Pets · County · Missouri
Veterinarians in Franklin County, MO
The veterinarians in Franklin County, MO, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #1,096 of 1,485 scored counties
#25 of 47 scored counties in Missouri
- Listings
- 21
- 3 chain locations (14%)
- Official establishments
- 21
- +5.0% since 2019
- Household spending a year
- $35.3M
- On pets · $821 a household
- Spending per listing
- $1.7M
- 38% below the U.S.
- Listings per 10k households
- 4.9
- 48% above the U.S.
- Population, 2025
- 108,090
- +3.1% since 2020
See the veterinarians around any address in Franklin County
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 21 veterinarians in Franklin County. Chain locations make up 14% of them, against 19% across the U.S. That is 4.9 per 10,000 households, 48% above the U.S. rate of 3.3.
Household spending on pets in Franklin County comes to about $35.3M a year: $821 per household, 10% below the U.S. average. That works out to $1.7M per clinic, 38% below the U.S. figure of $2.7M. That spending covers all pets, which veterinarians share with other businesses in the trade.
Official counts show 21 businesses with payroll classed as veterinary services in Franklin County in 2023, up 5.0% from 2019. That is one for every 2,049 households, against one for every 3,767 across the U.S.
Population estimates put the population change in Franklin County from 2020 to 2025 at +3.1%, in step with the U.S. (+3.1%). For veterinarians, Franklin County has a Groundwork market score of 35 (lower middle): #1,096 of 1,485 scored counties and #25 of 47 scored counties in Missouri.
How Franklin County compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Franklin County | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.9 | 3.8 | 3.3 |
| Spending per listing | $1.7M | $2.2M | $2.7M |
| Households per official establishment | 2,049 | 3,604 | 3,767 |
| Official establishment growth, 2019–2023 | +5.0% | +1.0% | +6.8% |
| Population growth, 2020–2025 | +3.1% | +1.9% | +3.1% |
| Spending per household on pets | $821 | $825 | $909 |
| Median household income | $73,165 | $70,702 | $80,734 |
| Groundwork market score | 35 | 32 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20 → 21+5.0% over the period
- Employees, 2023
- 207
- Annual payroll, 2023
- $8.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 213 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as veterinary services in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Franklin County
- Population, 2025 estimate
- 108,090+3.1% since 2020
- Households
- 43,036
- Median age
- 41.7
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 923 sq. mi.
- People per square mile
- 115
- Median household income
- $73,165+27.9% vs. 2015–2019, before inflation
- Average household income
- $92,432
- Median home value
- $227,600
- Jobs located here
- 38,594
- Daytime population
- 91,932Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across Missouri
Every Missouri market ranked →The highest-scoring counties in Missouri for veterinarians, numbered among those based in Missouri, with Franklin County marked.
Top counties in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jackson County, MO | 72 | 74 | 2.4 | $3.4M | +2.1% | #232 of 1,485 |
| 2Platte County, MO | 72 | 17 | 3.9 | $2.6M | +6.7% | #244 of 1,485 |
| 3Jefferson County, MO | 71 | 26 | 2.9 | $3M | +2.7% | #261 of 1,485 |
| 4Lincoln County, MO | 70 | 9 | 3.9 | $2.2M | +11.4% | #292 of 1,485 |
| 5St. Charles County, MO | 68 | 71 | 4.4 | $2.3M | +4.9% | #328 of 1,485 |
| 6Johnson County, MO | 64 | 6 | 2.8 | $2.7M | +4.9% | #403 of 1,485 |
| 7St. Louis city, MO | 63 | 23 | 1.6 | $4.7M | −7.4% | #418 of 1,485 |
| 8Webster County, MO | 63 | 5 | 3.6 | $2.2M | +10.4% | #441 of 1,485 |
| 9St. Louis County, MO | 61 | 143 | 3.5 | $2.7M | −1.2% | #470 of 1,485 |
| 10Camden County, MO | 60 | 7 | 3.9 | $2.1M | +2.9% | #503 of 1,485 |
| 25Franklin County, MO | 35 | 21 | 4.9 | $1.7M | +3.1% | #1,096 of 1,485 |
Other business types in Franklin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses36
- Veterinarians35
- Pet grooming and boarding38
- Pet stores43
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in Franklin County, MO?
There are 21 veterinarians on map listings in Franklin County as of September 2026. 3 of them (14%) are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 21 businesses with payroll classed as veterinary services in 2023, up 5.0% from 2019.
How much do households in Franklin County, MO spend on pets?
About $35.3M a year, or $821 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 21 veterinarians on map listings, it comes to $1.7M per clinic. The spending figure covers all pets, not only veterinarians. It is estimated from the incomes of the 43,036 households in Franklin County and national spending patterns by income.
How does Franklin County, MO compare with the U.S. for veterinarians?
Franklin County has 4.9 veterinarians per 10,000 households, 48% above the U.S. rate of 3.3. Spending per clinic is $1.7M, 38% below the U.S. figure of $2.7M. At the national ratio of veterinarians to household spending, Franklin County would have about 13, against 21 on map listings. There is one business with payroll in the industry for every 2,049 households, against one for every 3,767 across the U.S. The official count rose 5.0% from 2019 to 2023, against +6.8% for the U.S.
How fast is Franklin County, MO growing?
Population estimates put Franklin County at 108,090 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 43,036 households. The median household income in Franklin County is $73,165 a year, 9% below the U.S. median of $80,734. That rose 27.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 35 for veterinarians (lower middle), #1,096 of 1,485 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in Franklin County
Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.