Groundwork

Child care · County · West Virginia

Child care centers and preschools in Upshur County, WV

How Upshur County, WV compares with other counties and the U.S. for child care centers and preschools: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 3.

Listings
3
0 chain locations (0%)
Official establishments
14
Businesses with payroll, 2023
Household spending a year
$3.3M
On child care and other personal services · $347 a household
Spending per listing
$1.1M
10% above the U.S.
Listings per 10k households
3.1
47% below the U.S.
Population, 2025
23,758
−0.3% since 2020

See the child care centers and preschools around any address in Upshur County

The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 3 child care centers and preschools in Upshur County. Per 10,000 households, that is 3.1, 47% below the U.S. rate of 5.8.

At $347 per household (40% below the U.S. average), households in Upshur County spend about $3.3M a year on child care and other personal services. Spread across 3 child care centers and preschools, that is $1.1M per center, 10% above the U.S. figure of $1M.

The official count of businesses with payroll classed as child care services in Upshur County was 14 in 2023. That is one for every 683 households, against one for every 1,573 across the U.S. Official counts list 21 one-person businesses without payroll.

Population estimates show Upshur County declined 0.3% from 2020 to 2025, against +3.1% for the U.S. With 3 child care centers and preschools on map listings, Upshur County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Upshur County compares

The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Child care and preschools in Upshur County, WV compared with West Virginia and the U.S.
MeasureUpshur CountyWest VirginiaU.S.
Listings per 10k households3.13.65.8
Spending per listing$1.1M$1M$1M
Households per official establishment6831,7901,573
Official establishment growth, 2019–2023n/a+9.4%+5.7%
Population growth, 2020–2025−0.3%−1.4%+3.1%
Spending per household on child care and other personal services$347$374$581
Median household income$54,338$59,608$80,734
Groundwork market scoreNot scored43

Official counts and lending

Businesses

Official establishments, 2019 to 2023
14 → 14
Employees, 2023
137
Annual payroll, 2023
$4.2M
One-person businesses, 2023
21Businesses with no payroll
Map listings, September 2026
30 chain locations
Listings at the U.S. rate for this spending
3The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as child care services in Upshur County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Upshur County

Population, 2025 estimate
23,758−0.3% since 2020
Households
9,557
Median age
43.1
Homes lived in by their owners
81%
Vehicles per household
1.8
Land area
355 sq. mi.
People per square mile
67
Median household income
$54,338+34.8% vs. 2015–2019, before inflation
Average household income
$71,843
Median home value
$170,800
Jobs located here
7,754
Daytime population
21,898Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Upshur County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.

Or open the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.

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Child care and preschools across West Virginia

Every West Virginia market ranked →

The highest-scoring counties in West Virginia for child care centers and preschools, numbered among those based in West Virginia, with Upshur County marked.

Top counties in West Virginia

Counties in West Virginia ranked for child care centers and preschools by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Monongalia County, WV69173.8$1.2M+2.0%#281 of 1,611
2Jefferson County, WV66135.7$1M+9.2%#367 of 1,611
3Berkeley County, WV65203.9$1.2M+13.7%#392 of 1,611
4Kanawha County, WV52283.7$1M−4.3%#764 of 1,611
5Cabell County, WV49153.8$986K−3.2%#838 of 1,611
6Ohio County, WV4563.3$1.2M−4.4%#947 of 1,611
7Putnam County, WV45135.6$875K−1.0%#955 of 1,611
8Harrison County, WV4193.4$1.1M−2.5%#1,058 of 1,611
9Wood County, WV40133.6$982K−2.1%#1,090 of 1,611
10Marshall County, WV3954.0$859K−4.4%#1,122 of 1,611
Upshur County, WVNot scored33.1$1.1M−0.3%

Other business types in Upshur County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many child care centers and preschools are in Upshur County, WV?

There are 3 child care centers and preschools on map listings in Upshur County as of September 2026. The listings count day care centers and preschools. Official counts show 14 businesses with payroll classed as child care services in 2023. Official counts also show 21 one-person businesses without payroll.

How much do households in Upshur County, WV spend on child care and other personal services?

About $3.3M a year, or $347 per household. That is 40% below the U.S. average (an index of 60, where 100 is the U.S. average). Spread across the 3 child care centers and preschools on map listings, it comes to $1.1M per center. It is estimated from the incomes of the 9,557 households in Upshur County and national spending patterns by income.

How does Upshur County, WV compare with the U.S. for child care centers and preschools?

Upshur County has 3.1 child care centers and preschools per 10,000 households, 47% below the U.S. rate of 5.8. Spending per center is $1.1M, 10% above the U.S. figure of $1M. The count on map listings matches the U.S. ratio of child care centers and preschools to household spending. There is one business with payroll in the industry for every 683 households, against one for every 1,573 across the U.S.

How fast is Upshur County, WV growing?

Population estimates put Upshur County at 23,758 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 9,557 households. The median household income in Upshur County is $54,338 a year, 33% below the U.S. median of $80,734. That rose 34.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Upshur County has no market score for child care centers and preschools: the score needs at least 5 on map listings, and it has 3.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Upshur County. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for child care centers and preschools · All 56 business types in Upshur County

Screening a site or an acquisition in Upshur County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.