Pets · Small-town market · Missouri
Veterinarians in the Fort Leonard Wood, MO area
How the Fort Leonard Wood, MO area compares with other small-town markets and the U.S. for veterinarians: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #137 of 398 scored small-town markets
#3 of 11 scored small-town markets based in Missouri
- Listings
- 5
- 1 chain location (20%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $12.4M
- On pets · $737 a household
- Spending per listing
- $2.5M
- 9% below the U.S.
- Listings per 10k households
- 3.0
- 9% below the U.S.
- Population, 2025
- 54,442
- +0.8% since 2020
See the veterinarians around any address in the Fort Leonard Wood area
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fort Leonard Wood area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $737 per household (19% below the U.S. average), households in the Fort Leonard Wood area spend about $12.4M a year on pets. Spread across 5 veterinarians, that is $2.5M per clinic, 9% below the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.
The Fort Leonard Wood area has 5 veterinarians on map listings as of September 2026. One of them (20%) is a chain location, against 19% across the U.S. That comes to 3.0 for every 10,000 households, 9% below the U.S. rate of 3.3.
Official counts show 5 businesses with payroll classed as veterinary services in the Fort Leonard Wood area in 2023. That is one for every 3,370 households, against one for every 3,767 across the U.S.
Population estimates show the Fort Leonard Wood area grew 0.8% from 2020 to 2025, slower than the U.S. (+3.1%). For veterinarians, the Fort Leonard Wood area has a Groundwork market score of 58 (upper middle): #137 of 398 scored small-town markets and #3 of 11 scored small-town markets based in Missouri.
How the Fort Leonard Wood area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fort Leonard Wood area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.0 | 3.8 | 3.3 |
| Spending per listing | $2.5M | $2.2M | $2.7M |
| Households per official establishment | 3,370 | 3,604 | 3,767 |
| Official establishment growth, 2019–2023 | n/a | +1.0% | +6.8% |
| Population growth, 2020–2025 | +0.8% | +1.9% | +3.1% |
| Spending per household on pets | $737 | $825 | $909 |
| Median household income | $64,466 | $70,702 | $80,734 |
| Groundwork market score | 58 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 51
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 51 chain location
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as veterinary services in the Fort Leonard Wood area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Fort Leonard Wood area
- Population, 2025 estimate
- 54,442+0.8% since 2020
- Households
- 16,851
- Median age
- 30.3
- Homes lived in by their owners
- 61%
- Vehicles per household
- 1.9
- Land area
- 547 sq. mi.
- People per square mile
- 98
- Median household income
- $64,466+20.5% vs. 2015–2019, before inflation
- Average household income
- $80,072
- Median home value
- $189,800
- Jobs located here
- 9,976
- Daytime population
- 49,673Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fort Leonard Wood area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of the Fort Leonard Wood area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for veterinarians, numbered among those based in Missouri (a market based in another state is listed without a number), with the Fort Leonard Wood area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 76 | 6 | 2.8 | $2.7M | +4.9% | #27 of 398 |
| 2Branson, MO | 59 | 7 | 3.1 | $2.3M | +1.7% | #131 of 398 |
| 3Fort Leonard Wood, MO | 58 | 5 | 3.0 | $2.5M | +0.8% | #137 of 398 |
| Quincy, IL-MO | 49 | 13 | 4.2 | $1.8M | −2.0% | #212 of 398 |
| 4Farmington, MO | 43 | 12 | 4.8 | $1.5M | +2.1% | #250 of 398 |
| 5Sikeston, MO | 43 | 10 | 5.0 | $1.4M | −0.3% | #251 of 398 |
| 6Rolla, MO | 42 | 8 | 4.6 | $1.6M | +1.6% | #253 of 398 |
| 7Hannibal, MO | 28 | 7 | 4.6 | $1.6M | +0.4% | #337 of 398 |
| 8Lebanon, MO | 25 | 11 | 7.6 | $890K | +2.5% | #362 of 398 |
| 9West Plains, MO | 17 | 13 | 8.1 | $810K | +2.5% | #387 of 398 |
Other business types in the Fort Leonard Wood area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses32
- Veterinarians58
- Pet grooming and boarding37
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in the Fort Leonard Wood, MO area?
Map listings as of September 2026 show 5 veterinarians in the Fort Leonard Wood area. One of them (20%) is a chain location. The listings count veterinary clinics and animal hospitals. Official counts show 5 businesses with payroll classed as veterinary services in 2023.
How much do households in the Fort Leonard Wood, MO area spend on pets?
About $12.4M a year, or $737 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 5 veterinarians on map listings, it comes to $2.5M per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 16,851 households in the Fort Leonard Wood area and national spending patterns by income.
How does the Fort Leonard Wood, MO area compare with the U.S. for veterinarians?
The Fort Leonard Wood area has 3.0 veterinarians per 10,000 households, 9% below the U.S. rate of 3.3. Spending per clinic is $2.5M, 9% below the U.S. figure of $2.7M. The count on map listings matches the U.S. ratio of veterinarians to household spending. There is one business with payroll in the industry for every 3,370 households, against one for every 3,767 across the U.S.
How fast is the Fort Leonard Wood, MO area growing?
Population estimates put the Fort Leonard Wood area at 54,442 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 16,851 households. Median household income in the Fort Leonard Wood area is $64,466, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fort Leonard Wood area scores 58 for veterinarians (upper middle), #137 of 398 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fort Leonard Wood area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in the Fort Leonard Wood area
Screening a site or an acquisition in the Fort Leonard Wood area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fort Leonard Wood area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.