Pets · County · Virginia
Pet businesses in Roanoke County, VA
The pet businesses in Roanoke County, VA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 57 out of 100: Upper middle
Ranked #777 of 2,200 scored counties
#47 of 100 scored counties in Virginia
- Listings
- 50
- 6 chain locations (12%)
- Official establishments
- 21
- −16.0% since 2019
- Household spending a year
- $37.9M
- On pets · $954 a household
- Spending per listing
- $758K
- 14% below the U.S.
- Listings per 10k households
- 12.6
- 21% above the U.S.
- Population, 2025
- 97,150
- +0.2% since 2020
See the pet businesses around any address in Roanoke County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Roanoke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Roanoke County spend about $37.9M a year on pets, or $954 per household, 5% above the U.S. average. Spread across 50 pet businesses, that is $758K per business, 14% below the U.S. figure of $878K.
Roanoke County has 50 pet businesses on map listings as of September 2026. Of those, 6 are chain locations, or 12%, against 17% across the U.S. Per 10,000 households, that is 12.6, 21% above the U.S. rate of 10.4.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Roanoke County was 21 in 2023, down 16.0% from 2019. That is one for every 1,892 households, against one for every 1,852 across the U.S. Another 59 one-person businesses have no payroll, by official counts. Since fiscal 2022, 4 SBA-backed loans worth $9.7M have gone to businesses classed as pet care, veterinarians and pet stores in Roanoke County.
Population estimates put the population change in Roanoke County from 2020 to 2025 at +0.2%, slower than the U.S. (+3.1%). For pet businesses, Roanoke County has a Groundwork market score of 57 (upper middle): #777 of 2,200 scored counties and #47 of 100 scored counties in Virginia.
How Roanoke County compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Roanoke County | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.6 | 10.0 | 10.4 |
| Spending per listing | $758K | $1.1M | $878K |
| Households per official establishment | 1,892 | 1,686 | 1,852 |
| Official establishment growth, 2019–2023 | −16.0% | +10.6% | +11.4% |
| Population growth, 2020–2025 | +0.2% | +2.8% | +3.1% |
| Spending per household on pets | $954 | $1,056 | $909 |
| Median household income | $83,709 | $93,170 | $80,734 |
| Groundwork market score | 57 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 25 → 21−16.0% over the period
- Employees, 2023
- 291
- Annual payroll, 2023
- $10.7M
- One-person businesses, 2023
- 59Businesses with no payroll
- Map listings, September 2026
- 506 chain locations
- Listings at the U.S. rate for this spending
- 43The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $9.7M
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Roanoke County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Roanoke County
- Population, 2025 estimate
- 97,150+0.2% since 2020
- Households
- 39,725
- Median age
- 44.1
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 251 sq. mi.
- People per square mile
- 387
- Median household income
- $83,709+21.4% vs. 2015–2019, before inflation
- Average household income
- $108,750
- Median home value
- $286,000
- Jobs located here
- 38,065
- Daytime population
- 88,794Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Roanoke County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Roanoke County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for pet businesses, numbered among those based in Virginia, with Roanoke County marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Arlington County, VA | 85 | 68 | 6.1 | $2.2M | +2.1% | #22 of 2,200 |
| 2Richmond city, VA | 84 | 59 | 5.7 | $1.5M | +4.6% | #37 of 2,200 |
| 3Prince George County, VA | 83 | 7 | 5.4 | $1.8M | +2.0% | #41 of 2,200 |
| 4New Kent County, VA | 82 | 10 | 10.8 | $1.1M | +21.2% | #51 of 2,200 |
| 5Chesterfield County, VA | 81 | 123 | 8.8 | $1.2M | +8.7% | #56 of 2,200 |
| 6Prince William County, VA | 80 | 135 | 8.6 | $1.5M | +4.2% | #66 of 2,200 |
| 7Dinwiddie County, VA | 80 | 9 | 8.4 | $1.1M | +3.6% | #72 of 2,200 |
| 8Suffolk city, VA | 80 | 37 | 9.8 | $1M | +10.4% | #73 of 2,200 |
| 9Spotsylvania County, VA | 78 | 55 | 10.5 | $1.1M | +10.5% | #108 of 2,200 |
| 10Warren County, VA | 78 | 17 | 11.1 | $876K | +4.8% | #112 of 2,200 |
| 47Roanoke County, VA | 57 | 50 | 12.6 | $758K | +0.2% | #777 of 2,200 |
Other business types in Roanoke County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses57
- Veterinarians44
- Pet grooming and boarding64
- Pet stores69
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Roanoke County, VA?
Map listings as of September 2026 show 50 pet businesses in Roanoke County. 6 of them (12%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 21 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, down 16.0% from 2019. Official counts list 59 one-person businesses without payroll.
How much do households in Roanoke County, VA spend on pets?
About $37.9M a year, or $954 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 50 pet businesses on map listings, it comes to $758K per business. It is estimated from the incomes of the 39,725 households in Roanoke County and national spending patterns by income.
How does Roanoke County, VA compare with the U.S. for pet businesses?
Roanoke County has 12.6 pet businesses per 10,000 households, 21% above the U.S. rate of 10.4. Spending per business is $758K, 14% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Roanoke County would have about 43, against 50 on map listings. There is one business with payroll in the industry for every 1,892 households, against one for every 1,852 across the U.S. The official count fell 16.0% from 2019 to 2023, against +11.4% for the U.S.
How fast is Roanoke County, VA growing?
Population estimates put Roanoke County at 97,150 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 39,725 households. Median household income in Roanoke County is $83,709, 4% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Roanoke County scores 57 for pet businesses (upper middle), #777 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Roanoke County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Roanoke County
Screening a site or an acquisition in Roanoke County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Roanoke County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.