Food and drink · Small-town market · Virginia
Coffee shops and cafes in the Martinsville, VA area
Competitor counts, household spending and official business counts for coffee shops and cafes in the Martinsville, VA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #178 of 529 scored small-town markets
#3 of 3 scored small-town markets based in Virginia
- Listings
- 15
- 4 chain locations (27%)
- Official establishments
- 5
- All snack and nonalcoholic beverage bars
- Household spending a year
- $80.6M
- On food away from home · $3,013 a household
- Spending per listing
- $5.4M
- 45% above the U.S.
- Listings per 10k households
- 5.6
- 49% below the U.S.
- Population, 2025
- 63,091
- −1.9% since 2020
See the coffee shops and cafes around any address in the Martinsville area
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Martinsville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 15 coffee shops and cafes in the Martinsville area. 4 of them (27%) are chain locations, against 39% across the U.S. That is 5.6 per 10,000 households, 49% below the U.S. rate of 11.0.
At $3,013 per household (26% below the U.S. average), households in the Martinsville area spend about $80.6M a year on food away from home. Spread across 15 coffee shops and cafes, that is $5.4M per cafe, 45% above the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.
Official counts show 5 businesses with payroll classed as snack and nonalcoholic beverage bars in the Martinsville area in 2023. That is one for every 5,351 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too.
Population estimates show the Martinsville area declined 1.9% from 2020 to 2025, against +3.1% for the U.S. The Martinsville area scores 58 (upper middle) on the Groundwork market score for coffee shops and cafes, ranking #178 of 529 scored small-town markets and #3 of 3 scored small-town markets based in Virginia.
How the Martinsville area compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Martinsville area | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.6 | 8.6 | 11.0 |
| Spending per listing | $5.4M | $5.1M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 5,351 | 2,220 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +21.1% | +24.3% |
| Population growth, 2020–2025 | −1.9% | +2.8% | +3.1% |
| Spending per household on food away from home | $3,013 | $4,372 | $4,070 |
| Median household income | $49,860 | $93,170 | $80,734 |
| Groundwork market score | 58 | 84 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5All snack and nonalcoholic beverage bars
- Employees, 2023
- 62
- Annual payroll, 2023
- $973K
- One-person businesses, 2023
- 0All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 154 chain locations
- Listings at the U.S. rate for this spending
- 22The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Martinsville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in the Martinsville area
- Population, 2025 estimate
- 63,091−1.9% since 2020
- Households
- 26,754
- Median age
- 45.4
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 393 sq. mi.
- People per square mile
- 162
- Median household income
- $49,860+33.6% vs. 2015–2019, before inflation
- Average household income
- $67,928
- Median home value
- $130,800
- Jobs located here
- 25,447
- Daytime population
- 62,583Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Martinsville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of the Martinsville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Virginia
Every Virginia market ranked →The highest-scoring small-town markets in Virginia for coffee shops and cafes, numbered among those based in Virginia (a market based in another state is listed without a number), with the Martinsville area marked.
Top small-town markets in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Lake of the Woods, VA | 95 | 8 | 5.4 | $8M | +10.1% | #1 of 529 |
| 2Danville, VA | 62 | 19 | 4.3 | $7.1M | −1.7% | #128 of 529 |
| Bluefield, WV-VA | 60 | 19 | 4.7 | $6.6M | −3.8% | #158 of 529 |
| 3Martinsville, VA | 58 | 15 | 5.6 | $5.4M | −1.9% | #178 of 529 |
Other business types in the Martinsville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes53
- Sit-down restaurants48
- Fast food and sandwich shops26
- Pizza40
- Coffee shops and cafes58
- Bakeries and dessert shops53
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in the Martinsville, VA area?
The Martinsville area has 15 coffee shops and cafes on map listings as of September 2026. 4 of them (27%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 5 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes.
How much do households in the Martinsville, VA area spend on food away from home?
About $80.6M a year, or $3,013 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 15 coffee shops and cafes on map listings, it comes to $5.4M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 26,754 households in the Martinsville area and national spending patterns by income.
How does the Martinsville, VA area compare with the U.S. for coffee shops and cafes?
The Martinsville area has 5.6 coffee shops and cafes per 10,000 households, 49% below the U.S. rate of 11.0. Spending per cafe is $5.4M, 45% above the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, the Martinsville area would have about 22, against 15 on map listings. There is one business with payroll in the industry for every 5,351 households, against one for every 1,518 across the U.S.
How fast is the Martinsville, VA area growing?
Population estimates put the Martinsville area at 63,091 people in 2025, down 1.9% since 2020, against +3.1% for the U.S. It has 26,754 households. The median household income in the Martinsville area is $49,860 a year, 38% below the U.S. median of $80,734. That rose 33.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Martinsville area scores 58 for coffee shops and cafes (upper middle), #178 of 529 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Martinsville area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in the Martinsville area
Screening a site or an acquisition in the Martinsville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Martinsville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.