Pets · County · Missouri
Veterinarians in Cole County, MO
The veterinarians in Cole County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #699 of 1,485 scored counties
#13 of 47 scored counties in Missouri
- Listings
- 13
- 1 chain location (8%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $26.2M
- On pets · $844 a household
- Spending per listing
- $2M
- 26% below the U.S.
- Listings per 10k households
- 4.2
- 27% above the U.S.
- Population, 2025
- 77,908
- +1.7% since 2020
See the veterinarians around any address in Cole County
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Cole County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 13 veterinarians in Cole County. One of them (8%) is a chain location, against 19% across the U.S. Per 10,000 households, that is 4.2, 27% above the U.S. rate of 3.3.
Households in Cole County spend about $26.2M a year on pets, or $844 per household, 7% below the U.S. average. Spread across 13 veterinarians, that is $2M per clinic, 26% below the U.S. figure of $2.7M. That spending covers all pets, which veterinarians share with other businesses in the trade.
The official count of businesses with payroll classed as veterinary services in Cole County was 8 in 2023. That is one for every 3,886 households, against one for every 3,767 across the U.S.
Between 2020 and 2025, the population of Cole County grew 1.7%, slower than the U.S. (+3.1%). Cole County scores 52 (upper middle) on the Groundwork market score for veterinarians, ranking #699 of 1,485 scored counties and #13 of 47 scored counties in Missouri.
How Cole County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Cole County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.2 | 3.8 | 3.3 |
| Spending per listing | $2M | $2.2M | $2.7M |
| Households per official establishment | 3,886 | 3,604 | 3,767 |
| Official establishment growth, 2019–2023 | n/a | +1.0% | +6.8% |
| Population growth, 2020–2025 | +1.7% | +1.9% | +3.1% |
| Spending per household on pets | $844 | $825 | $909 |
| Median household income | $74,876 | $70,702 | $80,734 |
| Groundwork market score | 52 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 8
- Employees, 2023
- 98
- Annual payroll, 2023
- $4.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 131 chain location
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as veterinary services in Cole County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Cole County
- Population, 2025 estimate
- 77,908+1.7% since 2020
- Households
- 31,086
- Median age
- 40.1
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 392 sq. mi.
- People per square mile
- 197
- Median household income
- $74,876+24.7% vs. 2015–2019, before inflation
- Average household income
- $95,025
- Median home value
- $229,600
- Jobs located here
- 56,757
- Daytime population
- 96,838Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cole County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of Cole County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for veterinarians, numbered among those based in Missouri, with Cole County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jackson County, MO | 72 | 74 | 2.4 | $3.4M | +2.1% | #232 of 1,485 |
| 2Platte County, MO | 72 | 17 | 3.9 | $2.6M | +6.7% | #244 of 1,485 |
| 3Jefferson County, MO | 71 | 26 | 2.9 | $3M | +2.7% | #261 of 1,485 |
| 4Lincoln County, MO | 70 | 9 | 3.9 | $2.2M | +11.4% | #292 of 1,485 |
| 5St. Charles County, MO | 68 | 71 | 4.4 | $2.3M | +4.9% | #328 of 1,485 |
| 6Johnson County, MO | 64 | 6 | 2.8 | $2.7M | +4.9% | #403 of 1,485 |
| 7St. Louis city, MO | 63 | 23 | 1.6 | $4.7M | −7.4% | #418 of 1,485 |
| 8Webster County, MO | 63 | 5 | 3.6 | $2.2M | +10.4% | #441 of 1,485 |
| 9St. Louis County, MO | 61 | 143 | 3.5 | $2.7M | −1.2% | #470 of 1,485 |
| 10Camden County, MO | 60 | 7 | 3.9 | $2.1M | +2.9% | #503 of 1,485 |
| 13Cole County, MO | 52 | 13 | 4.2 | $2M | +1.7% | #699 of 1,485 |
Other business types in Cole County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses49
- Veterinarians52
- Pet grooming and boarding41
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in Cole County, MO?
Cole County has 13 veterinarians on map listings as of September 2026. One of them (8%) is a chain location. The listings count veterinary clinics and animal hospitals. Official counts show 8 businesses with payroll classed as veterinary services in 2023.
How much do households in Cole County, MO spend on pets?
About $26.2M a year, or $844 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 13 veterinarians on map listings, it comes to $2M per clinic. The spending figure covers all pets, not only veterinarians. It is estimated from the incomes of the 31,086 households in Cole County and national spending patterns by income.
How does Cole County, MO compare with the U.S. for veterinarians?
Cole County has 4.2 veterinarians per 10,000 households, 27% above the U.S. rate of 3.3. Spending per clinic is $2M, 26% below the U.S. figure of $2.7M. At the national ratio of veterinarians to household spending, Cole County would have about 10, against 13 on map listings. There is one business with payroll in the industry for every 3,886 households, against one for every 3,767 across the U.S.
How fast is Cole County, MO growing?
Population estimates put Cole County at 77,908 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 31,086 households. The median household income in Cole County is $74,876 a year, 7% below the U.S. median of $80,734. That rose 24.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Cole County scores 52 for veterinarians (upper middle), #699 of 1,485 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cole County. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in Cole County
Screening a site or an acquisition in Cole County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cole County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.