Small-town market profile · Washington
Port Townsend, WA area market data
Population, household spending and competition for 56 business types in the Port Townsend area, each scored against other small-town markets.
- Population, 2025
- 33,970
- +2.7% since 2020
- Households
- 16,340
- Median household income
- $74,048
- Median home value
- $535,000
- Jobs located here
- 8,967
- Highest market score
- 92
- Pizza, #2 of 520 scored small-town markets
A site report maps the competitors on map listings around any address in the Port Townsend area by name and distance, and the households and spending within reach. Or open the report at the center of the Port Townsend area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 33,970 people live in the Port Townsend area, in 16,340 households. Population estimates show the Port Townsend area grew 2.7% from 2020 to 2025, in step with the U.S. (+3.1%). The median household income in the Port Townsend area is $74,048 a year, 8% below the U.S. median of $80,734.
Set against the U.S., households in the Port Townsend area spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on clothing, shoes and related services (86).
The highest Groundwork market scores in the Port Townsend area are for pizza places (92), fast food and sandwich shops (92) and auto repair and car care businesses (88). The Port Townsend area ranks #2 of 520 scored small-town markets for pizza places.
The Port Townsend area is made up of one county, Jefferson County. For its number of households, the Port Townsend area has the most map listings, relative to the U.S., for coffee shops and cafes (78% above the U.S. rate) and the fewest for dentists and orthodontists (53% below the U.S. rate).
All 56 business types in the Port Townsend area
Highest Groundwork market score first. Each score compares the Port Townsend area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pizza | 92 | #2 of 520 | 7 | 4.3 | $9M | 177 | 15 |
| Fast food and sandwich shops | 92 | #3 of 537 | 6 | 3.7 | $10.5M | 344 | 15 |
| Auto repair and car care | 88 | #5 of 538 | 28 | 17.1 | $634K | 236 | 11 |
| Auto repair shops | 87 | #6 of 538 | 18 | 11.0 | $986K | 222 | 9 |
| Convenience stores | 85 | #4 of 529 | 10 | 6.1 | $9.7M | 124 | Under 3 |
| Insurance agencies | 84 | #35 of 537 | 8 | 4.9 | $4M | 317 | 7 |
| Hair salons | 81 | #8 of 538 | 19 | 11.6 | $848K | 197 | 6 |
| Gas stations | 80 | #28 of 536 | 15 | 9.2 | $3M | 126 | 9 |
| Pet businesses | 79 | #16 of 527 | 16 | 9.8 | $977K | 111 | 7 |
| Doctors, dentists and clinics | 78 | #35 of 538 | 83 | 50.8 | $248K | 163 | 28 |
| Salons, barbers and spas | 74 | #28 of 538 | 41 | 25.1 | $393K | 185 | 13 |
| Home repair trades | 74 | #28 of 526 | 9 | 5.5 | $5M | 206 | 29 |
| Lawn, cleaning and pest control | 73 | #48 of 481 | 9 | 5.5 | $2.3M | 139 | 18 |
| Dentists and orthodontists | 73 | #55 of 526 | 10 | 6.1 | $2.1M | 209 | 11 |
| Gyms | 72 | #34 of 506 | 6 | 3.7 | $2.9M | 222 | 7 |
| Chiropractors | 71 | #41 of 426 | 6 | 3.7 | $3.4M | 143 | 5 |
| Physical therapy | 71 | #51 of 400 | 7 | 4.3 | $2.9M | 122 | 4 |
| Nail salons | 71 | #54 of 387 | 6 | 3.7 | $2.7M | 161 | 3 |
| Spas and skin care | 71 | #58 of 504 | 11 | 6.7 | $1.5M | 167 | 3 |
| Grocery and convenience stores | 70 | #76 of 538 | 28 | 17.1 | $3.5M | 103 | 12 |
| Martial arts and dance studios | 69 | #52 of 378 | 6 | 3.7 | $2.9M | 143 | 7 |
| Bakeries and dessert shops | 69 | #63 of 507 | 9 | 5.5 | $7M | 169 | 12 |
| Landscaping and lawn care | 69 | #70 of 399 | 6 | 3.7 | $3.5M | 120 | 14 |
| Gyms, studios and classes | 67 | #73 of 535 | 19 | 11.6 | $913K | 138 | 14 |
| Clothing and shoe stores | 66 | #131 of 536 | 16 | 9.8 | $1.8M | 142 | 9 |
| Clothing, shoes and laundry | 65 | #136 of 536 | 25 | 15.3 | $1.2M | 132 | 9 |
| Restaurants and cafes | 61 | #162 of 538 | 177 | 108.3 | $356K | 96 | 70 |
| Grocery stores | 59 | #166 of 506 | 10 | 6.1 | $9.7M | 105 | 10 |
| Pet stores | 58 | #69 of 220 | 5 | 3.1 | $3.1M | 69 | 3 |
| Sit-down restaurants | 56 | #207 of 538 | 87 | 53.2 | $724K | 109 | 43 |
| Yoga, Pilates and fitness studios | 52 | #50 of 112 | 7 | 4.3 | $2.5M | 61 | 7 |
| Real estate | 46 | #316 of 536 | 54 | 33.0 | Index only | 123 | 38 |
| Real estate agents and brokers | 44 | #342 of 533 | 46 | 28.2 | Index only | 115 | 32 |
| Coffee shops and cafes | 40 | #378 of 529 | 32 | 19.6 | $2M | 53 | 12 |
| Barbershops | Not scored | Not scored | 4 | 2.4 | $4M | 214 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 2.4 | $11.3M | 237 | 12 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.4 | $3.9M | 153 | Under 3 |
| Property management | Not scored | Not scored | 4 | 2.4 | Index only | 130 | 6 |
| Veterinarians | Not scored | Not scored | 4 | 2.4 | $3.9M | 144 | 4 |
| Child care and preschools | Not scored | Not scored | 3 | 1.8 | $3.6M | 356 | 6 |
| Collision repair and body shops | Not scored | Not scored | 3 | 1.8 | $5.9M | 192 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.8 | $7M | 109 | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.8 | Index only | 246 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 1.8 | $6.9M | 385 | 8 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.8 | $15M | 178 | 5 |
| Car washes and detailing | Not scored | Not scored | 2 | 1.2 | $8.9M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.2 | $22.6M | Too few | 12 |
| Laundromats | Not scored | Not scored | 2 | 1.2 | $14.5M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.2 | $10.3M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 0.6 | $3.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.6 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $17.8M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 0.6 | $17.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Port Townsend area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $17.8M | $1,086 | 113 |
| Gasoline and other fuels | $45.2M | $2,767 | 107 |
| Food away from home | $63M | $3,856 | 95 |
| Groceries | $97.4M | $5,959 | 94 |
| Personal care products and services | $16.1M | $986 | 98 |
| Child care and other personal services | $10.7M | $655 | 113 |
| Memberships, classes and admissions | $17.3M | $1,062 | 108 |
| Medical and dental services | $20.6M | $1,260 | 98 |
| Pets | $15.6M | $956 | 105 |
| Clothing, shoes and related services | $28.9M | $1,771 | 86 |
| Vehicle insurance | $31.9M | $1,951 | 100 |
| Home repairs, maintenance and insurance | $45.1M | $2,761 | 91 |
| Lawn care, cleaning and other household services | $21M | $1,285 | 91 |
| Rent and homeowner costs | $287.9M | $17,616 | 106 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Port Townsend area
- Population, 2025 estimate
- 33,970+2.7% since 2020
- Households
- 16,340
- Median age
- 58.3
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 1,804 sq. mi.
- People per square mile
- 19
- Median household income
- $74,048
- Average household income
- $104,756
- Median home value
- $535,000
- Jobs located here
- 8,967
- Daytime population
- 30,032Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Port Townsend area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Port Townsend area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Port Townsend area 1
- Jefferson County, WA33,577 people
Other markets based in Washington 12
- Seattle-Tacoma-Bellevue, WA metro area4,061,920 people
- Spokane-Spokane Valley, WA metro area597,123 people
- Kennewick-Richland, WA metro area311,807 people
- Olympia-Lacey-Tumwater, WA metro area299,067 people
- Bremerton-Silverdale-Port Orchard, WA metro area277,881 people
- Yakima, WA metro area257,152 people
- Bellingham, WA metro area230,503 people
- Mount Vernon-Anacortes, WA metro area131,328 people
- Wenatchee-East Wenatchee, WA metro area124,538 people
- Longview-Kelso, WA metro area112,360 people
- Walla Walla, WA metro area62,161 people
- Moses Lake, WA area101,799 people
Questions
How fast is the Port Townsend, WA area growing?
Population estimates put the Port Townsend area at 33,970 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 16,340 households.
How much do households in the Port Townsend, WA area spend?
Households in the Port Townsend area spend about $287.9M a year on rent and homeowner costs, $97.4M on groceries and $63M on food away from home. Relative to the U.S., household spending in the Port Townsend area runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on clothing, shoes and related services (86).
Which business types have the highest market scores in the Port Townsend, WA area?
Of the business types scored in the Port Townsend area, pizza places (92), fast food and sandwich shops (92) and auto repair and car care businesses (88) have the highest Groundwork market scores. For pizza places, that ranks #2 of 520 scored small-town markets.
How does the Port Townsend, WA area compare with the U.S.?
Median household income in the Port Townsend area is $74,048, 8% below the U.S. median of $80,734. The population rose 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $535,000, against $332,700 for the U.S. Against the U.S., map listings per household run highest for coffee shops and cafes (78% above the U.S. rate) and lowest for dentists and orthodontists (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 34 of the 56 business types have a score in the Port Townsend area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Port Townsend area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Port Townsend area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Port Townsend area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.