Groceries and convenience · County · West Virginia
Grocery stores in Upshur County, WV
Competitor counts, household spending and official business counts for grocery stores in Upshur County, WV, set against other counties and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,225 of 2,070 scored counties
#14 of 34 scored counties in West Virginia
- Listings
- 7
- 3 chain locations (43%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $52.3M
- On groceries · $5,475 a household
- Spending per listing
- $7.5M
- 20% below the U.S.
- Listings per 10k households
- 7.3
- 7% above the U.S.
- Population, 2025
- 23,758
- −0.3% since 2020
See the grocery stores around any address in Upshur County
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on groceries in Upshur County comes to about $52.3M a year: $5,475 per household, 13% below the U.S. average. That is about $7.5M of household spending for each store on map listings, 20% below the U.S. figure of $9.3M. The spending figure covers all groceries, not only grocery stores.
Upshur County has 7 grocery stores on map listings as of September 2026. Of those, 3 are chain locations, or 43%, against 37% across the U.S. Per 10,000 households, that is 7.3, 7% above the U.S. rate of 6.8.
The official count of businesses with payroll classed as supermarkets and grocery stores in Upshur County was 3 in 2023. That is one for every 3,186 households, against one for every 2,053 across the U.S.
Population estimates show Upshur County declined 0.3% from 2020 to 2025, against +3.1% for the U.S. For grocery stores, Upshur County has a Groundwork market score of 44 (lower middle): #1,225 of 2,070 scored counties and #14 of 34 scored counties in West Virginia.
How Upshur County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Upshur County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.3 | 6.5 | 6.8 |
| Spending per listing | $7.5M | $8.7M | $9.3M |
| Households per official establishment | 3,186 | 2,803 | 2,053 |
| Official establishment growth, 2019–2023 | n/a | −13.6% | 0.0% |
| Population growth, 2020–2025 | −0.3% | −1.4% | +3.1% |
| Spending per household on groceries | $5,475 | $5,613 | $6,319 |
| Median household income | $54,338 | $59,608 | $80,734 |
| Groundwork market score | 44 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 3
- Employees, 2023
- 89
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 73 chain locations
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as supermarkets and grocery stores in Upshur County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Upshur County
- Population, 2025 estimate
- 23,758−0.3% since 2020
- Households
- 9,557
- Median age
- 43.1
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.8
- Land area
- 355 sq. mi.
- People per square mile
- 67
- Median household income
- $54,338+34.8% vs. 2015–2019, before inflation
- Average household income
- $71,843
- Median home value
- $170,800
- Jobs located here
- 7,754
- Daytime population
- 21,898Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Upshur County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for grocery stores, numbered among those based in West Virginia, with Upshur County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 87 | 11 | 4.8 | $13.6M | +9.2% | #83 of 2,070 |
| 2Berkeley County, WV | 87 | 24 | 4.7 | $13M | +13.7% | #84 of 2,070 |
| 3Monongalia County, WV | 70 | 25 | 5.6 | $10.5M | +2.0% | #411 of 2,070 |
| 4Hampshire County, WV | 63 | 5 | 5.8 | $9.8M | +4.4% | #593 of 2,070 |
| 5Putnam County, WV | 60 | 16 | 6.9 | $9M | −1.0% | #686 of 2,070 |
| 6Wood County, WV | 56 | 19 | 5.3 | $10.5M | −2.1% | #801 of 2,070 |
| 7Greenbrier County, WV | 55 | 6 | 4.1 | $12.9M | −4.0% | #826 of 2,070 |
| 8Kanawha County, WV | 54 | 38 | 5.0 | $11.4M | −4.3% | #866 of 2,070 |
| 9Mercer County, WV | 52 | 11 | 4.5 | $11.9M | −3.4% | #925 of 2,070 |
| 10Preston County, WV | 50 | 10 | 7.8 | $7.2M | −0.6% | #1,031 of 2,070 |
| 14Upshur County, WV | 44 | 7 | 7.3 | $7.5M | −0.3% | #1,225 of 2,070 |
Other business types in Upshur County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores42
- Grocery stores44
- Convenience stores25
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in Upshur County, WV?
Map listings as of September 2026 show 7 grocery stores in Upshur County. 3 of them (43%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 3 businesses with payroll classed as supermarkets and grocery stores in 2023.
How much do households in Upshur County, WV spend on groceries?
About $52.3M a year, or $5,475 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 7 grocery stores on map listings, it comes to $7.5M per store. That spending covers all groceries, which grocery stores share with other businesses in the trade. It is estimated from the incomes of the 9,557 households in Upshur County and national spending patterns by income.
How does Upshur County, WV compare with the U.S. for grocery stores?
Upshur County has 7.3 grocery stores per 10,000 households, 7% above the U.S. rate of 6.8. Spending per store is $7.5M, 20% below the U.S. figure of $9.3M. At the U.S. ratio of grocery stores to household spending, Upshur County would have about 6, against 7 on map listings. There is one business with payroll in the industry for every 3,186 households, against one for every 2,053 across the U.S.
How fast is Upshur County, WV growing?
Population estimates put Upshur County at 23,758 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 9,557 households. The median household income in Upshur County is $54,338 a year, 33% below the U.S. median of $80,734. That rose 34.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Upshur County scores 44 for grocery stores (lower middle), #1,225 of 2,070 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Upshur County. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in Upshur County
Screening a site or an acquisition in Upshur County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.