Groundwork

Pets · Small-town market · Virginia

Pet grooming and boarding businesses in the Martinsville, VA area

How the Martinsville, VA area compares with other small-town markets and the U.S. for pet grooming and boarding businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 63 out of 100: Upper middle

Ranked #92 of 387 scored small-town markets
#2 of 3 scored small-town markets based in Virginia

Listings
6
0 chain locations (0%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$18.8M
On pets · $704 a household
Spending per listing
$3.1M
23% above the U.S.
Listings per 10k households
2.2
39% below the U.S.
Population, 2025
63,091
−1.9% since 2020

See the pet grooming and boarding businesses around any address in the Martinsville area

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Martinsville area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 6 pet grooming and boarding businesses in the Martinsville area. None of them are chain locations, against 9% across the U.S. That is 2.2 per 10,000 households, 39% below the U.S. rate of 3.6.

At $704 per household (23% below the U.S. average), households in the Martinsville area spend about $18.8M a year on pets. That works out to $3.1M per business, 23% above the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.

The official count of businesses with payroll classed as pet care (except veterinary) in the Martinsville area was 3 in 2023. That is one for every 8,918 households, against one for every 5,057 across the U.S.

Population estimates show the Martinsville area declined 1.9% from 2020 to 2025, against +3.1% for the U.S. For pet grooming and boarding businesses, the Martinsville area has a Groundwork market score of 63 (upper middle): #92 of 387 scored small-town markets and #2 of 3 scored small-town markets based in Virginia. That puts it in the top quarter of small-town markets.

How the Martinsville area compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Martinsville, VA area compared with Virginia and the U.S.
MeasureMartinsville areaVirginiaU.S.
Listings per 10k households2.23.33.6
Spending per listing$3.1M$3.2M$2.5M
Households per official establishment8,9184,4055,057
Official establishment growth, 2019–2023n/a+25.0%+25.2%
Population growth, 2020–2025−1.9%+2.8%+3.1%
Spending per household on pets$704$1,056$909
Median household income$49,860$93,170$80,734
Groundwork market score6367

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
5
Annual payroll, 2023
$159K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
60 chain locations
Listings at the U.S. rate for this spending
7The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care (except veterinary) in the Martinsville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Martinsville area

Population, 2025 estimate
63,091−1.9% since 2020
Households
26,754
Median age
45.4
Homes lived in by their owners
71%
Vehicles per household
1.9
Land area
393 sq. mi.
People per square mile
162
Median household income
$49,860+33.6% vs. 2015–2019, before inflation
Average household income
$67,928
Median home value
$130,800
Jobs located here
25,447
Daytime population
62,583Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Martinsville area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of the Martinsville area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet grooming and boarding across Virginia

Every Virginia market ranked →

The highest-scoring small-town markets in Virginia for pet grooming and boarding businesses, numbered among those based in Virginia (a market based in another state is listed without a number), with the Martinsville area marked.

Top small-town markets in Virginia

Small-town markets in Virginia ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lake of the Woods, VA7553.4$3M+10.1%#30 of 387
2Martinsville, VA6362.2$3.1M−1.9%#92 of 387
3Danville, VA60143.2$2.2M−1.7%#117 of 387
Bluefield, WV-VA45174.2$1.7M−3.8%#236 of 387

Other business types in the Martinsville area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in the Martinsville, VA area?

The Martinsville area has 6 pet grooming and boarding businesses on map listings as of September 2026. None of them are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 3 businesses with payroll classed as pet care (except veterinary) in 2023.

How much do households in the Martinsville, VA area spend on pets?

About $18.8M a year, or $704 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 6 pet grooming and boarding businesses on map listings, it comes to $3.1M per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 26,754 households in the Martinsville area and national spending patterns by income.

How does the Martinsville, VA area compare with the U.S. for pet grooming and boarding businesses?

The Martinsville area has 2.2 pet grooming and boarding businesses per 10,000 households, 39% below the U.S. rate of 3.6. Spending per business is $3.1M, 23% above the U.S. figure of $2.5M. At the national ratio of pet grooming and boarding businesses to household spending, the Martinsville area would have about 7, against 6 on map listings. There is one business with payroll in the industry for every 8,918 households, against one for every 5,057 across the U.S.

How fast is the Martinsville, VA area growing?

Population estimates put the Martinsville area at 63,091 people in 2025, down 1.9% since 2020, against +3.1% for the U.S. It has 26,754 households. The median household income in the Martinsville area is $49,860 a year, 38% below the U.S. median of $80,734. That rose 33.6% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Martinsville area scores 63 for pet grooming and boarding businesses (upper middle), #92 of 387 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Martinsville area. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in the Martinsville area

Screening a site or an acquisition in the Martinsville area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Martinsville area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.