Groundwork

Groceries and convenience · County · Virginia

Convenience stores in Roanoke County, VA

How Roanoke County, VA compares with other counties and the U.S. for convenience stores: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 59 out of 100: Upper middle

Ranked #786 of 2,261 scored counties
#33 of 113 scored counties in Virginia

Listings
29
11 chain locations (38%)
Official establishments
16
Businesses with payroll, 2023
Household spending a year
$247.7M
On groceries · $6,236 a household
Spending per listing
$8.5M
8% above the U.S.
Listings per 10k households
7.3
9% below the U.S.
Population, 2025
97,150
+0.2% since 2020

See the convenience stores around any address in Roanoke County

The site report maps the convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Roanoke County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 29 convenience stores in Roanoke County. 11 of them (38%) are chain locations, against 60% across the U.S. Per 10,000 households, that is 7.3, 9% below the U.S. rate of 8.0.

At $6,236 per household (in line with the U.S. average), households in Roanoke County spend about $247.7M a year on groceries. Spread across 29 convenience stores, that is $8.5M per store, 8% above the U.S. figure of $7.9M. That spending covers all groceries, which convenience stores share with other businesses in the trade.

In 2023, official counts showed 16 businesses with payroll in Roanoke County classed as convenience stores. That is one for every 2,483 households, against one for every 3,493 across the U.S.

Between 2020 and 2025, the population of Roanoke County grew 0.2%, slower than the U.S. (+3.1%). Roanoke County scores 59 (upper middle) on the Groundwork market score for convenience stores, ranking #786 of 2,261 scored counties and #33 of 113 scored counties in Virginia.

How Roanoke County compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all groceries by the convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Convenience stores in Roanoke County, VA compared with Virginia and the U.S.
MeasureRoanoke CountyVirginiaU.S.
Listings per 10k households7.39.48.0
Spending per listing$8.5M$6.9M$7.9M
Households per official establishment2,4832,3413,493
Official establishment growth, 2019–2023n/a+19.9%+22.0%
Population growth, 2020–2025+0.2%+2.8%+3.1%
Spending per household on groceries$6,236$6,537$6,319
Median household income$83,709$93,170$80,734
Groundwork market score5943

Official counts and lending

Businesses

Official establishments, 2019 to 2023
14 → 16
Employees, 2023
71
Annual payroll, 2023
$1.8M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
2911 chain locations
Listings at the U.S. rate for this spending
31The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as convenience stores in Roanoke County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Roanoke County

Population, 2025 estimate
97,150+0.2% since 2020
Households
39,725
Median age
44.1
Homes lived in by their owners
76%
Vehicles per household
2.0
Land area
251 sq. mi.
People per square mile
387
Median household income
$83,709+21.4% vs. 2015–2019, before inflation
Average household income
$108,750
Median home value
$286,000
Jobs located here
38,065
Daytime population
88,794Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Roanoke County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the convenience stores on map listings by name and distance.

Or open the report at the center of Roanoke County. Signed out, you see a blurred preview; on an account, each report is one action.

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Convenience stores across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for convenience stores, numbered among those based in Virginia, with Roanoke County marked.

Top counties in Virginia

Counties in Virginia ranked for convenience stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Powhatan County, VA9176.2$11.1M+7.0%#29 of 2,261
2Loudoun County, VA89886.2$13M+6.4%#43 of 2,261
3Arlington County, VA82524.6$16M+2.1%#126 of 2,261
4Fairfax County, VA811704.1$18.5M+1.7%#136 of 2,261
5King George County, VA81109.9$7M+10.5%#156 of 2,261
6James City County, VA80247.5$9.1M+6.2%#172 of 2,261
7Stafford County, VA80519.7$7.6M+8.3%#175 of 2,261
8Orange County, VA7996.1$10.7M+10.1%#190 of 2,261
9Greene County, VA7978.7$7.4M+6.6%#203 of 2,261
10Prince William County, VA771016.4$11.4M+4.2%#244 of 2,261
33Roanoke County, VA59297.3$8.5M+0.2%#786 of 2,261

Other business types in Roanoke County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many convenience stores are in Roanoke County, VA?

There are 29 convenience stores on map listings in Roanoke County as of September 2026. 11 of them (38%) are chain locations. The listings count convenience stores without fuel. Official counts show 16 businesses with payroll classed as convenience stores in 2023.

How much do households in Roanoke County, VA spend on groceries?

About $247.7M a year, or $6,236 per household. That is in line with the U.S. average (an index of 99, where 100 is the U.S. average). Spread across the 29 convenience stores on map listings, it comes to $8.5M per store. The spending figure covers all groceries, not only convenience stores. It is estimated from the incomes of the 39,725 households in Roanoke County and national spending patterns by income.

How does Roanoke County, VA compare with the U.S. for convenience stores?

Roanoke County has 7.3 convenience stores per 10,000 households, 9% below the U.S. rate of 8.0. Spending per store is $8.5M, 8% above the U.S. figure of $7.9M. At the national ratio of convenience stores to household spending, Roanoke County would have about 31, against 29 on map listings. There is one business with payroll in the industry for every 2,483 households, against one for every 3,493 across the U.S.

How fast is Roanoke County, VA growing?

Population estimates put Roanoke County at 97,150 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 39,725 households. Median household income in Roanoke County is $83,709, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Roanoke County scores 59 for convenience stores (upper middle), #786 of 2,261 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Roanoke County. It maps the convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for convenience stores · All 56 business types in Roanoke County

Screening a site or an acquisition in Roanoke County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Roanoke County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.