Groundwork

County profile · Washington

Jefferson County, WA market data

How Jefferson County compares with other counties for 56 business types: competitors, household spending, official counts and growth.

Population, 2025
33,970
+2.7% since 2020
Households
16,340
Median household income
$74,048
+34.3% vs. 2015–2019, before inflation
Median home value
$535,000
Jobs located here
8,967
Highest market score
86
Fast food and sandwich shops, #37 of 2,222 scored counties

A site report maps the competitors on map listings around any address in Jefferson County by name and distance, and the households and spending within reach. Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Jefferson County has an estimated 33,970 people and 16,340 households. Between 2020 and 2025, the population of Jefferson County grew 2.7%, in step with the U.S. (+3.1%). Median household income in Jefferson County is $74,048, 8% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.3%, before inflation.

Relative to the U.S., household spending in Jefferson County runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on clothing, shoes and related services (86).

Of the business types scored in Jefferson County, fast food and sandwich shops (86), pizza places (85) and auto repair and car care businesses (84) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #37 of 2,222 scored counties.

Jefferson County is part of the Port Townsend area. Against the U.S., map listings per household run highest for coffee shops and cafes (78% above the U.S. rate) and lowest for dentists and orthodontists (53% below the U.S. rate).

All 56 business types in Jefferson County

Highest Groundwork market score first. Each score compares Jefferson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.

Every business type in Jefferson County, WA, highest Groundwork market score first, with its rank among counties, listings, listings per 10,000 households, spending per listing and official establishments
Business typeScoreRank among countiesListingsPer 10k householdsSpending per listingSpending per listing vs. U.S. (100)Official establishments
Fast food and sandwich shops86#37 of 2,22263.7$10.5M34415
Pizza85#34 of 2,09074.3$9M17715
Auto repair and car care84#61 of 2,4012817.1$634K23611
Auto repair shops83#67 of 2,3781811.0$986K2229
Hair salons79#87 of 2,3391911.6$848K1976
Insurance agencies79#233 of 2,27284.9$4M3177
Pet businesses76#142 of 2,200169.8$977K1117
Convenience stores74#317 of 2,261106.1$9.7M124Under 3
Gas stations73#322 of 2,358159.2$3M1269
Spas and skin care70#222 of 1,769116.7$1.5M1673
Dentists and orthodontists70#258 of 1,886106.1$2.1M20911
Salons, barbers and spas70#281 of 2,3854125.1$393K18513
Nail salons69#169 of 1,32863.7$2.7M1613
Home repair trades69#224 of 2,05795.5$5M20629
Lawn, cleaning and pest control69#248 of 1,77195.5$2.3M13918
Physical therapy68#261 of 1,42274.3$2.9M1224
Gyms68#261 of 1,79263.7$2.9M2227
Chiropractors65#326 of 1,49063.7$3.4M1435
Doctors, dentists and clinics65#546 of 2,3948350.8$248K16328
Martial arts and dance studios64#274 of 1,33463.7$2.9M1437
Landscaping and lawn care64#365 of 1,49363.7$3.5M12014
Bakeries and dessert shops64#413 of 1,88995.5$7M16912
Gyms, studios and classes63#477 of 2,0881911.6$913K13814
Grocery and convenience stores61#756 of 2,4022817.1$3.5M10312
Clothing and shoe stores59#705 of 2,087169.8$1.8M1429
Clothing, shoes and laundry56#869 of 2,2102515.3$1.2M1329
Grocery stores52#934 of 2,070106.1$9.7M10510
Restaurants and cafes50#1,202 of 2,405177108.3$356K9670
Sit-down restaurants47#1,311 of 2,4058753.2$724K10943
Real estate46#1,298 of 2,2295433.0Index only12338
Real estate agents and brokers43#1,424 of 2,1764628.2Index only11532
Pet stores38#672 of 97453.1$3.1M693
Yoga, Pilates and fitness studios37#604 of 77774.3$2.5M617
Coffee shops and cafes34#1,636 of 2,0633219.6$2M5312
BarbershopsNot scoredNot scored42.4$4M214Under 3
HVAC and plumbingNot scoredNot scored42.4$11.3M23712
Pet grooming and boardingNot scoredNot scored42.4$3.9M153Under 3
Property managementNot scoredNot scored42.4Index only1306
VeterinariansNot scoredNot scored42.4$3.9M1444
Child care and preschoolsNot scoredNot scored31.8$3.6M3566
Collision repair and body shopsNot scoredNot scored31.8$5.9M192Under 3
House cleaningNot scoredNot scored31.8$7M1094
Mortgage brokers and lendersNot scoredNot scored31.8Index only246Under 3
Primary care and pediatricsNot scoredNot scored31.8$6.9M3858
Roofing and guttersNot scoredNot scored31.8$15M1785
Car washes and detailingNot scoredNot scored21.2$8.9MToo fewUnder 3
ElectriciansNot scoredNot scored21.2$22.6MToo few12
LaundromatsNot scoredNot scored21.2$14.5MToo fewUnder 3
Optometrists and eye careNot scoredNot scored21.2$10.3MToo fewUnder 3
Funeral homesNot scoredNot scored10.6$3.5MToo fewUnder 3
Home inspectorsNot scoredNot scored10.6Index onlyToo fewUnder 3
Oil change and quick lubeNot scoredNot scored10.6$17.8MToo fewUnder 3
Tire shopsNot scoredNot scored10.6$17.8MToo fewUnder 3
Dry cleanersNot scoredNot scored00.0None listedNone listedUnder 3
Pest controlNot scoredNot scored00.0None listedNone listedUnder 3
Urgent care and walk-in clinicsNot scoredNot scored00.0None listedNone listedUnder 3

Household spending in Jefferson County

What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).

Annual household spending in Jefferson County, WA by line, per household, and against the U.S.
Spending lineA year, all householdsPer householdIndex vs. U.S. (100)
Vehicle maintenance and repairs$17.8M$1,086113
Gasoline and other fuels$45.2M$2,767107
Food away from home$63M$3,85695
Groceries$97.4M$5,95994
Personal care products and services$16.1M$98698
Child care and other personal services$10.7M$655113
Memberships, classes and admissions$17.3M$1,062108
Medical and dental services$20.6M$1,26098
Pets$15.6M$956105
Clothing, shoes and related services$28.9M$1,77186
Vehicle insurance$31.9M$1,951100
Home repairs, maintenance and insurance$45.1M$2,76191
Lawn care, cleaning and other household services$21M$1,28591
Rent and homeowner costs$287.9M$17,616106

Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.

Population and households in Jefferson County

Population, 2025 estimate
33,970+2.7% since 2020
Households
16,340
Median age
58.3
Homes lived in by their owners
79%
Vehicles per household
2.0
Land area
1,804 sq. mi.
People per square mile
19
Median household income
$74,048+34.3% vs. 2015–2019, before inflation
Average household income
$104,756
Median home value
$535,000
Jobs located here
8,967
Daytime population
30,032Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Jefferson County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.

Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Jefferson County is part of the Port Townsend, WA area.

Questions

How fast is Jefferson County, WA growing?

Population estimates put Jefferson County at 33,970 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 16,340 households. Median household income rose 34.3% from the 2015–2019 survey, before inflation.

How much do households in Jefferson County, WA spend?

Households in Jefferson County spend about $287.9M a year on rent and homeowner costs, $97.4M on groceries and $63M on food away from home. Set against the U.S., households in Jefferson County spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on clothing, shoes and related services (86).

Which business types have the highest market scores in Jefferson County, WA?

The highest Groundwork market scores in Jefferson County are for fast food and sandwich shops (86), pizza places (85) and auto repair and car care businesses (84). Jefferson County ranks #37 of 2,222 scored counties for fast food and sandwich shops.

How does Jefferson County, WA compare with the U.S.?

The median household income in Jefferson County is $74,048 a year, 8% below the U.S. median of $80,734. The population rose 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $535,000, against $332,700 for the U.S. For its number of households, Jefferson County has the most map listings, relative to the U.S., for coffee shops and cafes (78% above the U.S. rate) and the fewest for dentists and orthodontists (53% below the U.S. rate).

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 34 of the 56 business types have a score in Jefferson County, each ranked against other counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Jefferson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

All markets in Washington · Every U.S. market · How we measure

Screening a site or an acquisition in Jefferson County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.