Pets · Small-town market · Missouri
Veterinarians in the Lebanon, MO area
Competitor counts, household spending and official business counts for veterinarians in the Lebanon, MO area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 25 out of 100: Lower middle
Ranked #362 of 398 scored small-town markets
#8 of 11 scored small-town markets based in Missouri
- Listings
- 11
- 2 chain locations (18%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $9.8M
- On pets · $672 a household
- Spending per listing
- $890K
- 67% below the U.S.
- Listings per 10k households
- 7.6
- 2.3 times the U.S.
- Population, 2025
- 36,943
- +2.5% since 2020
See the veterinarians around any address in the Lebanon area
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lebanon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Lebanon area scores 25 (lower middle) on the Groundwork market score for veterinarians, ranking #362 of 398 scored small-town markets and #8 of 11 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.
At $672 per household (26% below the U.S. average), households in the Lebanon area spend about $9.8M a year on pets. That works out to $890K per clinic, 67% below the U.S. figure of $2.7M. The spending figure covers all pets, not only veterinarians.
There are 11 veterinarians on map listings in the Lebanon area as of September 2026. 2 of them (18%) are chain locations, against 19% across the U.S. Per 10,000 households, that is 7.6, 2.3 times the U.S. rate of 3.3.
In 2023, official counts showed 5 businesses with payroll in the Lebanon area classed as veterinary services. That is one for every 2,912 households, against one for every 3,767 across the U.S. Population estimates put the population change in the Lebanon area from 2020 to 2025 at +2.5%, slower than the U.S. (+3.1%).
How the Lebanon area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lebanon area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.6 | 3.8 | 3.3 |
| Spending per listing | $890K | $2.2M | $2.7M |
| Households per official establishment | 2,912 | 3,604 | 3,767 |
| Official establishment growth, 2019–2023 | n/a | +1.0% | +6.8% |
| Population growth, 2020–2025 | +2.5% | +1.9% | +3.1% |
| Spending per household on pets | $672 | $825 | $909 |
| Median household income | $53,282 | $70,702 | $80,734 |
| Groundwork market score | 25 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 49
- Annual payroll, 2023
- $1.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 112 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as veterinary services in the Lebanon area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lebanon area
- Population, 2025 estimate
- 36,943+2.5% since 2020
- Households
- 14,558
- Median age
- 40.3
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 765 sq. mi.
- People per square mile
- 48
- Median household income
- $53,282+12.8% vs. 2015–2019, before inflation
- Average household income
- $72,159
- Median home value
- $168,400
- Jobs located here
- 14,884
- Daytime population
- 36,882Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lebanon area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of the Lebanon area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for veterinarians, numbered among those based in Missouri (a market based in another state is listed without a number), with the Lebanon area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 76 | 6 | 2.8 | $2.7M | +4.9% | #27 of 398 |
| 2Branson, MO | 59 | 7 | 3.1 | $2.3M | +1.7% | #131 of 398 |
| 3Fort Leonard Wood, MO | 58 | 5 | 3.0 | $2.5M | +0.8% | #137 of 398 |
| Quincy, IL-MO | 49 | 13 | 4.2 | $1.8M | −2.0% | #212 of 398 |
| 4Farmington, MO | 43 | 12 | 4.8 | $1.5M | +2.1% | #250 of 398 |
| 5Sikeston, MO | 43 | 10 | 5.0 | $1.4M | −0.3% | #251 of 398 |
| 6Rolla, MO | 42 | 8 | 4.6 | $1.6M | +1.6% | #253 of 398 |
| 7Hannibal, MO | 28 | 7 | 4.6 | $1.6M | +0.4% | #337 of 398 |
| 8Lebanon, MO | 25 | 11 | 7.6 | $890K | +2.5% | #362 of 398 |
| 9West Plains, MO | 17 | 13 | 8.1 | $810K | +2.5% | #387 of 398 |
Other business types in the Lebanon area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses24
- Veterinarians25
- Pet grooming and boarding31
- Pet stores22
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in the Lebanon, MO area?
As of September 2026, map listings count 11 veterinarians in the Lebanon area. 2 of them (18%) are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 5 businesses with payroll classed as veterinary services in 2023.
How much do households in the Lebanon, MO area spend on pets?
About $9.8M a year, or $672 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 11 veterinarians on map listings, it comes to $890K per clinic. That spending covers all pets, which veterinarians share with other businesses in the trade. It is estimated from the incomes of the 14,558 households in the Lebanon area and national spending patterns by income.
How does the Lebanon, MO area compare with the U.S. for veterinarians?
The Lebanon area has 7.6 veterinarians per 10,000 households, 2.3 times the U.S. rate of 3.3. Spending per clinic is $890K, 67% below the U.S. figure of $2.7M. At the U.S. ratio of veterinarians to household spending, the Lebanon area would have about 4, against 11 on map listings. There is one business with payroll in the industry for every 2,912 households, against one for every 3,767 across the U.S.
How fast is the Lebanon, MO area growing?
Population estimates put the Lebanon area at 36,943 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 14,558 households. Median household income in the Lebanon area is $53,282, 34% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 12.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lebanon area scores 25 for veterinarians (lower middle), #362 of 398 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lebanon area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in the Lebanon area
Screening a site or an acquisition in the Lebanon area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lebanon area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.