Groceries and convenience · County · West Virginia
Convenience stores in Upshur County, WV
The convenience stores in Upshur County, WV, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 25 out of 100: Lower middle
Ranked #1,930 of 2,261 scored counties
#25 of 41 scored counties in West Virginia
- Listings
- 13
- 6 chain locations (46%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $52.3M
- On groceries · $5,475 a household
- Spending per listing
- $4M
- 49% below the U.S.
- Listings per 10k households
- 13.6
- 70% above the U.S.
- Population, 2025
- 23,758
- −0.3% since 2020
See the convenience stores around any address in Upshur County
The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Upshur County scores 25 (lower middle) on the Groundwork market score for convenience stores, ranking #1,930 of 2,261 scored counties and #25 of 41 scored counties in West Virginia. That puts it in the bottom quarter of counties.
Households in Upshur County spend about $52.3M a year on groceries, or $5,475 per household, 13% below the U.S. average. Spread across 13 convenience stores, that is $4M per store, 49% below the U.S. figure of $7.9M. The spending figure covers all groceries, not only convenience stores.
Upshur County has 13 convenience stores on map listings as of September 2026. 6 of them (46%) are chain locations, against 60% across the U.S. That comes to 13.6 for every 10,000 households, 70% above the U.S. rate of 8.0.
Official counts don’t publish a figure for convenience stores in Upshur County, since they leave out counts under 3. Since fiscal 2022, 1 SBA-backed loan worth $155K has gone to businesses classed as convenience stores in Upshur County. Population estimates put the population change in Upshur County from 2020 to 2025 at −0.3%, against +3.1% for the U.S.
How Upshur County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Upshur County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.6 | 11.9 | 8.0 |
| Spending per listing | $4M | $4.7M | $7.9M |
| Households per official establishment | n/a | 5,783 | 3,493 |
| Official establishment growth, 2019–2023 | n/a | +26.0% | +22.0% |
| Population growth, 2020–2025 | −0.3% | −1.4% | +3.1% |
| Spending per household on groceries | $5,475 | $5,613 | $6,319 |
| Median household income | $54,338 | $59,608 | $80,734 |
| Groundwork market score | 25 | 17 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 136 chain locations
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $155K
SBA-backed loans to businesses classed as convenience stores in Upshur County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Upshur County
- Population, 2025 estimate
- 23,758−0.3% since 2020
- Households
- 9,557
- Median age
- 43.1
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.8
- Land area
- 355 sq. mi.
- People per square mile
- 67
- Median household income
- $54,338+34.8% vs. 2015–2019, before inflation
- Average household income
- $71,843
- Median home value
- $170,800
- Jobs located here
- 7,754
- Daytime population
- 21,898Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Upshur County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.
Or open the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardConvenience stores across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for convenience stores, numbered among those based in West Virginia, with Upshur County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Berkeley County, WV | 68 | 50 | 9.8 | $6.3M | +13.7% | #501 of 2,261 |
| 2Morgan County, WV | 67 | 6 | 8.2 | $7.1M | +5.5% | #528 of 2,261 |
| 3Monongalia County, WV | 66 | 43 | 9.6 | $6.1M | +2.0% | #564 of 2,261 |
| 4Jefferson County, WV | 61 | 29 | 12.7 | $5.2M | +9.2% | #736 of 2,261 |
| 5Putnam County, WV | 56 | 21 | 9.0 | $6.8M | −1.0% | #896 of 2,261 |
| 6Cabell County, WV | 55 | 30 | 7.6 | $7.2M | −3.2% | #928 of 2,261 |
| 7Kanawha County, WV | 46 | 85 | 11.1 | $5.1M | −4.3% | #1,274 of 2,261 |
| 8Mason County, WV | 45 | 6 | 5.9 | $9.1M | −2.7% | #1,292 of 2,261 |
| 9Marshall County, WV | 45 | 10 | 8.0 | $6.9M | −4.4% | #1,294 of 2,261 |
| 10Wayne County, WV | 44 | 13 | 8.2 | $6.7M | −4.0% | #1,323 of 2,261 |
| 25Upshur County, WV | 25 | 13 | 13.6 | $4M | −0.3% | #1,930 of 2,261 |
Other business types in Upshur County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores42
- Grocery stores44
- Convenience stores25
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many convenience stores are in Upshur County, WV?
Map listings as of September 2026 show 13 convenience stores in Upshur County. 6 of them (46%) are chain locations. The listings count convenience stores without fuel. No official count is published for convenience stores in Upshur County: counts under 3 are left out.
How much do households in Upshur County, WV spend on groceries?
About $52.3M a year, or $5,475 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 13 convenience stores on map listings, it comes to $4M per store. That spending covers all groceries, which convenience stores share with other businesses in the trade. It is estimated from the incomes of the 9,557 households in Upshur County and national spending patterns by income.
How does Upshur County, WV compare with the U.S. for convenience stores?
Upshur County has 13.6 convenience stores per 10,000 households, 70% above the U.S. rate of 8.0. Spending per store is $4M, 49% below the U.S. figure of $7.9M. At the U.S. ratio of convenience stores to household spending, Upshur County would have about 7, against 13 on map listings.
How fast is Upshur County, WV growing?
Population estimates put Upshur County at 23,758 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 9,557 households. The median household income in Upshur County is $54,338 a year, 33% below the U.S. median of $80,734. That rose 34.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Upshur County scores 25 for convenience stores (lower middle), #1,930 of 2,261 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Upshur County. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for convenience stores · All 56 business types in Upshur County
Screening a site or an acquisition in Upshur County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Upshur County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.