% | #772 of 1,889 |
| 29Upshur County, WV | 14 | 13 | 13.6 | $2.3M | −0.3% | #1,866 of 1,889 |
Other business types in Upshur County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes41
- Sit-down restaurants45
- Fast food and sandwich shops47
- Pizza44
- Coffee shops and cafes34
- Bakeries and dessert shops14
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many bakeries and dessert shops are in Upshur County, WV?
Map listings as of September 2026 show 13 bakeries and dessert shops in Upshur County. 3 of them (23%) are chain locations. The listings count bakeries, ice cream, donut and dessert shops, candy stores. No official count is published for snack bars and retail bakeries in Upshur County: counts under 3 are left out.
How much do households in Upshur County, WV spend on food away from home?
About $30.5M a year, or $3,188 per household. That is 22% below the U.S. average (an index of 78, where 100 is the U.S. average). Spread across the 13 bakeries and dessert shops on map listings, it comes to $2.3M per shop. That spending covers all food away from home, which bakeries and dessert shops share with other businesses in the trade. It is estimated from the incomes of the 9,557 households in Upshur County and national spending patterns by income.
How does Upshur County, WV compare with the U.S. for bakeries and dessert shops?
Upshur County has 13.6 bakeries and dessert shops per 10,000 households, 39% above the U.S. rate of 9.8. Spending per shop is $2.3M, 43% below the U.S. figure of $4.1M. At the U.S. ratio of bakeries and dessert shops to household spending, Upshur County would have about 7, against 13 on map listings.
How fast is Upshur County, WV growing?
Population estimates put Upshur County at 23,758 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 9,557 households. The median household income in Upshur County is $54,338 a year, 33% below the U.S. median of $80,734. That rose 34.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Upshur County scores 14 for bakeries and dessert shops (low), #1,866 of 1,889 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Upshur County. It maps the bakeries and dessert shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for bakeries and dessert shops · All 56 business types in Upshur County
Screening a site or an acquisition in Upshur County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.