Pets · Small-town market · Missouri
Veterinarians in the West Plains, MO area
The veterinarians in the West Plains, MO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 17 out of 100: Low
Ranked #387 of 398 scored small-town markets
#9 of 11 scored small-town markets based in Missouri
- Listings
- 13
- 1 chain location (8%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $10.5M
- On pets · $660 a household
- Spending per listing
- $810K
- 70% below the U.S.
- Listings per 10k households
- 8.1
- 2.5 times the U.S.
- Population, 2025
- 40,798
- +2.5% since 2020
See the veterinarians around any address in the West Plains area
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the West Plains area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For veterinarians, the West Plains area has a Groundwork market score of 17 (low): #387 of 398 scored small-town markets and #9 of 11 scored small-town markets based in Missouri. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 13 veterinarians in the West Plains area. One of them (8%) is a chain location, against 19% across the U.S. Per 10,000 households, that is 8.1, 2.5 times the U.S. rate of 3.3.
At $660 per household (27% below the U.S. average), households in the West Plains area spend about $10.5M a year on pets. Spread across 13 veterinarians, that is $810K per clinic, 70% below the U.S. figure of $2.7M. That spending covers all pets, which veterinarians share with other businesses in the trade.
In 2023, official counts showed 9 businesses with payroll in the West Plains area classed as veterinary services. That is one for every 1,774 households, against one for every 3,767 across the U.S. Population estimates show the West Plains area grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%).
How the West Plains area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | West Plains area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.1 | 3.8 | 3.3 |
| Spending per listing | $810K | $2.2M | $2.7M |
| Households per official establishment | 1,774 | 3,604 | 3,767 |
| Official establishment growth, 2019–2023 | n/a | +1.0% | +6.8% |
| Population growth, 2020–2025 | +2.5% | +1.9% | +3.1% |
| Spending per household on pets | $660 | $825 | $909 |
| Median household income | $50,993 | $70,702 | $80,734 |
| Groundwork market score | 17 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9
- Employees, 2023
- 80
- Annual payroll, 2023
- $3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 131 chain location
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as veterinary services in the West Plains area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the West Plains area
- Population, 2025 estimate
- 40,798+2.5% since 2020
- Households
- 15,965
- Median age
- 41.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 927 sq. mi.
- People per square mile
- 44
- Median household income
- $50,993+32.9% vs. 2015–2019, before inflation
- Average household income
- $66,539
- Median home value
- $173,000
- Jobs located here
- 15,317
- Daytime population
- 40,659Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the West Plains area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of the West Plains area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for veterinarians, numbered among those based in Missouri (a market based in another state is listed without a number), with the West Plains area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 76 | 6 | 2.8 | $2.7M | +4.9% | #27 of 398 |
| 2Branson, MO | 59 | 7 | 3.1 | $2.3M | +1.7% | #131 of 398 |
| 3Fort Leonard Wood, MO | 58 | 5 | 3.0 | $2.5M | +0.8% | #137 of 398 |
| Quincy, IL-MO | 49 | 13 | 4.2 | $1.8M | −2.0% | #212 of 398 |
| 4Farmington, MO | 43 | 12 | 4.8 | $1.5M | +2.1% | #250 of 398 |
| 5Sikeston, MO | 43 | 10 | 5.0 | $1.4M | −0.3% | #251 of 398 |
| 6Rolla, MO | 42 | 8 | 4.6 | $1.6M | +1.6% | #253 of 398 |
| 7Hannibal, MO | 28 | 7 | 4.6 | $1.6M | +0.4% | #337 of 398 |
| 8Lebanon, MO | 25 | 11 | 7.6 | $890K | +2.5% | #362 of 398 |
| 9West Plains, MO | 17 | 13 | 8.1 | $810K | +2.5% | #387 of 398 |
Other business types in the West Plains area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses24
- Veterinarians17
- Pet grooming and boarding47
- Pet stores22
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in the West Plains, MO area?
The West Plains area has 13 veterinarians on map listings as of September 2026. One of them (8%) is a chain location. The listings count veterinary clinics and animal hospitals. Official counts show 9 businesses with payroll classed as veterinary services in 2023.
How much do households in the West Plains, MO area spend on pets?
About $10.5M a year, or $660 per household. That is 27% below the U.S. average (an index of 73, where 100 is the U.S. average). Spread across the 13 veterinarians on map listings, it comes to $810K per clinic. The spending figure covers all pets, not only veterinarians. It is estimated from the incomes of the 15,965 households in the West Plains area and national spending patterns by income.
How does the West Plains, MO area compare with the U.S. for veterinarians?
The West Plains area has 8.1 veterinarians per 10,000 households, 2.5 times the U.S. rate of 3.3. Spending per clinic is $810K, 70% below the U.S. figure of $2.7M. At the national ratio of veterinarians to household spending, the West Plains area would have about 4, against 13 on map listings. There is one business with payroll in the industry for every 1,774 households, against one for every 3,767 across the U.S.
How fast is the West Plains, MO area growing?
Population estimates put the West Plains area at 40,798 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 15,965 households. The median household income in the West Plains area is $50,993 a year, 37% below the U.S. median of $80,734. That rose 32.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The West Plains area scores 17 for veterinarians (low), #387 of 398 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the West Plains area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in the West Plains area
Screening a site or an acquisition in the West Plains area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the West Plains area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.