Groceries and convenience · County · West Virginia
Grocery and convenience stores in Upshur County, WV
How Upshur County, WV compares with other counties and the U.S. for grocery and convenience stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 42 out of 100: Lower middle
Ranked #1,522 of 2,402 scored counties
#19 of 43 scored counties in West Virginia
- Listings
- 22
- 9 chain locations (41%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $52.3M
- On groceries · $5,475 a household
- Spending per listing
- $2.4M
- 30% below the U.S.
- Listings per 10k households
- 23.0
- 23% above the U.S.
- Population, 2025
- 23,758
- −0.3% since 2020
See the grocery and convenience stores around any address in Upshur County
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on groceries in Upshur County comes to about $52.3M a year: $5,475 per household, 13% below the U.S. average. Spread across 22 grocery and convenience stores, that is $2.4M per store, 30% below the U.S. figure of $3.4M.
Upshur County has 22 grocery and convenience stores on map listings as of September 2026. 9 of them (41%) are chain locations, against 42% across the U.S. That comes to 23.0 for every 10,000 households, 23% above the U.S. rate of 18.7.
In 2023, official counts showed 5 businesses with payroll in Upshur County classed as grocery and convenience stores. That is one for every 1,911 households, against one for every 1,293 across the U.S. Official counts also show 6 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $155K has gone to businesses classed as grocery and convenience stores in Upshur County.
Between 2020 and 2025, the population of Upshur County declined 0.3%, against +3.1% for the U.S. For grocery and convenience stores, Upshur County has a Groundwork market score of 42 (lower middle): #1,522 of 2,402 scored counties and #19 of 43 scored counties in West Virginia.
How Upshur County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Upshur County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 23.0 | 20.8 | 18.7 |
| Spending per listing | $2.4M | $2.7M | $3.4M |
| Households per official establishment | 1,911 | 1,888 | 1,293 |
| Official establishment growth, 2019–2023 | n/a | −3.7% | +7.2% |
| Population growth, 2020–2025 | −0.3% | −1.4% | +3.1% |
| Spending per household on groceries | $5,475 | $5,613 | $6,319 |
| Median household income | $54,338 | $59,608 | $80,734 |
| Groundwork market score | 42 | 24 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 6 → 5
- Employees, 2023
- 104
- Annual payroll, 2023
- $3M
- One-person businesses, 2023
- 6Businesses with no payroll
- Map listings, September 2026
- 229 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $155K
SBA-backed loans to businesses classed as grocery and convenience stores in Upshur County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Upshur County
- Population, 2025 estimate
- 23,758−0.3% since 2020
- Households
- 9,557
- Median age
- 43.1
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.8
- Land area
- 355 sq. mi.
- People per square mile
- 67
- Median household income
- $54,338+34.8% vs. 2015–2019, before inflation
- Average household income
- $71,843
- Median home value
- $170,800
- Jobs located here
- 7,754
- Daytime population
- 21,898Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Upshur County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for grocery and convenience stores, numbered among those based in West Virginia, with Upshur County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Berkeley County, WV | 80 | 82 | 16.1 | $3.8M | +13.7% | #185 of 2,402 |
| 2Monongalia County, WV | 72 | 76 | 17.0 | $3.5M | +2.0% | #393 of 2,402 |
| 3Jefferson County, WV | 71 | 47 | 20.6 | $3.2M | +9.2% | #422 of 2,402 |
| 4Morgan County, WV | 70 | 12 | 16.3 | $3.6M | +5.5% | #441 of 2,402 |
| 5Putnam County, WV | 68 | 42 | 18.1 | $3.4M | −1.0% | #503 of 2,402 |
| 6Mason County, WV | 58 | 14 | 13.7 | $3.9M | −2.7% | #856 of 2,402 |
| 7Barbour County, WV | 54 | 9 | 14.6 | $3.6M | −0.3% | #1,011 of 2,402 |
| 8Hampshire County, WV | 54 | 19 | 22.0 | $2.6M | +4.4% | #1,042 of 2,402 |
| 9Wood County, WV | 53 | 69 | 19.3 | $2.9M | −2.1% | #1,074 of 2,402 |
| 10Cabell County, WV | 52 | 64 | 16.3 | $3.4M | −3.2% | #1,107 of 2,402 |
| 19Upshur County, WV | 42 | 22 | 23.0 | $2.4M | −0.3% | #1,522 of 2,402 |
Other business types in Upshur County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores42
- Grocery stores44
- Convenience stores25
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in Upshur County, WV?
Map listings as of September 2026 show 22 grocery and convenience stores in Upshur County. 9 of them (41%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 5 businesses with payroll classed as grocery and convenience stores in 2023. Another 6 one-person businesses have no payroll, by official counts.
How much do households in Upshur County, WV spend on groceries?
About $52.3M a year, or $5,475 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 22 grocery and convenience stores on map listings, it comes to $2.4M per store. It is estimated from the incomes of the 9,557 households in Upshur County and national spending patterns by income.
How does Upshur County, WV compare with the U.S. for grocery and convenience stores?
Upshur County has 23.0 grocery and convenience stores per 10,000 households, 23% above the U.S. rate of 18.7. Spending per store is $2.4M, 30% below the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, Upshur County would have about 15, against 22 on map listings. There is one business with payroll in the industry for every 1,911 households, against one for every 1,293 across the U.S.
How fast is Upshur County, WV growing?
Population estimates put Upshur County at 23,758 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 9,557 households. The median household income in Upshur County is $54,338 a year, 33% below the U.S. median of $80,734. That rose 34.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Upshur County scores 42 for grocery and convenience stores (lower middle), #1,522 of 2,402 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Upshur County. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in Upshur County
Screening a site or an acquisition in Upshur County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.