Health care · County · Wisconsin
Urgent care and walk-in clinics in Portage County, WI
How Portage County, WI compares with other counties and the U.S. for urgent care and walk-in clinics: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has none.
- Listings
- 0
- None on the map
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $41.5M
- On medical and dental services · $1,400 a household
- Spending per listing
- n/a
- Listings per 10k households
- 0.0
- Population, 2025
- 71,943
- +2.2% since 2020
See the urgent care and walk-in clinics around any address in Portage County
The site report maps the urgent care and walk-in clinics on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on medical and dental services in Portage County comes to about $41.5M a year: $1,400 per household, 9% above the U.S. average. The spending figure covers all medical and dental services, not only urgent care and walk-in clinics.
Map listings as of September 2026 show no urgent care and walk-in clinics in Portage County. At the national ratio of urgent care and walk-in clinics to household spending, Portage County would have about 2, against none on map listings.
The official count of businesses with payroll classed as freestanding emergency and urgent care centers in Portage County was 3 in 2023. That is one for every 9,893 households, against one for every 12,867 across the U.S.
Between 2020 and 2025, the population of Portage County grew 2.2%, slower than the U.S. (+3.1%). With no urgent care and walk-in clinics on map listings, Portage County isn’t given a market score for them.
How Portage County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the urgent care and walk-in clinics counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Portage County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 0.0 | 0.3 | 0.5 |
| Spending per listing | n/a | $46.2M | $24.5M |
| Households per official establishment | 9,893 | 26,661 | 12,867 |
| Official establishment growth, 2019–2023 | n/a | −13.9% | +32.0% |
| Population growth, 2020–2025 | +2.2% | +1.3% | +3.1% |
| Spending per household on medical and dental services | $1,400 | $1,435 | $1,288 |
| Median household income | $76,070 | $77,485 | $80,734 |
| Groundwork market score | Not scored | 79 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 19
- Annual payroll, 2023
- $1.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 0
- Listings at the U.S. rate for this spending
- 2The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as freestanding emergency and urgent care centers in Portage County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Portage County
- Population, 2025 estimate
- 71,943+2.2% since 2020
- Households
- 29,679
- Median age
- 40.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 2.0
- Land area
- 801 sq. mi.
- People per square mile
- 88
- Median household income
- $76,070+29.3% vs. 2015–2019, before inflation
- Average household income
- $94,142
- Median home value
- $243,100
- Jobs located here
- 33,759
- Daytime population
- 69,944Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Portage County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the urgent care and walk-in clinics on map listings by name and distance.
Or open the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardUrgent care and walk-in clinics across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for urgent care and walk-in clinics, numbered among those based in Wisconsin, with Portage County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dane County, WI | 91 | 5 | 0.2 | $78.8M | +4.9% | #1 of 325 |
| 2Waukesha County, WI | 74 | 9 | 0.5 | $31.5M | +2.4% | #27 of 325 |
| 3Brown County, WI | 68 | 5 | 0.5 | $32M | +2.6% | #50 of 325 |
| 4Milwaukee County, WI | 65 | 14 | 0.4 | $37.5M | −1.5% | #61 of 325 |
| 5Winnebago County, WI | 51 | 6 | 0.8 | $16.9M | +1.4% | #157 of 325 |
| 6Racine County, WI | 42 | 7 | 0.9 | $16.5M | +0.4% | #214 of 325 |
| Portage County, WI | Not scored | 0 | 0.0 | n/a | +2.2% |
Other business types in Portage County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
- Doctors, dentists and clinics55
- Dentists and orthodontists59
- Primary care and pediatrics
- Urgent care and walk-in clinics
- Chiropractors44
- Physical therapy64
- Optometrists and eye care76
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many urgent care and walk-in clinics are in Portage County, WI?
There are no urgent care and walk-in clinics on map listings in Portage County as of September 2026. The listings count urgent care and walk-in clinics. Official counts show 3 businesses with payroll classed as freestanding emergency and urgent care centers in 2023.
How much do households in Portage County, WI spend on medical and dental services?
About $41.5M a year, or $1,400 per household. That is 9% above the U.S. average (an index of 109, where 100 is the U.S. average). That spending covers all medical and dental services, which urgent care and walk-in clinics share with other businesses in the trade. It is estimated from the incomes of the 29,679 households in Portage County and national spending patterns by income.
How does Portage County, WI compare with the U.S. for urgent care and walk-in clinics?
Portage County has no urgent care and walk-in clinics on map listings. At the U.S. ratio of urgent care and walk-in clinics to household spending, Portage County would have about 2, against none on map listings. There is one business with payroll in the industry for every 9,893 households, against one for every 12,867 across the U.S.
How fast is Portage County, WI growing?
Population estimates put Portage County at 71,943 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 29,679 households. Median household income in Portage County is $76,070, 6% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Portage County has no market score for urgent care and walk-in clinics, having none on map listings.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Portage County. It maps the urgent care and walk-in clinics on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for urgent care and walk-in clinics · All 56 business types in Portage County
Screening a site or an acquisition in Portage County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Portage County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.