Auto · County · Virginia
Insurance agencies in Roanoke County, VA
Competitor counts, household spending and official business counts for insurance agencies in Roanoke County, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,577 of 2,272 scored counties
#85 of 97 scored counties in Virginia
- Listings
- 90
- 22 chain locations (24%)
- Official establishments
- 59
- +3.5% since 2019
- Household spending a year
- $104.6M
- On vehicle insurance · $2,634 a household
- Spending per listing
- $1.2M
- 7% below the U.S.
- Listings per 10k households
- 22.7
- 46% above the U.S.
- Population, 2025
- 97,150
- +0.2% since 2020
See the insurance agencies around any address in Roanoke County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Roanoke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on vehicle insurance in Roanoke County comes to about $104.6M a year: $2,634 per household, 35% above the U.S. average. That works out to $1.2M per agency, 7% below the U.S. figure of $1.3M.
There are 90 insurance agencies on map listings in Roanoke County as of September 2026. 22 of them (24%) are chain locations, against 21% across the U.S. That is 22.7 per 10,000 households, 46% above the U.S. rate of 15.6.
In 2023, official counts showed 59 businesses with payroll in Roanoke County classed as insurance agencies and brokerages, up 3.5% from 2019. That is one for every 673 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.9M has gone to businesses classed as insurance agencies and brokerages in Roanoke County.
Population estimates put the population change in Roanoke County from 2020 to 2025 at +0.2%, slower than the U.S. (+3.1%). The Groundwork market score for insurance agencies in Roanoke County is 37 (lower middle), #1,577 of 2,272 scored counties and #85 of 97 scored counties in Virginia.
How Roanoke County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roanoke County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.7 | 12.5 | 15.6 |
| Spending per listing | $1.2M | $2M | $1.3M |
| Households per official establishment | 673 | 1,234 | 966 |
| Official establishment growth, 2019–2023 | +3.5% | −7.4% | −1.0% |
| Population growth, 2020–2025 | +0.2% | +2.8% | +3.1% |
| Spending per household on vehicle insurance | $2,634 | $2,545 | $1,957 |
| Median household income | $83,709 | $93,170 | $80,734 |
| Groundwork market score | 37 | 83 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 57 → 59+3.5% over the period
- Employees, 2023
- 326
- Annual payroll, 2023
- $27.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 9022 chain locations
- Listings at the U.S. rate for this spending
- 83The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.9M
SBA-backed loans to businesses classed as insurance agencies and brokerages in Roanoke County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Roanoke County
- Population, 2025 estimate
- 97,150+0.2% since 2020
- Households
- 39,725
- Median age
- 44.1
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 251 sq. mi.
- People per square mile
- 387
- Median household income
- $83,709+21.4% vs. 2015–2019, before inflation
- Average household income
- $108,750
- Median home value
- $286,000
- Jobs located here
- 38,065
- Daytime population
- 88,794Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Roanoke County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Roanoke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for insurance agencies, numbered among those based in Virginia, with Roanoke County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Louisa County, VA | 98 | 10 | 6.4 | $5M | +13.6% | #1 of 2,272 |
| 2Stafford County, VA | 97 | 26 | 5.0 | $6.1M | +8.3% | #3 of 2,272 |
| 3King William County, VA | 97 | 6 | 8.2 | $3.9M | +9.5% | #5 of 2,272 |
| 4King George County, VA | 96 | 9 | 8.9 | $3.4M | +10.5% | #10 of 2,272 |
| 5Rockingham County, VA | 95 | 16 | 4.9 | $6.2M | +6.6% | #13 of 2,272 |
| 6Frederick County, VA | 95 | 22 | 6.2 | $4.7M | +8.8% | #15 of 2,272 |
| 7Orange County, VA | 95 | 11 | 7.4 | $4M | +10.1% | #17 of 2,272 |
| 8Spotsylvania County, VA | 95 | 44 | 8.4 | $3.6M | +10.5% | #19 of 2,272 |
| 9Dinwiddie County, VA | 94 | 6 | 5.6 | $5.8M | +3.6% | #22 of 2,272 |
| 10Caroline County, VA | 94 | 7 | 5.8 | $5.3M | +11.3% | #23 of 2,272 |
| 85Roanoke County, VA | 37 | 90 | 22.7 | $1.2M | +0.2% | #1,577 of 2,272 |
Other business types in Roanoke County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Roanoke County, VA?
As of September 2026, map listings count 90 insurance agencies in Roanoke County. 22 of them (24%) are chain locations. The listings count insurance agencies. Official counts show 59 businesses with payroll classed as insurance agencies and brokerages in 2023, up 3.5% from 2019.
How much do households in Roanoke County, VA spend on vehicle insurance?
About $104.6M a year, or $2,634 per household. That is 35% above the U.S. average (an index of 135, where 100 is the U.S. average). Spread across the 90 insurance agencies on map listings, it comes to $1.2M per agency. It is estimated from the incomes of the 39,725 households in Roanoke County and national spending patterns by income.
How does Roanoke County, VA compare with the U.S. for insurance agencies?
Roanoke County has 22.7 insurance agencies per 10,000 households, 46% above the U.S. rate of 15.6. Spending per agency is $1.2M, 7% below the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Roanoke County would have about 83, against 90 on map listings. There is one business with payroll in the industry for every 673 households, against one for every 966 across the U.S. The official count rose 3.5% from 2019 to 2023, against −1.0% for the U.S.
How fast is Roanoke County, VA growing?
Population estimates put Roanoke County at 97,150 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 39,725 households. Median household income in Roanoke County is $83,709, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Roanoke County scores 37 for insurance agencies (lower middle), #1,577 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Roanoke County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Roanoke County
Screening a site or an acquisition in Roanoke County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Roanoke County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.